Director, Consumer Marketing

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Director, Consumer Marketing

Overview
• The LAC Digital Marketing Platform Team:
- develops regional strategies, plans, best practices and dashboards with the support of Global Teams to guide the LAC markets in driving consumer and partner preference via digital platforms
- manages regional digital platforms to drive effectiveness of results and investment efficiencies
• The purpose of the Regional Digital Marketing PlatformHead is to:
- lead LAC regional digital marketing platform management and strategies to drive consumer preference
- manage LAC media, digital and social media agencies and scopes of work
- develop and social and digital marketing strategies and tracking metrics
- Have you led digital marketing and platform management/development for a major country or region?
- Do you have experience integrating new digital platforms into marketing plans to drive results?
- Can you led a team of diverse team members and agencies to launch a major initiative?
Role
• Identify and integrate major global, regional and local digital marketing strategies and platforms.
• Develop digital marketing strategies and plans with related results metrics.
• Lead regional digital marketing platform development, management and migrations.
• Develop tracking dashboards to measure results and adjust media and digital investment strategies.
• Enable and drive regional digital CRM integrating proprietary and social media platforms.
All About You
• You have been a senior digital marketing platform marketing executive.
• Experienced managing digital agencies, website and app developers, scopes of work, budget, plans.
• Management of diverse teams across markets or regions.
• Managed two or more direct reports and several indirect reports dispersed geographically.
• Digital CRM experience with proprietary and social media platforms.
• Fluency in Spanish and English and Portuguese a plus.
Other key desirable or additional capabilities:
• Digital CRM experience with proprietary and social media platforms.
• Proven driver of business results including: enrollments, acquisition, usage.
• Creative development of major social and digital initiatives.
• Working knowledge or proficiency in Portuguese.

Mastercard is an inclusive equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact [email protected] and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;

• Ensure the confidentiality and integrity of the information being accessed;

• Report any suspected information security violation or breach, and

• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

In line with Mastercard’s total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary based on location, experience and other qualifications for the role and may be eligible for an annual bonus or commissions depending on the role. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance), flexible spending account and health savings account, paid leaves (including 16 weeks new parent leave, up to 20 paid days bereavement leave), 10 annual paid sick days, 10 or more annual paid vacation days based on level, 5 personal days, 10 annual paid U.S. observed holidays, 401k with a best-in-class company match, deferred compensation for eligible roles, fitness reimbursement or on-site fitness facilities, eligibility for tuition reimbursement, gender-inclusive benefits and many more.

Pay Ranges

Miami, Florida: $135,000 - $216,000 USD