Director Growth Businesses, Marketing

Join a Challenger

Being a traditional bank just isn’t our thing. We are big believers in innovating the banking experience because we believe Canadians deserve better options, and we challenge ourselves and our teams to creatively transform what’s possible in banking. Our team is made up of inquisitive and agile minds that find smarter ways of doing things. If you’re not afraid of taking on big challenges and redefining the future, you belong with us. You’ll get to work with people who will encourage you to reach new heights. We like to keep things fun, ask questions and learn together.

We are a big (and growing!) family. Overall we serve more than 670,000 people across Canada through Equitable Bank, Canada's Challenger Bank™, and have been around for more than 50 years. Equitable Bank's wholly-owned subsidiary, Concentra Bank, supports credit unions across Canada that serve more than six million members. Together we have over $125 billion in combined assets under management and administration, with a clear mandate to drive change in Canadian banking to enrich people's lives. Our customers have named our EQ Bank digital platform (eqbank.ca) one of the top banks in Canada on the Forbes World's Best Banks list since 2021. 

The Work

Reporting to the Vice President, Growth Businesses, the Directorwill be a key contributor to the growth agenda of Equitable Bank’s Reverse Mortgage and Insurance Lending businesses. Key responsibilities includedesigning and executing go-to-market marketing strategies for various B2B, referred and D2C channels, establishing partnerships and playing a critical role in the achievement of annual originations targets.

The overall objective of this role is to take a leadership role in the next phase of growth for the Reverse Mortgage and Insurance Lending businesses. Collaborating with internal and external stakeholders to implement high-impact strategies that resonate with clients. The incumbent will have experience working with a data-driven team that intersects product, marketing, customer experience and operations. This is an exciting position that will make a significant impact on rapidly growing and strategically important businesses for the Bank.

The Core Responsibilities!

• Lead the team responsible for reverse mortgage and insurance lending marketing and growth strategies, tactical planning, execution, and evaluation.
• Work collaboratively with a wide variety of key stakeholders across reverse mortgage and insurance lending businesses including Credit, Sales, Customer Experience, Marketing, IT and Operations leadership and teams to define strategies / mitigants, execute tactics driving business growth, and measure performance.
• Present strategies, plan, and performance to SVPs and when appropriate, broader MC.
• Own the relationships with key external partners and vendors to drive marketing strategy.
• Build and manage a high-performing team of marketers and analysts, to meet the dynamic needs of the businesses.
• Contribute to the development and execute strategies to grow product revenue, improve lead conversion rates and optimize margins in close partnership with Product, Credit and Sales. 
• Manage development and market launch of all new and enhanced reverse mortgage and insurance lending products through the Bank’s product approval processes and provide training, sales collateral, and sales support for product distribution. 
• In partnership with Single Family Business Development team, endeavour to increase market share in national mortgage broker and advisor channels. 
• In close collaboration with Marketing, evolve top and middle funnel performance in a manner that achieves market leading conversion ratios and customer acquisition cost (CAC) performance. 
• Lead the creation of a digital experience for Canadian retirees seeking to educate themselves and to originate a reverse mortgage. 
• Manage client and competitor market research, influence product innovation roadmap, and address fundamental trials of product commoditization to create an advanced set of solutions. 

Let's Talk About You!

• Post-Secondary Degree in Commerce, Management, Economics, Finance, Engineering, etc.
• 7+years of experience in fast-paced B2B and D2Corganizations, strategy and/or in management consulting.
• 4+ years’ mortgage underwriting or insurance lending experience. 
• 4+ years of management experience. 
• Experience launching products into new channels, at a scale. 
• Working knowledge of the Canadian financial services landscape, particularly with respect to retail banking, financial planning and mortgage lending.
• Experience managing cross functional areas with direct and indirect reports (e.g., risk, finance, marketing, operations).
• Demonstrated ability to translate analytical insights into clear recommendations and effectively communicate them to technical and non-technical stakeholders. 
• Working knowledge of the different systems, theories, and practices relevant to a function as well as practical experience of multiple business cycles.
• Excellent written and verbal communication. 

What we offer [For full-time permanent roles]

💰 Competitive discretionary bonus 

✨ Market leading RRSP match program

🩺 Medical, dental, vision, life, and disability benefits

📝 Employee Share Purchase Plan

👶🏽 Maternity/Parental top-up while you care for your little one

🏝 Generous vacation policy and personal days

🖥 Virtual events to connect with your fellow colleagues

🎓 Annual professional development allowance and a comprehensive Career Development program

💛 A fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experience

Equitable Bank is deeply committed to inclusion. Our organization is stronger and our employees thrive when we honour and celebrate everyone’s diverse experiences and perspectives. In tandem with that commitment, we support and encourage our staff to grow not just in their career path, but personally as well. 

We commit to providing a barrier-free recruitment process and work environment for all applicants. Please let us know of any accommodations needed so that you can bring your best self to the application process and beyond. All candidates considered for hire must successfully pass a criminal background check and credit check to qualify for hire. While we appreciate your interest in applying, an Equitable recruiter will only contact leading candidates whose skills and qualifications closely match the requirements of the position.

We can’t wait to get to know you!