Director, Brand Strategy, Comcast Advertising

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.
Job Summary
Responsible for managing and directing the overall Marketing and Sales effort in a multi-system environment as it relates to the deployment of new products and enhancements. Assists Marketing leadership with business planning in order to lead the Marketing team in preparing the department budget. Ensures that communication of current initiatives, promotions and campaigns are accurately, timely and effectively communicated to all appropriate personnel at all levels and departments. Serves as liaison between Region, Division, Corporate and system marketing personnel to ensure that each group is informed of most recent product marketing developments and plans. Provides leadership and direction for team which may include multiple functional areas. Develops and implements strategy for functional area(s). May have responsibility for developing and managing budget.
Job Description
About the Role
Comcast Advertising is seeking a Director of Brand Strategy to lead the development and execution of comprehensive brand strategies that elevate the profiles of our portfolio brands and drive business impact. This highly visible leadership role is ideal for an experienced brand marketing professional with 7-10 years in the media, advertising, or ad tech space, who brings both strategic vision and operational excellence.
This role reports directly to the VP of Brand Strategy and Sales Marketing at Comcast Advertising and will play a critical role in shaping the long-term direction of our brand presence in the market.
As Director of Brand Strategy, you will be critical in shaping the brand narrative, positioning, and market presence of Comcast Advertising and its sub-brands, with a heightened focus on Universal Ads. You will lead brand strategy across all marketing touchpoints, driving consistency, differentiation, and alignment with business priorities. This includes overseeing campaign development, brand architecture, strategic messaging, and cross-channel execution - all in close partnership with product marketing, sales marketing, demand generation, communications, sales, and creative teams.
This is a unique opportunity to lead brand strategy for an innovative and future-forward advertising organization, building brand equity and creating meaningful connections with clients, partners, and the industry at large.
Core Responsibilities

• Lead the Development of Brand Strategy: Create and implement a comprehensive brand strategy that supports business growth, increases awareness, and strengthens brand equity.
• Own Brand Positioning & Narrative: Define and evolve brand positioning and messaging frameworks to ensure consistency across all channels and customer touchpoints. Translate complex product capabilities into compelling brand stories that resonate with diverse audiences.
• Campaign Leadership: Oversee the creation and execution of integrated brand campaigns that reinforce positioning and support go-to-market priorities. Ensure all campaigns are insight-driven, measurable, and aligned with strategic objectives.
• Cross-Functional Influence: Serve as a key strategic partner to marketing, sales, creative, communications, product, and executive teams. Drive alignment across departments and ensure brand strategy is infused into all customer-facing initiatives.
• Brand Governance: Establish and manage brand guidelines and systems that promote consistency and clarity in brand expression across the organization.
• Marketplace Insights & Thought Leadership: Stay ahead of industry trends, competitive developments, and customer needs. Leverage insights to refine brand strategy, uncover opportunities, and develop thought leadership platforms.
• Events & Industry Partnerships: Shape the brand's presence at owned and industry events, ensuring messaging and design are fully aligned with broader brand and business goals. Act as a senior partner in councils, advisory boards, and industry collaborations.
• Team Leadership: Manage and mentor junior brand team members, providing clear direction, coaching, and development opportunities. Help build a high-performing, insights-led brand strategy function.
• Executive-Level Reporting: Track brand performance, develop KPIs, and deliver regular updates to senior stakeholders to demonstrate impact and guide ongoing investment.

Qualifications

• 7-10 years of experience in brand strategy, brand marketing, or integrated marketing, preferably in media, advertising, or ad tech
• Proven success leading brand positioning, messaging development, and multi-channel campaign strategy
• Exceptional strategic thinking and storytelling ability; able to distill complexity into clear, compelling narratives
• Strong leadership and cross-functional collaboration skills; comfortable working with and influencing executive stakeholders
• Experience working with creative, events, PR, and demand generation teams
• High degree of independence, initiative, and accountability
• Outstanding communication and presentation skills
• Experience with brand measurement, research, and analytics a plus

Leadership Expectations

• Embrace and apply our Operating Principles as a foundation for decision-making and collaboration
• Prioritize the customer experience across all touchpoints
• Be curious, tech-forward, and driven to learn and grow
• Collaborate cross-functionally and build trusted partnerships
• Operate with integrity and accountability in everything we do
• Champion diversity, equity, and inclusion
• Deliver impact and inspire excellence

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Business Strategies; Marketing; Integrated Marketing; Content Development; Advertising
Salary:
Primary Location Pay Range: $0.00 - $0.00
Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
10 Years +