Director, Global Brand Marketing

Posted 11 Hours Ago
Be an Early Applicant
Hiring Remotely in Remote, OR
Remote
Senior level
Beauty • Manufacturing
The Role
The Director of Global Brand Marketing will lead marketing strategy and execution for campaigns, ensuring brand consistency while collaborating across functions to drive revenue and customer engagement.
Summary Generated by Built In

Paula’s Choice is Your Right Choice! 

Paula's Choice is a leading multinational skincare brand with over 29 years in the industry! Our mission is to empower people around the world with the knowledge and products they need to achieve their own definition of beauty. We're looking for passionate and talented people to join our team as we continue to revolutionize the beauty industry.  

Paula’s Choice is committed to diversity. Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it makes our company stronger. We hope you agree. If you share our values and our enthusiasm for empowering people to achieve their own definition of beautiful, Paula’s Choice could be a wonderful fit for you. 

*What we offer you: 

  • A robust benefits package including health, vision, dental, retirement and more  
  • Flexible spending account, Employee assistance program  
  • Fitness perks, meditation app membership, and more  
  • Product samples and discounts  
  • Most roles are fully remote (roles that are required to be at our Seattle HQ can be found in the details section of this job post) 
  • Great location – for roles that are hybrid or fully onsite, we’re in the heart of Seattle’s beautiful International District 
  • Did we mention we’re a dog-friendly office? 

*Please note these benefits are only available to full-time Paula's Choice employees.  

In addition to our core benefits outlined above, here’s some additional reasons you should consider a career at Paula's Choice: 

  • We're committed to innovation – we’re constantly developing new and innovative products that are based on the latest scientific research. 
  • We're customer centric – we believe that our customers deserve the best possible products and services. 
  • We’re a diverse and inclusive workplace – we value diversity and inclusion in all aspects of our business and are committed to learning along the way. We believe that our employees' unique perspectives and experiences make us a stronger company. 
  • We're passionate about making a difference – we believe that beauty is more than just skin deep. We're committed to using our platform to share research, education, and skin positivity.   

If you're looking for a career where you can make a real difference, join Paula's Choice today! We're looking for talented and passionate individuals to help us change the world one face at a time.

How you’ll have an impact at Paula’s Choice: 

You will drive the ideation and execution of 360 marketing plans for core campaigns + new launches by working cross-functionally with teams including Product Development, Retail Marketing, Merchandising, Regulatory, Digital Marketing, PR, Social, Influencer, Global, Creative, Copy and Key Accounts.  

As a Director of Global Brand Marketing, a typical day might include a mix of the following:

  • Drive the entire process of 360 marketing campaigns from concept creation through execution, ensuring timely delivery, brand consistency, and measurable results. 
  • Create breakthrough campaigns that push the brand forward while maintaining the brand’s DNA. 
  • Manage the development and deployment of the launch toolkits containing campaign concept + messaging, claims, content strategy, paid media assets, in-store assets, e-commerce assets, press releases, influencer guidelines and activation concepts. 
  • Work closely with Global teams to present the global strategy for all 360s and ensure cohesion and compliance with global strategy and to drive global calendar adoption. 
  • Work closely with Creative, Product/Brand Marketing, Copy, Social, Influencer and all channel leads to ensure a cohesive and consistent consumer journey through the marketing funnel. 
  • Be the conduit across all channels to ensure clarity and consistency of timing, messaging, assets, promotions across all channels throughout the campaign. 
  • Storytell the brand point of difference. 
  • Develop creative advertising strategy to align on media direction and platforms.  
  • Partner with creative and retail marketing teams to drive brand concepting for visual merchandising. 
  • Develop clear, thoughtful and comprehensive briefs for internal and external content team to create best-in-class assets. 
  • Contribute to content creation process with clear feedback & strategic direction. 
  • Create and update the Brand Marketing calendar with all campaign activations across all marketing touchpoints and channels.  
  • Partner with regional and channel leads to develop a deep understanding of market and customer segment opportunities to create campaigns that drive revenue goals. 

The Details:

  • Location: We are based in Seattle, and although we are looking nationally, local candidates are preferred.
  • Hours: Typically, business hours but with flexibility to global time zones and extended hours as needed.
  • Physical requirements: Ability to both sit for long periods of time & handle long periods of screen time 
  • Travel requirements: Up to 10%

What you’ll bring to the table: 

  • 10+ years marketing experience.  
  • Experience working in prestige beauty, luxury or fashion industries, with a deep understanding of the skincare market.  
  • Experience with Wholesale partners.
  • Excellent communication, presentation and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels. 
  • Demonstrated experience in providing marketing thought leadership—taking consumer insight and using it to drive thinking and strategic decisions.  

What can help you really stand out: 

  • You are a consumer-obsessed integrated marketing leader who knows how to cut through the noise of a cluttered landscape.  

Approximate Salary Range Based on Experience and Location:

$170,000 - $200,000 USD/annually

#LI-NG1

Paula’s Choice Skincare determines the pay for positions using local, national, and industry-specific survey data. We evaluate external and internal equity and the cost of labor/prevailing wage index in the relative marketplace for jobs directly comparable to jobs within our company. Our posted salary range is based on national data and may be refined for a candidate's region/town/cost of living.

For new hires, we strive to make competitive offers allowing the new employee room for future growth. The exact base salary is determined by various factors including experience, skills, education, geographic location, and budget. This position is also eligible for participation in the company discretionary bonus plan.

Paula’s Choice Skincare  is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law.

We are committed to create a workplace that is inclusive of all. Where everyone feels empowered to bring their full authentic self to work.  Where embracing cultural differences, accepting others without bias, and antiracism are reflexes, not an initiative.

Please note:

At any time, with or without notice, Paula’s Choice reserves the right to add/delete/change the position’s requirements.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at [email protected]. This email is intended for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.

We take your privacy seriously. For details please see our Privacy Notice.

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The Company
HQ: Seattle, Washington
359 Employees
On-site Workplace
Year Founded: 1995

What We Do

WE KNOW SKIN. All facts, no fluff. Since 1995.
Paula's Choice Skincare is a multinational organization that is over 27 years strong. We're an industry leader recognized for our integrity & commitment to delivering the highest quality skin care products to our customers.
We question ingredients, follow the facts & stand up for the customer, because we're on this journey together.
If you've been looking for a career where you can make a significant impact, have your ideas celebrated & work with some of the most talented professionals in the industry... Paula's Choice is your right choice.

WHAT WE VALUE:
We stand for inclusivity & anti-racism.
We are a culture of feedback.
We put our customers first.
We thrive on change.
We reach success together.

PERKS INCLUDE:
+3 medical plans to choose from
+Dental
+Vision
+Short term & long term disability
+Paid parental leave
+401k match contributions
+Paid time off for volunteering
+LEED-certified headquarters
+Plant trees to offset business travel carbon emissions
+Generous time off policy
+ Employee Assistance Program
+Fitness perks
+Meditation app membership
+Free & discounted products
+Dog friendly office

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