Director Local Media

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We are Optimum, a leader in the fast-paced world of connectivity, and we're on the hunt for enthusiastic professionals to join our team! We understand that connectivity isn't just a luxury anymore - it's a necessity that empowers lives, fuels businesses, and drives innovation. A career at Optimum means you'll be enabling progress and enhancing lives by providing reliable, high-speed connectivity solutions that keep the world connected. We owe our success to our amazing product, commitment to our people and the connections we make in every community.
If you are resourceful, collaborative, team-oriented and passionate about delivering consistent excellence, Optimum is the Company for you!
We are Optimum!
Position Overview:
We are seeking a highly experienced and strategic Director, Local Media to lead our paid media initiatives and drive measurable results for our telecommunications company. The ideal candidate will bring extensive expertise in local broadcast media buying and cross-channel advertising, with a proven track record of managing media agencies, internal teams, and multi-million-dollar media campaigns. Reporting to the VP of Media, the Director, Paid Media will be responsible for overseeing all aspects of paid media strategy, execution, and optimization to support the company's marketing goals.
This role requires a seasoned professional with deep knowledge of local spot TV, DRTV, terrestrial radio, streaming audio, Out of Home (OOH) media, and cross-channel video advertising. The successful candidate will excel in managing multiple direct reports, collaborating cross-functionally, and fostering strong partnerships with external media agencies and internal stakeholders.
Additionally, are looking for an individual to help build a holistic approach to our local video investment across offline and digital channels.
The ideal candidate will possess working knowledge and understanding of partnering with local TV networks which manage their own OTT and Online video inventory for their market. This role will evolve our current Local Media capability to manage local streaming inventory, to include local video sponsorships across linear, OLV and OTT inventory.
Key Responsibilities:
Strategic Leadership

• Develop and execute a comprehensive paid media strategy that aligns with business objectives and drives customer acquisition, retention, and revenue growth.
• Oversee local broadcast media buying, including local spot TV, DRTV, terrestrial radio, and OOH campaigns, ensuring effectiveness and ROI.
• Lead cross-channel video advertising efforts, including linear TV, digital video, streaming platforms, and addressable TV inventory, to deliver an integrated approach.
• Stay ahead of industry trends, emerging media technologies, and competitive landscape to inform media strategies and drive innovation.

Agency and Vendor Management:

• Serve as the primary point of contact for media agency partners, setting clear expectations, establishing KPIs, and ensuring seamless collaboration.
• Evaluate agency performance, negotiate contracts, and manage budgets to maximize media investments.
• Develop and maintain strong relationships with media vendors, ensuring access to premium inventory and innovative advertising opportunities.

Team Leadership:

• Manage and mentor a team of media professionals, fostering a collaborative and results-oriented culture.
• Provide leadership, guidance, and professional development opportunities to direct reports, ensuring individual and team success.
• Work cross-functionally with marketing, analytics, creative, and other departments to ensure alignment and integration of media strategies.

Campaign Execution and Optimization:

• Oversee the planning, execution, and optimization of paid media campaigns across local broadcast, audio, and OOH channels.
• Monitor campaign performance, analyzing data to identify opportunities for improvement and delivering actionable insights.
• Ensure campaigns are executed on time, within budget, and meet or exceed performance benchmarks.

At Optimum, we're fueled by our four core pillars: Taking Ownership, Upholding Transparency, Creating Community, and Demonstrating Expertise. Our commitment to empowering employees to take responsibility and embrace proactive problem-solving underpins Taking Ownership. Upholding Transparency is at the core of our culture, with open and honest communication fostering trust among our dedicated team and loyal customers. Creating Community is more than a goal; it's our daily commitment to fostering an environment of collaboration, innovation, and positivity. Demonstrating expertise is a promise we uphold through continuous learning and engagement with our customers to consistently deliver top-quality products and services. These pillars not only shape our culture but define Optimum as a place of excellence, trustworthiness, and thriving community, and we invite you to be a part of our journey.
If you have the drive to succeed and are ready to embark on a thrilling career, seize this opportunity today, and join our winning team, so together, we'll shape the future of connectivity.
All job descriptions and required skills, qualifications and responsibilities for a particular position are subject to modification by the Company from time to time, in the Company's discretion based on business necessity.
We are an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law.
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Applicants for employment with The Company will never be asked to provide money (even if reimbursable) as part of the job application or hiring process. Please review our Fraud FAQ for further details.
This position is identified as being performed in/or reporting to company operations in New York State. Salary ranges are supplied in compliance with New York State law. Pay is competitive and based on a number of job-related factors, including skills and experience. The starting pay rate/range at time of hire for this position in the posted location is $141,372.00 - $201,960.00 / year. The rate/range provided herein is the anticipated pay at the time of hire, and does not reflect future job opportunity.
Nearest Major Market: Brooklyn
Nearest Secondary Market: New York City