Director, Digital Marketing Operations

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for. 

Job Description

The New York Times is looking for an expert in MarTech to join the Marketing & Media Strategy team. The Director, Digital Marketing Operations specializes in multichannel CRM experiences and is comfortable working with product and operations teams on platform implementation and optimization. You lead an impactful, diverse team of experts in email operations, web development, and marketing QA, who build marketing programs across The New York Times’ brand. You can be both a vision-setting advocate for process improvement and channel innovation and a technical sounding board for code and platform questions from your team.

About the Role

You will develop subject matter expertise on the nuts and bolts of commercial messaging at The Times and the internal systems that support it. You will build a perspective on how to use technology and machine learning to match the ambition of the NYT subscription business. 

You will collaborate with partners in marketing, technology, and strategy, and translate complex, technical details into succinct communications that executive leadership and nontechnical partners can understand. You'll use these strengths to motivate teams toward shared goals. 

You will report to the Managing Director of Marketing & Media Strategy.

Responsibilities:

• Set a vision for the operations of campaign development and promote the work it will take to achieve this vision, engaging with data, technology, marketing, and strategy teams along the way.  

• Manage a team of operations professionals, spanning a range of specialties, including email, quality assurance, and landing page development.

• Translate business strategy into operational requirements and map dependencies to other areas of the business, including technical and engineering partners.

• Lead the implementation and optimization of marketing automation platforms and capabilities like machine learning and AI, to improve processes, improve targeting, and enhance campaign effectiveness.

• Manage overall email list health and protect domain reputation/deliverability across all email efforts, having an understanding of the email hygiene process and being able to educate our teams on email best practices.

• Ensure all messaging experiences follow relevant data privacy and compliance regulations.

• Understand the flow of data to, within, and from commercial messaging platforms to analyze platform trends and troubleshoot performance.

• Oversee the quality assurance process for marketing assets across the funnel.

• Maintain a grasp of industry trends in marketing technology and build a perspective on when and how to grow channel capabilities.

• Translate and represent complex technical concepts into the language of many, varied partners, from developers and designers to marketing managers and executives.

• Demonstrated excellence in testing and integration of new operational capabilities and tools that guide business outcomes.

• Oversee the end-to-end execution processes for channels in the portfolio, spanning audience segmentation, production, QA, deployment, and reporting.

• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Basic Qualifications:

• 10+ years with marketing technology working with operations and platforms that support marketing campaigns.

• 6+ years of experience in the email or marketing automation space managing enterprise email platforms such as Oracle's Responsys platform.

• 5+ years of experience in hardcoding using HTML and CSS for email campaigns.

• 4+ years of people management experience, with experience hiring, and developing a team of operational professionals.

Preferred Qualifications:

• Experience managing commercial transactional emails preferably tied to a subscriber lifecycle.

• Experience with compliance regulations including CAN-SPAM and international data collection policies.

• Bachelor's Degree with a focus on Marketing or a related field.

The annual base pay range for this role is between $160,000.00 and $175,000.00.

#LI-Hybrid

The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email [email protected].  Emails sent for unrelated issues, such as following up on an application, will not receive a response.

The Company will further consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable "Fair Chance" laws.

The New York Times Company follows the pay transparency and non-discrimination provisions outlined by the United States Office of Federal Contract Compliance Programs. Click here for details.