Director, Creator Community

Reposted 3 Days Ago
Be an Early Applicant
New York, NY
130K-170K Annually
Senior level
AdTech • Marketing Tech
The Role
The Director of Creator Community will develop and execute a community strategy to engage and connect over 70,000 creators, enhancing their experience with ShopMy. Responsibilities include creating engagement initiatives, monitoring their effectiveness, and collaborating with cross-functional teams to align community efforts with company objectives.
Summary Generated by Built In

Join ShopMy – Powering the Future of Digital Marketing

ShopMy is revolutionizing digital marketing by seamlessly connecting brands with top talent. From discovering rising creators and executing gifting campaigns to sharing commissionable codes and streamlining communication, we empower the world’s leading brands to build dynamic, high-impact creator programs. Today’s most influential creators use ShopMy to earn tens of millions in commissions from creating monetizable links, collaborate directly with brands and build digital storefronts with millions of products.

We’ve just closed an incredible $77m Series B funding round led by Bessemer, fueling our mission to redefine the creator economy. If you're passionate about delivering exceptional product solutions and shaping the future of digital marketing, we want to hear from you!

About the role…


The Director of Creator Community will be responsible for developing ShopMy’s approach to instilling a sense of community among our 70,000+ creators. This individual will sit within ShopMy’s Creator Experience business unit and will build a community strategy from the ground up, ensuring we successfully connect our creators in ways that align with their goals, enhancing their overall experience of ShopMy.

The role will involve creating both in-person and online spaces where creators can interact and learn from each other. The ideal candidate is a strategic thinker with a strong grasp of ShopMy's value to creators, knowing how, when, and where to engage our creators for maximum impact. Exceptional organizational and creative skills are essential to deliver a community strategy that inspires and further activates our creator base.


Roles and responsibilities…

  • Establish a new function, leading a comprehensive community strategy to engage creators, with a focus on driving activation,retention and advocacy in our creator base
  • Develop a deep understanding of ShopMy’s creator base and the spaces where they spend their time to ensure ShopMy’s communities are hosted in spaces where our creators ‘live’
  • Oversee the planning and execution of community-focused initiatives aimed at connecting creators in ways that meet their desire for connection (e.g. driving the ideation behind in-app collaborative features, creating virtual spaces for creators to connect off-platform e.g. in WhatsApp Communities, planning and hosting in-person meetups and events etc.)
  • Develop a strategy to actively gather insights from creators in our community spaces
  • Continuously monitor the effectiveness of community-focused initiatives, using data and feedback to refine strategies and improve engagement and participation rates
  • Collaborate closely with cross-functional teams, including Marketing, Product & Engineering, Creator Insights and Creator Relations & Support, to align community efforts with broader company objectives 
  • Establish and monitor key performance indicators that measure the effectiveness of Community initiatives, refining strategies in response to the data gathered


Our non-negotiables…

  • Proven experience (6+ years) in community management, developing both online and offline community initiatives, ideally within a high-growth technology or digital platform environment.
  • Demonstrated ability to think creatively, as well as the ability to transform ideas into reality, executing and effectively driving results 
  • Strong organizational skills with the ability to manage multiple projects simultaneously and prioritize effectively
  • Skilled in strategic planning, budget allocation, and budget management
  • A strategic thinker with a data-driven mindset, capable of leveraging insights to continuously improve community initiatives
  • Passion for the creator economy and a deep understanding of the challenges and opportunities faced by creators
  • Comfort using learning & enablement technology (Canva, Figma, Microsoft Suite, Google Docs, Loom, PopSQL)

In compliance with New York Pay Transparency Law, the salary range for this position is as shown. We note that salary information as a general guideline only, actual compensation may vary from posting based on the offer for this role, including the scope and responsibilities of the position, relevant work experience, key skills, education, training and business considerations. 

New York Pay Range

$130,000$170,000 USD

ShopMy offers a bundle of benefits on top of being a great place to work. 

Our teammates are provided benefits such as:

  • Medical & Dental Coverage at 70%
  • Equity in ShopMy
  • Flexible PTO
  • 14 weeks of parental leave
  • Reimbursements up to $200/month to spend on teammate outings
  • 401k program (3% automated contribution from ShopMy!)
  • ClassPass Membership
  • Company retreats
  • Opportunity to monetize your influence- all employees build out a ShopMy page!
  • Birthday PTO


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The Company
New York, New York
159 Employees
On-site Workplace
Year Founded: 2020

What We Do

ShopMy is a premium, all-in-one, creator-centric ecosystem connecting top brands and influential creators. Our comprehensive solution streamlines partnerships with effortless seeding, affiliate, and paid—driven by direct communication and transparent analytics. Premium brands discover and access a curated creator network, while creators grow businesses and monetize content genuinely. ShopMy's intuitive, transparent, data-driven tools foster an authentic creator economy where both sides achieve measurable success

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