Director of Lifecycle Marketing

About Ancestry:
When you join Ancestry, you join a human-centered company where every person’s story is important. Ancestry®, the global leader in family history, empowers journeys of personal discovery to enrich lives. With our unparalleled collection of more than 40 billion records, over 3 million subscribers and over 23 million people in our growing DNA network, customers can discover their family story and gain a new level of understanding about their lives. Over the past 40 years, we’ve built trusted relationships with millions of people who have chosen us as the platform for discovering, preserving and sharing the most important information about themselves and their families.
We are committed to our location flexible work approach, allowing you to choose to work in the nearest office, from your home, or a hybrid of both (subject to location restrictions and roles that are required to be in the office- see the full list of eligible US locations HERE). We will continue to hire and promote beyond the boundaries of our office locations, to enable broadened possibilities for employee diversity.
Together, we work every day to foster a work environment that's inclusive as well as diverse, and where our people can be themselves. Every idea and perspective is valued so that our products and services reflect the global and diverse clients we serve. 
Ancestry encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants. Passionate about dedicating your work to enriching people’s lives? Join the curious.

Ancestry.com is looking for a Director of Lifecycle Marketing to lead and manage our CRM strategy and execution teams. This person will be responsible for leading a team dedicated to improving the customer experience from acquisition to retention. The ideal candidate is a veteran leader with experience managing all parts of the CRM journey.  

What you will do:

• Develop and lead global lifecycle marketing strategy, including acquisition, engagement, and retention

• Create a roadmap of customer journey experience across key moments in the customer lifecycle across email, SMS, push, and more

• Lead audience targeting and segmentation to enhance the customer experience

• Provide leadership and mentorship to CRM team members

• Consult with Marketing and Product leadership to develop strategy for both acquisition-focus email campaigns and product engagement email strategy

• Document initiatives executed and present to the  leadership team

Who you are:

• 10+ years of professional experience working and leading CRM teams

• Experience with customer personalization and analytics skills for data-driven customer communications

• A track record for continually improving and optimizing a major online service

• Strong written and oral communication skills and interactions with technical and business constituents

• Strong web analytics skills, including experience with Salesforce, Google Analytics

• Strong organizational skills and attention to detail

• Subscription business experience a plus

As a signatory of the ParityPledge in Support of Women and the ParityPledge in Support of People of Color, Ancestry values pay transparency and pay equity. We are pleased to share the base salary range for this position: $145,710 - $182,160 with eligibility for bonus, equity and comprehensive benefits including health, dental and vision. The actual salary will vary by geographic region and job experience. We will share detailed compensation data for a specific location during the recruiting process. Read more about our benefits HERE.

Additional Information:

Ancestry is an Equal Opportunity Employer that makes employment decisions without regard to race, color, religious creed, national origin, ancestry, sex, pregnancy, sexual orientation, gender, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, genetic information, or any other characteristic protected by applicable law. In addition, Ancestry will provide reasonable accommodations for qualified individuals with disabilities.

All job offers are contingent on a background check screen that complies with applicable law.  For San Francisco office candidates, pursuant to the San Francisco Fair Chance Ordinance, Ancestry will consider for employment qualified applicants with arrest and conviction records.  

Ancestry is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Ancestry via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Ancestry. No fee will be paid in the event the candidate is hired by Ancestry as a result of the referral or through other means.