Director of Events and Brand Strategy

ABOUT PLACER.AI: 

One of the fastest growing tech companies in North America, Placer has reached $100 million in ARR (a “Centaur”) in 2024 within 6 years of launching the Placer platform. We crossed the $1B valuation “Unicorn” in 2022.

Placer's A.I. based SaaS platform transforms how leaders make critical decisions by unlocking unparalleled visibility into markets and locations, creating a blue ocean market of more than $100B. And the best part is, Placer has accomplished this by leading a privacy-first business in which data has been stripped of user identifiers and only aggregated information is provided within the platform.

Our platform provides instant visibility into almost any location in the U.S. Placer has grown exponentially over the past 6 years, counting more than 4,000+ paying customers including many Fortune 500 companies, such as, JP Morgan Chase, Wayfair, Google and many more.

Named one of Forbes America’s Best Startup Employers and a Deloitte Technology Fast company, Placer.AI is proud of our collaborative, innovative and inclusive culture. Is this the type of place that would excite you? If so, we’d love to talk to you! 

SUMMARY:

The Director of Events and Brand Partnerships will take ownership over Placer's event and partner strategy to drive brand development, lead generation and customer success goals. The centralized function will look to maximize the impact of every partner relationship by identifying all relevant opportunities and leveraging the wider engagement to drive cost efficiency and streamline communication. The Director of Events and Brand Partnerships will work with relevant stakeholders throughout the organization to ensure alignment on goals, process and impact and own reporting in order to ensure effective communication of progress.

RESPONSIBILITIES:

• Strategic Planning and Execution
• Develop and implement a comprehensive events and brand partnerships strategy to enhance brand development, lead generation, and customer success/growth.
• Identify and evaluate new opportunities for events and partnerships that align with company goals.
• Event Management
• Plan, organize, and execute high-impact events that promote brand visibility and generate leads.
• Coordinate logistics, manage budgets, and ensure successful execution of events.
• Partnership Management
• Build and maintain strong relationships with organizations and partners to maximize engagement and drive mutual benefits.
• Negotiate and manage events and partnership agreements to ensure favorable terms and conditions.
• Cross-Functional Collaboration
• Work closely with Sales, Customer Success, Growth, Partnerships, vertical lead teams, and other relevant departments to ensure alignment on goals, processes, and impacts.
• Facilitate effective communication and collaboration among internal teams to support event and partnership initiatives.
• Reporting and Analysis
• Develop and manage reporting mechanisms to track the performance and ROI of events and partnerships.
• Analyze data to identify trends, measure success, and make data-driven decisions for future strategies.
• Budget Management
• Oversee the budget for events and partnerships, ensuring cost efficiency and resource optimization.
• Identify opportunities to streamline costs and maximize the impact of spending.
• Brand Development
• Drive initiatives to enhance brand awareness and positioning through strategic events and partnerships.
• Ensure all events and partnerships are aligned with the company’s brand values and messaging.
• Communication and Engagement
• Develop and implement communication strategies to promote events and partnerships both internally and externally.
• Engage with stakeholders, including partners, customers, and the broader community to build strong relationships and enhance brand reputation.
• Innovation and Improvement
• Stay current with industry trends, best practices, and competitive landscape to innovate and improve the company's event and partnership strategies.
• Continuously seek feedback and opportunities for improvement to enhance the effectiveness of events and partnerships.
• Compliance and Risk Management
• Ensure all events and partnerships comply with relevant regulations, policies, and ethical standards.
• Identify and mitigate risks associated with events and partnerships to protect the company’s interests.

REQUIREMENTS:

• BA or BS degree in Marketing, Business Administration, Communications, or a related field. 
• Native English speaker- A MUST!
• Minimum of 8+ years of experience in events management, brand partnerships, marketing, or related roles.
• Proven track record of successfully planning, executing, and managing large-scale events and strategic partnerships.
• Strong strategic thinking and planning abilities.
• Excellent project management skills with the ability to handle multiple projects simultaneously and meet deadlines.
• Exceptional negotiation and relationship-building skills.
• Proficiency in budget management and financial planning.
• Strong analytical skills to measure performance and ROI of events and partnerships.
• Excellent communication and interpersonal skills to effectively interact with internal and external stakeholders.
• Creative thinking and problem-solving abilities to innovate and improve event and partnership strategies.
• High attention to detail and organizational skills.
• Ability to work collaboratively in a cross-functional team environment.
• Mastery of Google Workspace, including Gmail, Google Sheets, and Google Forms.
• Familiarity with event management software and CRM tools.
• Understanding of digital marketing tools and strategies.
• Awareness of compliance, regulatory requirements, and risk management associated with events and partnerships.
• Self-motivated, proactive, and results-oriented.
• Adaptable and able to thrive in a fast-paced, dynamic environment.
• Strong leadership qualities with the ability to inspire and motivate a team.
• Willingness to travel as required.
• Willingness to work outside regular business hours to meet the demands of event schedules and deadlines as needed.