Director Linear Partnerships And New Markets

Posted 6 Hours Ago
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Plano, TX
Hybrid
141K-232K Annually
Senior level
AdTech • Digital Media • Marketing Tech • Software
Our Mission Is Simple: Help Our Advertisers Meet Their Business Goals.
The Role
The Director of Linear Partnerships oversees partnerships with linear television inventory providers, manages advertising campaigns to maximize delivery, and contributes to product and market expansion strategies for Optimum Media. They focus on optimal rates for purchasing inventory and ensure alignment with business development goals.
Summary Generated by Built In

Introducing Optimum Media. Driven by the power of Optimum, Optimum Media is our innovative multiscreen advertising sales and media consultancy business servicing small to medium business as well as national, political, media & entertainment and agency clients across the United States.
Our team is comprised of Sales Executives, Software Engineers, Data Analysts, Ad Operations, Marketing Professionals, Product Managers and more.
If you are tech-savvy, data-driven, client focused, and solutions oriented this brand is for you!
Job Summary
The Director, Linear Partnerships is responsible for developing and managing partnerships with linear television inventory providers for Optimum Media's National Video offering. Working closely with the Planning and Buying team, the Director will manage inventory partnerships to maximize delivery and clearance of linear advertising campaigns at favorable rates. The Director will also make major contributions to the development of product and strategic roadmaps for new markets. Additionally, this leader will also contribute to the analysis and redesign, as needed, of operational workflows and processes.
Responsibilities

  • Develop and maintain partnerships with linear and broadcast media inventory providers
  • Working closely with the planning and buying team, manage the inventory partnerships to maximize clearance and delivery of advertising campaigns with consistent pacing
  • Working closely with inventory partners, establish optimal rates for buying advertising inventory
  • Working closely with the planning and buying team, manage inventory partnerships to deliver on target margins
  • Participate in the planning and buying steering committee to successfully drive 90%+ clearance rates and consistent pacing
  • Specify the operational and product requirements for strategic product expansions into new markets
  • Contribute to the product roadmap of underlying technology platforms


Qualifications

  • Bachelor's Degree or demonstrable extensive applicable experience.
  • Minimum of ten years of experience in the linear television advertising media planning and buying business.
  • Minimum of five years of linear television advertising inventory partnership building and management experience.
  • Extensive knowledge of, and existing relationships with, linear and broadcast television advertising inventory providers.
  • Strong business development skills.
  • Extensive knowledge of linear and broadcast television media planning and buying.
  • Extensive knowledge of broadcast OTT/CTV media planning and buying.
  • Ability to maintain focus on the customer and desired customer outcomes.
  • Excellent communicator with a confident and collaborative style and adept at aligning internal and external stakeholders towards common goals.
  • Strong bias for action and data-driven decision-making.


We are an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law.
The Company collects personal information about its applicants for employment that may include personal identifiers, professional or employment related information, photos, education information and/or protected classifications under federal and state law. This information is collected for employment purposes, including identification, work authorization, FCRA-compliant background screening, human resource administration and compliance with federal, state and local law.
Applicants for employment with The Company will never be asked to provide money (even if reimbursable) as part of the job application or hiring process. Please review our Fraud FAQ for further details.
This position is identified as being performed in/or reporting to company operations in New York State. Salary ranges are supplied in compliance with New York State law. Pay is competitive and based on a number of job-related factors, including skills and experience. The starting pay rate/range at time of hire for this position in New York is $141,372.00 - $232,254.00 / year. The starting pay rate/range at time of hire for this position in California is $141,372.00 - $232,254.00 / year. For other locations, please inquire with your recruiter. The rates/ranges provided herein are the anticipated pay at the time of hire, and do not reflect future job opportunity.
Nearest Major Market: Brooklyn
Nearest Secondary Market: New York City

The Company
HQ: Long Island City, New York
270 Employees
Hybrid Workplace
Year Founded: 2018

What We Do

Optimum Media is a multiscreen advertising sales agency and media consultancy business available to small and medium businesses, as well as national, political, media & entertainment, and agency clients across the United States.


Optimum Media works with advertisers to develop custom multiscreen advertising solutions powered by proprietary technology and a massive aggregated database of audience data points and TV viewership data.

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Optimum Media Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: Not Specified
HQNew York
Bethpage, NY
Plano, TX
Tyler, TX
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