Director, Deposits Product Marketing, Boston, MA
Country: United States of America
Santander is a global bank with over 160 million customers and 167 years of experience, and we are on a unique mission to significantly grow our presence in the US. It all started with the launch of our national digital bank in 2024 and we have much more ahead in 2025. And as we go, we’re building on our core strengths as a company: our global brand, our proprietary technology, and our passionate existing customer base.
As the Director of Deposits Integrated Marketing, you will play an important role in this mission by leading the positioning and successful marketing of our core consumer banking & investment products including checking, high yield savings, CDs and money market accounts. You will lean on your experience in the banking, payments or fintech space to reimagine how we show up to consumers and become a top bank in the US.
What you’ll do:
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Lead a team in refining the positioning and messaging for our consumer checking, high yield savings, CDs, money market accounts and investment services.
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Deeply understand our consumer total addressable market, customer needs and target audiences for each product
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Spearhead competitor benchmarking and identify opportunities for Santander to better differentiate in meeting customer needs. Act as a close and trusted partner to Product teams in evolving our value propositions.
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Spearhead go-to-market planning that brings our brand to life through these products. Assess product-market fit and monitor product health including conversion funnels, customer engagement and NPS.
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Position the team as thought leaders who influence Santander’s growth strategy, brand and product roadmaps.
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Enable a fantastic customer experience in any channel our consumer chooses to engage with us in. Equip the Branch teams with training and playbooks for effectively selling in our consumer products. Partner with the Digital CX team to optimize the online consumer journey.
What you’ll bring to the team:
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10+ years of experience in integrated marketing, product marketing or a related field
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Experience in the banking, fintech, or payments space
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2+ years of experience in leading a team, shaping team culture and supporting team members’ career development
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Experience influencing product roadmaps and leading go-to-market strategy
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Excellent communication skills, with an ability to connect the dots and tell a story based on data while also expertly tailoring communication to audiences across functions and levels
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Decisive problem-solving, with an ability to cut through complexity to get the most important work done
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Masters degree a plus
Education:
- Bachelor's Degree or equivalent work experience in Marketing, Public Relations, Communications, Business Administration or equivalent field. (Required)
- Master's Degree in Marketing, Public Relations, Communications, Business Administration or equivalent field. (Preferred)
Work Experience:
- Marketing experience or related field., 12+ years (Required)
- Financial Services/Banking Industry experience, 3+ years (Required)
EEO Statement: At Santander, we value and respect differences in our workforce. We actively encourage everyone to apply.
Santander is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status or any other characteristic protected by law.
Working Conditions: Frequent Minimal physical effort such as sitting, standing and walking. Occassional moving and lifting equipment and furniture is required to support onsite and offsite meeting setup and teardown. Physically capable of lifting up to fifty pounds, able to bend, kneel, climb ladders.
Employer Rights: This job description does not list all of the job duties of the job. You may be asked by your supervisors or managers to perform other duties. You may be evaluated in part based upon your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not a contract for employment and either you or the employer may terminate at any time for any reason.
The base pay range for this position is posted below and represents the annualized salary range. For hourly positions (non-exempt), the annual range is based on a 40-hour work week. The exact compensation may vary based on skills, experience, training, licensure and certifications and location.
Base Pay Range
Minimum:
$123,750.00 USD
Maximum:
$200,000.00 USD
Top Skills
What We Do
Banco Santander (SAN SM, STD US, BNC LN) is a leading commercial bank, founded in 1857 and headquartered in Spain and one of the largest banks in the world by market capitalization. The group’s activities are consolidated into five global businesses: Retail & Commercial Banking, Digital Consumer Bank, Corporate & Investment Banking (CIB), Wealth Management & Insurance and Payments (PagoNxt and Cards). This operating model allows the bank to better leverage its unique combination of global scale and local leadership. Santander aims to be the best open financial services platform providing services to individuals, SMEs, corporates, financial institutions and governments. The bank’s purpose is to help people and businesses prosper in a simple, personal and fair way. Santander is building a more responsible bank and has made a number of commitments to support this objective, including raising €220 billion in green financing between 2019 and 2030. In the first quarter of 2024, Banco Santander had €1.3 trillion in total funds, 166 million customers, 8,400 branches and 211,000 employees.
