Director of eCommerce

We are seeking a dynamic Director of eCommerce to lead and innovate across our digital ecosystem. This role will drive our eCommerce strategy, manage digital product development, optimize UX, enhance digital merchandising, and coordinate with engineering teams to create a seamless, engaging, and optimized online shopping experience. The ideal candidate is customer-focused, data-driven, and brings a wealth of experience in managing cross-functional teams.

Thuma’s Headquarters is based in the historic Presidio neighborhood of San Francisco. This role can be based in San Francisco or remote.

In recognition of the personal and professional benefits that team members gain from time spent together in person, we organize a range of events throughout each year designed to bring our entire team together!

Key Responsibilities:

• Strategy & Leadership:
• Develop and execute the eCommerce strategy in collaboration with the SVP of Digital to elevate our online brand experience and increase core web KPIs
• Lead and mentor a team across Digital Product, Digital Merchandising, UX and Engineering, fostering a collaborative and results-driven environment
• Stay abreast of eCommerce trends, consumer behaviors, vendors and competitive landscape to identify and implement growth opportunities
• Manage end-to-end delivery of our core eCom initiatives




• UX & Digital Product Management:
• Oversee user experience design and product roadmaps to deliver intuitive, engaging, and seamless premium shopping experiences
• Collaborate with stakeholders such as Brand, Creative & Product to prioritize feature development and ensure alignment with customer needs and business goals
• Lead Conversion Rate Optimization (CRO) by leveraging competitive research, testing methods such as A/B & multi-variant testing and data-driven insights to refine digital touch points




• Digital Merchandising:
• Implement merchandising strategies that elevate the Thuma brand and enhance product discoverability and encourage conversion 
• Partner with merchandising and marketing teams to curate and optimize our growing product assortments, navigation & product listing pages, landing pages and product detail pages
• Utilize analytics to monitor product performance and continuously optimize digital merchandising tactics across Navigation, PLP, PDP, On-site Search & Home-and Landing Pages




• Engineering & Technical Oversight:
• Oversee the engineering function to ensure that platform performance, security, and scalability meet business requirements
• Collaborate with internal and external development teams to maintain and improve eCommerce infrastructure and integrations
• Drive initiatives to implement new technologies and enhance site functionality for a best-in-class digital experience
• Oversee web operations and work closely with operations & customer experience to ensure great experiences from pre to post-purchase 




• Data-Driven Optimization:
• Leverage analytics tools to monitor KPIs, conduct funnel analysis, and identify areas for improvement across the digital customer journey
• Implement and refine CRO, and personalization strategies to boost traffic, AOV and conversion
• Prepare and share performance reports to leadership, providing clear insights and recommendations for future initiatives

This Might Describe You:

• A strategic thinker who thrives at the intersection of creativity, data, and technology
• A natural leader with a collaborative mindset, adept at managing cross-functional teams
• Passionate about creating exceptional customer experiences through seamless digital touch points
• An analytical problem-solver who is constantly seeking innovative solutions to complex challenges
• Enthusiastic about staying ahead of eCommerce trends and emerging technologies

What You'll Need:

• Bachelor’s degree in Business, Marketing, Computer Science, or a related field (MBA preferred)
• 7+ years of direct experience in eCommerce with a focus on Digital Merchandising, Digital product management, UX, and engineering at an eCom/DTC brand
• 4+ years of eCom leadership experience overseeing various eCommerce teams such as Digital Product, UX, Digital Merchandising & Engineering, leading the end to end execution of roadmaps (new features & architecture) & execution of new product launches 
• Proven track record of leading and scaling eCommerce teams in a high-growth environment
• Strong understanding of digital product management, including experience with agile methodologies
• Excellent analytical skills with experience in data-driven decision-making
• Familiarity with eCommerce platforms, CMS, analytics tools, and A/B testing methodologies
• Exceptional communication, leadership, and project management skills

Why Join Us 

Equity/401k: Participation in employee stock option plan and our 401k program where we will match up to 6% of your contributions

Benefits: Comprehensive medical, dental + vision coverage options with generous employer contributions 

Extras: 12 weeks of paid parental leave and company sponsored membership at One Medical

Dream Setup: MacBook Air, Airpod Pros, Magic Mouse, Magic Keyboard, Display Screen

Flex Time: Run errands as needed, just get your stuff done

Flexible PTO: We believe healthy, happy, relaxed people do better work

Hybrid: Flexibility to work between your home and our office with everything you need to be successful in both

Employee Discount: We provide an employee discount of 40% off all Thuma products

Cell Phone Stipend: $100 per month to recognize that you will use your cell phone for work related things

Commute Reimbursement: Up to $150 per month for your commute to our office

Room Upgrade: A complimentary product credit when you start, worth up to $2,000

Who We Are

Thuma is a bedroom lifestyle brand, offering customers Bed Time essentials and amenities designed to celebrate life’s simple pleasures through thoughtful elevated design, quality craftsmanship, and modern convenience. 

We recognize that people come with a wealth of knowledge and are talented beyond the scope of a functional role. If this sounds like you, we encourage you to apply even if your experience doesn’t precisely match our job description. We hire for integrity, initiative, collaborative spirit, open mindedness, and willingness to learn. 

Thuma is dedicated to going above and beyond to bring people with diverse perspectives and unique experiences together to do great work. We strive to create a sense of belonging by creating an inclusive culture where everyone can be their authentic self and by treating each and every team member with kindness, equity, and respect, always.