Director of Digital & Radio Content

Posted 2 Days Ago
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Midland, TX
Mid level
Digital Media • Marketing Tech
The Role
The Director of Digital & Radio Content leads the Midland/Odessa content team to produce engaging local content across multiple platforms. Responsibilities include content creation, team leadership, collaboration with sales, and developing multimedia strategies to ensure market-leading performance. The role involves managing on-air talent and maximizing audience engagement and revenue.
Summary Generated by Built In

Director of Digital & Radio Content - Midland/Odessa, TX

*This is a Full-time in-office position working closely and collaboratively with a Team*

Townsquare Media Midland/Odessa has an immediate opening for a Director of Content in Midland/Odessa, TX.  You’ll lead our local Midland/Odessa content team, developing and executing a strategy to produce the best local content, on-air, online, and on site. We have 5 great brands (Mix 97.9-FM, KZBT 93.3-FM, KBAT 99.9-FM, KMND 99.5-FM/1510-AM, KNFM 92.3) and a team of talent that you’ll lead to market-leading performance.

You’ll develop your team’s individual talents to help them engage audiences on multiple platforms, performing on-air, and writing on website and socials.  You’ll also be a local content creator, write and create clickable, sharable local content on our great online platforms. And you’ll work creatively and collaboratively with your on air, online, production and sales teams, and with our advertising partners. You’ll receive excellent training in both on-air and digital content creation. Competitive salary and immediate bonus opportunity. All the benefits: health, dental, 401k, etc.  Put yourself in the picture with the multi-platform team that started it all—Townsquare!

 Responsibilities  

  • Clear vision for the future of local content in the Midland/Odessa area, a strong desire to win and the confidence to manage a strong, staff 
  • Leadership and ownership of our experienced teams and strong local brands in the Midland/Odessa market; on-air, online, and onsite 
  • Expertise with content creation and curation 
  • Ability to develop market leading talent and create a positive culture where employees are engaged, especially when you can’t be in both markets simultaneously. 
  • Creating tribes that actively engage their audience on-air, online, and onsite 
  • Expertise building programming clocks, music sequencing, and fundamentals of strategy and tactics designed to increase station time, time spent listening, and occasions 
  • Sound design and audio architecture writing creative, impactful audio elements for station imaging and client commercials and updating to keep fresh 
  • Extremely creative in the development of unique content and multi-media strategies, and ways to publish in an omni-channel company.  
  • Work with sales team to provide solutions to clients and create monetizable programs, sponsorships, and events 
  • Attend other programming/sales meetings as requested 
  • Total responsibility for the overall sound of all stations 
  • Knowledge of multiple formats 
  • Experience in winning in a competitive landscape 
  • Creation and implementation of multi-purpose ideas that grow ratings, digital audience, and revenue 
  • Learn the Townsquare content publishing, social media procedures and help your team implement them to grow on-air, online, and on-site attendance 
  • Inspire others to strive for excellence beyond their limitations 
  • Able to do a co-hosted show, voice track or go live on one or more Townsquare radio stations when needed, vacation relief, sick days or in case of emergency, etc. 
  • Track record of maximizing endorsement revenue and opportunities for talent. 

 Qualifications 

  • Demonstrated success as a leader 
  • Strategic thinker and attentive to the trends in the business. 
  • Strong judgment 
  • 3+ Years of management experience 
  • Strong writing and communications skills 
  • On-air programming experience 
  • Familiarity with a wide variety of digital assets 
  • Strong business acumen 
  • Desire to win 

Benefits 

  • 3 weeks of PTO (+ 9 paid holidays) 
  • Medical, Dental, and Vision Insurance 
  • 401(k) Retirement Plan 
  • Casual, high-energy work environment 
  • Opportunity for upward mobility 
  • Company provided laptop 
  • Competitive salary + bonus program 
  • Company discounts 
  • Pet Insurance 
  • Time off for volunteering 
  • And much more… 

About Us 

Townsquare is a community-focused digital media, digital marketing solutions and radio company focused outside the Top 50 markets in the U.S. Our assets include Townsquare Interactive, a digital marketing services subscription business providing web sites, search engine optimization, social platforms and online reputation management for approximately 21,900 SMBs; Townsquare IGNITE, a proprietary digital programmatic advertising technology with an in-house demand and data management platform; and Townsquare Media, our portfolio of 357 local terrestrial radio stations in 74 cities with corresponding local news and entertainment websites and apps including legendary brands such as WYRK.comWJON.com, and NJ101.5.com, along with a network of national music brands including XXLmag.comTasteofCountry.comUltimateClassicRock.com and Loudwire.com

TOWNSQUARE MEDIA BROADCASTING, LLC MAINTAINS A DRUG-FREE WORKPLACE AND IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER. APPLICANTS MUST BE ELIGIBLE TO WORK IN THE U.S. 

Townsquare Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Townsquare Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Townsquare Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Townsquare Media’s employees to perform their job duties may result in discipline up to and including discharge. 

#LI-TS1

The Company
Purchase, NY
1,981 Employees
On-site Workplace
Year Founded: 2010

What We Do

Townsquare Media Group is a communities-focused media and entertainment company.
Townsquare Media Group creates and distributes original and motivating media experiences that connect communities seamlessly with content they love, people they trust, products they want, and things that matter. We attract, engage, and activate audiences on a local and national basis through our unique mix of market-leading marquee entertainment properties.
Our local business owns and operates 312 radio stations, over 326 companion websites, an e-commerce business (SeizeTheDeal.com), and approximately 500 annual live events in 66 small and medium-sized markets across the country. Our national business owns and operates leading music and entertainment-focused digital properties including TasteofCountry.com, Loudwire.com, PopCrush.com and ScreenCrush.com, several leading multi-day music festivals, including Mountain Jam and the Taste of Country Music Festival; a digital advertising portfolio which reaches over 60 million unique visitors monthly; and a marketing services business which provides a turnkey web presence for small and medium-sized businesses.

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