Director, Demand Generation

If you are a current Chamberlain Group employee, please click here to apply through your Workday account.

Chamberlain Group is a global leader in access solutions with top brands, such as LiftMaster and Chamberlain, found in millions of homes, businesses, and communities worldwide.

As a leader in the Smart Home industry, we boast one of the largest IoT install bases, with innovative products consisting of cameras, locks, card readers, garage door openers, gates and more, all powered by our myQ digital ecosystem. 

This role is within Chamberlain Group's Marketing function. A successful incumbent is expected to set the vision for demand creation and conversion while also being a hands on executor and people leader. You will lead the collaboration of cross-functional teams that is required to design, plan, execute, and optimize integrated demand generation strategies, with a focus on optimizing marketing spend and ROI. Education requirements include: BS/BA degree in Marketing, Design or related field; Experience requirements include: 10+ years of marketing experience that includes enterprise B2B, B2C, and digital marketing

Job Responsibilities:

• Translate company objectives into a comprehensive demand generation strategy that delivers revenue forecast annually, with corresponding key performance indicators that grows our overall audience and engages, nurtures, and converts prospects

• Partner with Sales, Marketing, and Product leadership to create and refine customer segments/personas in order to build campaigns that resonate with the target audience that originate new business as well as accelerate sales cycle

• Impress a meticulous, data-driven approach across all campaigns and channels to evaluate effectiveness of tactics and better understand marketing attribution

• Develop operational processes and reporting related to demand generation programs to measure effectiveness, performance and ROI of marketing spend

• Improve the efficiency and effectiveness of our marketing CPD and CRM systems to better nurture prospects and/or customers, drive engagement, and increase conversion rates to marketing qualified leads and improve the integrity of the overall database

• Oversee the content marketing team to drive development and promotion of marketing materials that drive awareness and interest within market segments and by persona

• Develop integrated paid and organic programs that significantly increase engagement and overall pipeline, growing revenue and greater share of wallet within customer base

• Analyze campaign outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision making and the next steps

• Direct all creative development across internal creative team as well as external agencies

• Maximize awareness and engagement with our brands through the creation of all forms of high-quality content including video and editorial as well as the ongoing curation of relevant content

• Collaborate across functions to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the most efficient possible cost

• Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams.

• Protect Chamberlain Group’s reputation by keeping information confidential.

• Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks, and participating in professional societies.

• Contribute to the team effort by accomplishing related results and participating on projects as needed.

• Motivate and lead a high performance team by attracting, developing, engaging and retaining team members

• Drive the performance management and compensation processes by communicating job expectations, monitoring and evaluating performance, providing feedback and facilitating employee development per the company’s policies

• Maintain transparent communication by appropriately communicating organization information to team through department meetings, one-on-one meetings, appropriate email, IM and regular interpersonal communications

• Lead and motivate individuals and teams to create a workplace culture that is consistent with the CGI mission, vision and values.

Job Requirements:

• BS/BA degree in Marketing, Design, or related field

• 10+ years of marketing experience that includes enterprise B2B, B2C, and digital marketing 

• 5+ years of marketing leadership experience with multiple levels of management 

• Deep domain experience in digital marketing and different ABM approaches

• Demonstrable experience establishing and leading marketing strategy in a dynamic and fast-paced start-up environment 

• Experience with relevant technologies and a playbook for building a highly-effective demand generation marketing stack

• Excellent quantitative marketing skills with a successful track record of using data and analytics to improve conversion through the funnel by experimenting, then scaling 

• Outstanding communication and presentation skills

• Well-versed at collaborating, gaining consensus and aligning marketers and non-marketers around a creative and content vision

• Strong knowledge of SEO best practices and how to implement as part of marketing strategy

#LI- Hybrid – Oak Brook, IL

#LI-MD1

The pay range for this position is $159,500.00 - $257,000.00; base pay offered may vary depending on a number of factors including, but not limited to, the position offered, location, education, training, and/or experience. In addition to base pay, also offered is a comprehensive benefits package and 401k contribution (all benefits are subject to eligibility requirements).  This position is eligible for participation in a short-term incentive plan subject to the terms of the applicable plans and policies.

Chamberlain Group wants all of its employees to succeed and encourages people of all backgrounds to apply. We’re proud to be an Equal Opportunity Employer, and you’ll be considered for this role regardless of race, color, religion, sex, national origin, age, sexual orientation, ancestry; marital, disabled or veteran status. We’re committed to fostering an environment where people of all lived experiences feel welcome.  

Persons with disabilities who anticipate needing accommodations for any part of the application process may contact, in confidence [email protected].

NOTE: Staffing agencies, headhunters, recruiters, and/or placement agencies, please do not contact our hiring managers directly.