About Chewy:
At Chewy, we’re dedicated to building a loyal community of pet parents through our commitment to delivering best-in-class pet products, unmatched customer service, and a personalized experience. We’re looking for passionate, data-driven individuals who thrive on innovation and are eager to shape the future of e-commerce for pet lovers everywhere.
Job Overview:
Chewy is seeking a visionary and results-oriented Associate Director of Performance Marketing (PM) Strategy with expertise in automation, AI integration, and project management to join our team. This role is integral to our performance marketing strategy, driving initiatives that enhance customer engagement, optimize campaigns, and elevate the overall pet parent experience.
In this role, you’ll collaborate with cross-functional teams, including analytics, data science, product, and performance marketing, to envision AI-driven solutions and automation in our marketing workflows. You’ll own working with our marketing science and operations (MSO) teams to develop the roadmap for integrating advanced tools that boost efficiency, personalization, and ROI across digital channels, advancing Chewy’s efforts to automate bidding, campaign and content creation, ensuring Chewy remains a leader in data-driven customer engagement.
Key Responsibilities:
- Strategic Planning and Execution
- Work with MSO to design and implement cutting-edge marketing strategies that leverage automation and AI for enhanced targeting, personalization, and performance.
- Collaborate with senior leadership, channel leads and cross-functional teams to align marketing goals with Chewy’s broader business objectives, driving increased customer acquisition, retention, and lifetime value.
- Analyze market trends and emerging technologies in AI and automation to identify opportunities that can be adopted to enhance Chewy’s marketing capabilities.
- Automation and AI Integration
- Spearhead the joint development with MSO of AI technologies, machine learning models, and marketing automation tools across performance marketing channels.
- Help develop automated customer journeys and dynamic content personalization strategies for performance marketing to deliver relevant and timely experiences, increasing engagement and conversion rates.
- Evaluate, test, and optimize new automation and AI solutions to continually improve campaign performance and marketing operations.
- Project Management
- Spearhead the management of performance marketing’s 2025 key initiatives.
- Work with channel leads to translate 2025 roadmaps into clear sprints, outcomes and measurement dashboards.
- Lead WBR, MBR, QBR and annual planning processes for the performance marketing team.
- Oversee for the PM team working with the MSO team on multiple marketing automation projects, from conception to launch, ensuring alignment with timelines, budgets and resources.
- Partner with channel leads, analytics and product teams to ensure smooth implementation, data accuracy, and performance tracking for AI and automation projects.
- Use project management tools to maintain clear communication, manage risks, and ensure timely delivery of initiatives.
- Stakeholder Collaboration
- Work closely with performance marketing, analytics, product, integrated marketing and creative teams to ensure alignment and maximum impact of automation and AI initiatives.
- Serve as the subject matter expert for the performance marketing team on automation and AI.
Qualifications:
- Bachelor’s degree in Marketing, Business, Data Science, or a related field (MBA preferred).
- 7+ years of experience in marketing, with a focus on marketing automation, AI, or data-driven strategies.
- Proven experience implementing automation and AI solutions within digital marketing, CRM, or e-commerce environments.
- Strong project management skills, with experience using tools like Asana, Trello, or Monday.com.
- Proficiency with automation and analytics platforms
- Deep understanding of performance marketing channels, including paid search, display, email, organic search and social media.
- Analytical mindset with a strong ability to interpret data, create insights, and drive actionable recommendations.
- Excellent communication and presentation skills, with a collaborative approach to team and stakeholder engagement.
- Passion for pets and commitment to Chewy’s mission to become the most trusted and convenient destination for pet parents.
Why Join Us:
At Chewy, you’ll have the chance to shape the future of e-commerce marketing in a dynamic, pet-centered environment. We’re a team that values innovation, creativity, and customer-first thinking. If you’re excited to lead impactful marketing strategies that leverage the latest in automation and AI, we’d love to hear from you!
Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact [email protected].
If you have a question regarding your application, please contact [email protected].
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What the Team is Saying
What We Do
We view pets and pet parents as family and are obsessed with meeting their needs and exceeding customer expectations through every interaction. Behind the scenes, our talented teams are made up of innovators, delighters, big-thinkers and of course, passionate pet people—creating a place where you'll be empowered to build, grow and unleash your fullest potential.
We don’t just stand by our company mission—we’re obsessed with it. We seek to be the most trusted and convenient destination for pet parents and partners, everywhere. And we’re constantly finding new ways to do just that.
At Chewy, we understand pet parenthood is full of joyful highs and anxious lows. That’s why we’re here, standing alongside pet parents, providing everything their pets need for a happy, healthy life. We’re a leading online source for pet products, supplies, and prescriptions. We offer a broad selection of high-quality products and services at competitive prices with an exceptional level of customer care and a personal touch.
Since launching in 2011, we’ve combined the personalized service of your neighborhood pet store with the convenience and speed of e-commerce. We pride ourselves on being the only brand available 24/7/365 to support pet parents throughout their journey.
We have a rich history of being recognized for our deep care and personalization while going above and beyond for our customers and their pets.
We view pets and their people as more than just customers and look forward to meeting their needs and exceeding expectations through every interaction. With Chewy, no one pet-parents alone.
Our culture is for those who thrive on delivering results and becoming your best—no matter your role or location. At Chewy, our Operating Principles serve as a common language, or framework, that connects two of Chewy's most valuable elements—our people and our culture. The Operating Principles guide our character, capabilities, imagination, and methods for execution in support of our company's mission.
Why Work With Us
We're proud to be one of the fastest growing e-commerce companies of all time.
With growth comes the exciting opportunity to be a part of a world-class organization of engineering, product, and design team members, responsible for driving our latest innovations and designing "out-of-the Chewy box" experiences.
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Hybrid Workspace
Employees engage in a combination of remote and on-site work.
