Director, Demand Generation – Paid Media

Bonterra exists to propel every doer of good to their peak impact. We measure that impact against our vision to increase the giving rate as a percentage of GDP from 2% to 3% by 2033. We know that this goal is lofty, but we are confident that the right technology and expertise will strengthen trust in the sector, allowing the social good industry to accelerate growth and reach peak impact. Bonterra's differentiated, end-to-end solutions collectively support a unique network of over 20,000 customers, including over 16,000 nonprofit organizations and over 50 percent of Fortune 100 companies. Learn more at bonterratech.com.

We are seeking an experienced Director of Paid Media to drive the strategy, team, forecast, and qualified lead generation to convert to meetings book across paid search, paid social and ABM strategies for Bonterra.

Position Overview

Reporting to the SVP of Demand Generation the Director of Paid Media will lead a team of functional experts to develop new strategies create demand through lead generation strategies centered on paid media and ABM execution.

The ideal candidate will be a seasoned leader with a proven track record of driving pipeline growth, motivating teams, managing agency outcomes, and employing extensive optimizations increase conversions of leads. They will understand industry benchmarking, strive to outperform those benchmarks, and be comfortable defining and reporting on paid campaign success metrics. This individual will also proactively partner with key stakeholders across GTM Programs, Web, SEO, and Brand to achieve monthly, quarterly, and annual performance results.

Responsibilities

• Develop, forecast, and benchmark the paid media lead acquisition strategy to achieve lead generation and conversion to meetings booked targets

• Maintain a data-first approach through continual tracking, KPI reporting, optimization, and experimentation (A/B testing protocols) to meet or exceed company goals within budget

• Lead, motivate, and mentor members of the paid media team to efficiently use the latest range of techniques

• Evaluate competitor, customer, and market condition data to drive optimal performance growth across paid media channels

• Use strong analytical skills to evaluate end-to-end prospect journey experience across multiple channels and customer touch points

• Manage a complex budget and deliver campaign plan recommendations that align to performance targets and/or support incremental investment strategies

• Develop and document processes, including defining SLAs, managing playbooks, and templatizing channel plans to create repeatable channel launches focused on hitting pipeline targets

• Manage agency relationship and hold them accountable to meeting their goals

• Partner with key stakeholders in continuing to build out and elevate the organization’s ABM program by establishing appropriate vendor relationships and internal collaboration points

Requirements

• 8-10+ years of paid media experience driving revenue impact in high-growth B2B/SaaS-based technology companies

• 7-8+ years of people management experience

• Prior roles or experience marketing to buyers at various levels in a recurring revenue model

• Core expertise in paid search, paid social and ABM

• Ability to lead and manage teams at both strategic and operational levels

• Core expertise in managing multiple budgets and optimizing spend across various programs and distribution channels

• Deep knowledge of marketing technology, paid media platforms, BI, and CRM systems to maximize efficiencies in campaigns

• Ability to make informed decisions with the best available data and navigate competing priorities to deliver results

• Previous experience with ABM platforms

• Proven track record of identifying, recruiting, and developing talent

• Previous non-profit, foundations, grant making, corporate giving, philanthropy, and/or public sector experience a plus

We will be accepting applications for this role until 2/25/2025

Our Culture:  At Bonterra, we’re innovating with a higher purpose: to increase giving to 3% of US GDP by 2033, creating $573 billion more in global impact every year. To achieve our vision, we cultivate an inclusive environment where diversity is embraced and every team member feels empowered to contribute. Innovation, curiosity, and a commitment to equity guide our work. We foster a culture of belonging, ensuring that every individual is valued, respected, and given the tools to succeed. Together, we are dedicated to making a positive impact in the world.

Our comprehensive and competitive benefits include:

• Generous Flexible Time Off (FTO) Policy

• Up to 15 paid company holidays including some commemorating social justice events and self-care

• Paid volunteer time

• Resources for savings and investments

• Paid parental leave

• Paid sick leave

• Health, vision, dental, and life insurance with additional access to health and wellness programs.

• Opportunities to learn, develop, network, and connect

Please note the benefits specified on this page are applicable to full-time employees based in the United States. For international employees, actual benefits may vary based on local standards and regulations and will be determined in accordance with regional considerations, including but not limited to applicable laws and industry norms.

We are committed to being an equal opportunity employer and evaluate qualified applicants without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, diversity of thought and any other characteristic protected by applicable law.