Feastables is on a mission to create the world's most engaging brand. As the CPG industry teeters on the edge of transformation, trust has shifted from traditional corporate giants to innovative individual creators. With the backing of MrBeast, the world's most influential creator, and our unwavering commitment to transparency and superior quality, we are strategically positioned to become the go-to snacking brand for future generations.
At the heart of our ethos is the belief that anything is possible. This belief ignites our innovation and drives us to push boundaries. It's what enables us to deliver incredible products and unique, engaging experiences that keep our fans and customers coming back for more.
Though recognized for our chocolate bars, our vision goes beyond a single product category. We aim to offer a diverse product range, each item tailored to meet our customers' unique tastes and needs. Regardless of the variety, all of our products share a common trait - the guarantee of quality and fun that Feastables is known for.
We're not just building a brand; we're crafting a legacy and just getting started. We are charting an unprecedented path, at an unbelievable velocity, and seeking extraordinary individuals to help us shape the next iconic global brand. Together, we will build something truly remarkable that will resonate with customers worldwide and stand the test of time.
About the Role:
As the Director, Lifecycle Marketing at Feastables, you will lead the development and execution of our CRM strategy, driving meaningful engagement and retention across our growing customer base. You’ll shape how we connect with our audience through thoughtful marketing automation, including email, SMS, and emerging channels like chat apps and push notifications.
This role offers a unique opportunity to build impactful customer relationships while working alongside some of the most innovative minds in the industry. If you’re excited about creating and scaling lifecycle marketing programs that resonate with consumers and drive measurable results, read on below!
What You’ll Be Doing:
- Lead the development and execution of a best-in-class lifecycle marketing strategy across channels such as email, SMS / MMS, and exploratory platforms like chat apps (e.g., WhatsApp)
- Spearhead customer journey mapping to optimize lifecycle from acquisition, to retention and advocacy, across D2C & retail channels.
- Oversee the execution of comprehensive, multi-channel campaigns and management of first-party data
- Drive segmentation and dynamic content strategies to target consumers based on behavior, preferences and lifecycle stages
- Optimize existing CRM systems and tools, including Shopify, Klaviyo, and Postscript, to enhance customer engagement and retention
- Audit and assess the current marketing automation setup, identifying opportunities to improve functionality, personalization, and efficiency
- Collaborate cross-functionally with Brand, CX, Media, Shopper Marketing, and the broader MrBeast team to ensure cohesive messaging and alignment across all customer touch points
- Build and manage automated marketing workflows, including onboarding, retention, re-engagement, and win-back campaigns
- Establish KPIs for lifecycle campaigns (such as CAC, Churn Rate, LTV, etc.), analyze performance metrics, and provide actionable insights and learnings to inform future strategies
- Leverage customer data and analytics to refine lifecycle strategies, optimize performance, and develop a culture of experimentation & A/B testing.
- Partner with the Marketing Technology team to assess and recommend long-term tools and platforms for lifecycle and CRM efforts
- Stay ahead of industry trends and emerging channels, continuously refining and innovating Feastables’ lifecycle marketing approach
Recipe for Success:
- 5-7+ years of in-house experience in lifecycle marketing, CRM, or marketing automation, ideally with high-profile brands in CPG, D2C, or related industries
- Expertise in marketing automation tools like Shopify, Klaviyo, and Postscript; experience with broader platforms like Braze, Marketo, or Adobe is a plus
- Proven ability to design and execute lifecycle marketing strategies that drive retention, engagement, and customer loyalty
- Strong analytical skills with the ability to interpret data and translate insights into impactful campaigns
- Exceptional project management skills, capable of handling multiple campaigns and cross-functional collaboration simultaneously
- A creative and customer-first mindset, with a passion for crafting personalized and seamless customer journeys
- Hands-on experience with email, SMS, and exploratory channels like chat apps and push notifications
- A bias for action and a track record of success in fast-paced, entrepreneurial environments
- Passion for the creator economy and alignment with Feastables’ mission and brand ethos
Why Feastables?
We value experience. For our customers, our partners, and our employees. We hire awesome people (like you!) who are smart, driven, and have a growth mindset. We have a thriving culture where you’ll have interesting problems to solve with the autonomy you need to make a difference. And, of course, we have the perks/benefits to enable you to do your best work.
- Competitive Salary
- 100% employer paid option for medical, dental, and vision
- 401(k) with an employer match
- Monthly stipends for wellness & cell phones
- 14 company paid holidays
- Unlimited PTO policy
- Delicious chocolate & snacks of course!
RECRUITERS: We do not accept unsolicited assistance from search firms or recruitment agencies - please, no phone calls or emails.
What We Do
Founded by Jimmy Donaldson, aka MrBeast, Feastables is setting out to build the most engaging brand on the planet, bringing the games, stunts and spectacle MrBeast is known for to your doorstep and grocery aisle!
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