Director, Editorial and Brand Content

About our team

Elsevier Creative is the driving force behind the visual and verbal identity of our brand. We push creative boundaries, enhance engagement, and contribute to the overall success and growth of our company. Collaborating closely with marketing, global communications, and key client-facing teams, we ensure that every piece of content serves a strategic purpose within our broader marketing initiatives.

About the role

Elsevier has an exciting opportunity for an experienced Director of Editorial and Brand Content to join our fast-paced, dynamic, global marketing team and drive change and innovation.

In this role, you will be at the heart of our content strategy, shaping engaging and impactful narratives that strengthen our brand presence. You will lead content development for Elsevier Creative, our internal agency, ensuring that every project and campaign aligns with our brand positioning and messaging.

Your work will be instrumental in bringing Elsevier’s mission to life, crafting compelling stories that connect with our audiences and reinforce our role in advancing human progress. You will also oversee the editorial strategy and content creation process, ensuring that all content is high-quality, accurate, and consistent with our brand voice and guidelines.

If you’re passionate about creative storytelling, brand voice, and transforming ideas into compelling narratives, we’d love to have you on our team!

Main Responsibilities

• Develop and maintain a strong and consistent brand voice across all communication channels.
• Create compelling and persuasive copy for various marketing materials, including ads, marketing collateral, website content, social media posts, and emails.
• Collaborate with cross-functional teams, including marketing, design, and product, to develop and execute effective marketing campaigns and strategies.
• Conduct thorough research to understand the target audience, industry trends, and product features, and use this knowledge to tailor messaging and content accordingly.
• Oversee the entire content creation process, from brainstorming and ideation to writing, editing, and proofreading.
• Edit and review content created by other team members to ensure accuracy, consistency, and adherence to brand guidelines.
• Monitor and analyse content performance using relevant metrics and tools and make data-driven recommendations for improvement.
• Manage a team of writers, providing guidance, feedback, and support to ensure the delivery of high-quality content within deadlines.
• Collaborate within the Creative team, sharing ideas, best practices, problem-solving, and participating in developing project briefs.
• Stay up to date with industry trends, best practices, and emerging technologies to continuously improve the effectiveness and impact of our content.

Knowledge & Experience

• Minimum five years’ experience in a senior editorial/copywriter role.
• Proven experience as a copywriter, content creator, or similar role, preferably within a marketing or advertising agency.
• A portfolio of previous work demonstrating exceptional copywriting skills and experience creating content for various channels and audiences.
• Degree (or equivalent) in marketing, communications, journalism, or a related field.
• Proficiency in using content management systems, digital marketing tools, and analytics platforms.
• Experience managing a team of writers or overseeing the content creation process is preferred.

Core Competencies

• Creativity
• Strong attention to detail and quality control
• Excellent verbal and written communication skills
• Confident with presenting creative pitch presentations
• Ability to engage internal and external stakeholders at all levels of seniority

• Enthusiastic, self-motivated, and with the ability to work independently
• Excellent organisational and planning skills – the ability to multitask and balance conflicting priorities at any one time
• Team player – must be able to work with multi-disciplinary teams
• Ability to work under pressure in a fast-paced environment

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