Director, Consumer Sales

Who Boundless Is

We’re a team of immigrants and experts who have struggled with our own journeys through the complex, high-stakes U.S. immigration system. That is why we are building deeply customer-centric products and experiences to become the default trusted partner for all families and businesses. We are the largest player in the family immigration industry, and a high-growth challenger serving corporate clients. Across both consumer and business segments, we’ve aided over 100,000 individuals in their quest for U.S. residency. 

We're backed by influential venture investors around the country, including Foundry Group (led by Brad Feld), Trilogy Equity Partners, Pioneer Square Labs, Emerson Collective (Laurene Powell Jobs’ foundation), Two Sigma Ventures, and Jerry Yang. 

Today, we are a dynamic growth-stage technology company with 350+ employees across the U.S. and Philippines. We are growing both organically and through strategic acquisitions. We are well-capitalized and on a path to becoming the default brand and largest player in the entire industry, helping millions of lives.

About this Role

We are looking for a Director, Consumer Sales who will drive up our conversion rates through managing our Philippines-based sales team. Over the years, this team has been an important driver of our lead conversion strategy. We’ve found that most people embarking on their immigration journey are desperate to talk to someone who can help them sort through their priorities and goals so they can make progress on their application.

The team is made up of an Inbound Sales and Service team, who are responsible for handling all of our inbound queries from potential customers, as well as an Outbound Sales team, who are responsible for proactive outreach to leads.  Both teams help our leads determine the best visa/green card for themselves, ultimately driving them to become a Boundless customer. The role is all about how we deploy this team in the pre-pay customer journey to best meet the potential customer’s needs so that when they have decided which visa/green card is best for them, they’re choosing Boundless as the best provider to help them apply. 

The goal of our Director, Consumer Sales is to help us 1) have more conversations with our leads and 2) drive up our conversion rate from those conversations. 

About You 

You are an experienced growth leader who is familiar with sales and conversion strategies in B2C environments. You have ample leadership and management experience and you’ve led large customer facing teams in the past. You are familiar with the various growth channels needed to drive meaningful interactions with leads and how those channels strategically work together. You are excited to travel to the Philippines quarterly to stay in close contact with your leaders on the ground and collaborate with our other customer-facing operations in the Philippines. You are extremely data-savvy and have a strong instinct for what data matters most to drive outcomes. You are comfortable experimenting and taking big bets on growth. 

What You’ll Do

• Lead our Consumer Sales operation, managing managers and senior managers based in the Philippines
• Become deeply familiar with our customers and site visitors so you are intimately acquainted with their challenges and priorities 
• Improve our current sales operation and conversion funnel, finding opportunities to optimize and automate current processes and SOPs
• Strategize and experiment around big bets on new conversion channels and new models that can drive step-function change 
• Fly to the Philippines 3-4 times per year to stay in close contact with your leaders on the ground, shadow your teams work, and collaborate with leaders of other customer-facing teams in our Cebu office 
• Launch new offices and sales operations as we prioritize language-localization in the next 1-2 years 
• Work very closely with our marketing team, who are driving the traffic leads your team, to create a tight feedback loop around the personas and quality of our leads 
• Partner with the marketing team, who owns automated outreach campaigns, to build a conversion strategy together

About you

• 5+ years of experience in B2C inside sales/telemarketing specifically targeting U.S. customers.
• At least 3 + years of proven experience in managing remote sales teams focused on nurturing and converting marketing-driven leads. Strong ability to strategize and implement effective outreach using phone, email, SMS and other communication channels.
• Data-driven decision-maker who continuously refines strategies based on performance metrics.
• Highly organized, adaptable, and thrives in a high-growth, fast-paced environment.

Why work for Boundless? 

Boundless offers employees the unique opportunity to grow professionally as leaders in the online immigration industry while driving positive social change. Every employee is essential to achieving our core mission of empowering every family and every business to navigate the immigration system more confidently, rapidly and affordably.  

We are trailblazers in the online immigration space because we aren’t constrained by convention - we think without bounds. Boundless is a place for employees who aren’t afraid to continuously try new things. We value a spirit of inquiry and look for individuals who ask questions and challenge ideas to move us forward, to understand the why. We encourage our employees to focus on outcomes over output and to address complex challenges with simple solutions. Boundless is all about ownership, accountability, and flexibility in how we approach our individual company roles, and the industry as a whole. 

Visit careers.boundless.com to learn more about Boundless, including our perks and benefits!

Location

Seattle (hybrid role)

Compensation

Compensation for this role includes both cash and equity. The starting compensation for this position is typically $190K-245K OTE. Total compensation offered for this role will be dependent on the candidate's experience, qualifications, skills and abilities as demonstrated in the interview and hiring process. Additionally, Boundless offers its U.S. full-time employees benefits. 

Application instructions: please submit your resume and a response to this brief: 

In 1 page or less, please describe a significant professional mistake or failure you’ve made, how you addressed the situation, and what you learned from the experience. We’re not looking for perfection—we’re looking for authenticity and thoughtfulness.