Director of Channel Marketing

Comfort starts with our 10,000+ team members across the globe, who are transforming the power of comfort every day. Our employees have the power to change lives, in our homes, work and communities. We foster an inclusive environment while honoring a legacy built on family, where everyone can be themselves.
 
If you are ready to join an industry leading organization where our people are the most important asset, and innovation propels us into the future, you’re ready to take your seat at La-Z-Boy Incorporated. 
 
WE BELIEVE IN THE TRANSFORMATIONAL POWER OF COMFORT

This position will work within La-Z-Boy and across strategic channel partners to define marketing strategies that deliver on brand and financial objectives and compliment growth strategies across La-Z-Boy Furniture Galleries network, Comfort Studios and alternative or other priority distribution channels. As the leader of the Channel Marketing team, there is responsibility for the delivery and execution of channel-specific marketing plans. This role is a key enabler of Century Vision strategies – Brand Comfort Strategy, Furniture Galleries Expansion and Channel Strategy. This role will contribute to overall La-Z-Boy brand marketing strategies and road map.

Job Description:

KEY RESPONSIBILITIES (other duties as assigned):

• Partner with the La-Z-Boy Retail and Residential sales leadership teams to ensure marketing initiatives are in alignment with overall business plans and financial goals. Serve as the marketing lead for all channel internal and external teams.
• Lead marketing strategy, annual integrated marketing planning and oversee execution for all priority selling channels including the Furniture Galleries network, Comfort Studios and alternatives channels, in alignment with the company’s overall channel strategy.
• Lead the team in the ongoing delivery of marketing plans, arming field teams and partners with playbooks, tools and information for easy and impactful execution.
• Collaborate and contribute to overall La-Z-Boy marketing strategies and national plans. Ensure connection of channel strategies to national strategies.
• Define go-to-market and investment strategy and oversee planning and execution for local marketing efforts to drive value for corporately owned Furniture Galleries across DMAs. Build complimentary playbooks and tools for dealer Furniture Galleries for aligned experience.
• Manage and develop marketing operations capabilities and partner ecosystem to fuel marketing impact across all channels including, but not limited to, marketing communications, financing programs, fulfillment system, marketing customization tools, customer review management and invoice processing.

SCOPE & IMPACT: 

Lead a team that develops marketing programs that indirectly impact over $1 billion in sales across the La-Z-Boy Furniture Galleries network of 330+ stores, 2900 retail locations and alternative channels. Includes management all marketing strategies and initiatives that directly support and impact the overall success of the company-owned La-Z-Boy Furniture Galleries network of stores that produce over $800 million in annual revenue.

MINIMUM REQUIREMENTS:  

• Bachelor’s Degree in Marketing, Business, or related field with 10+ years relevant experience including 5+ years of supervisory/leadership experience, or equivalent.
• Travel Required: up to 20%

PREFERRED REQUIREMENTS: 

• Highly collaborative and capable of influencing others
• Strong business acumen and analytical capability to drive insights that help deliver on financial objectives
• Enthusiastic, effective communicator who is self-motivated and motivates others
• Exceptionally organized and a proven leader capable of prioritizing and handling multiple projects in a fast-paced environment

SUPERVISORY RESPONSIBILITIES:  up to 5 direct/indirect reports

PHYSICAL DEMANDS/WORK ENVIRONMENT:Office environment/no specific or unusual physical or environmental demands..

OUR PURPOSE:

We are La-Z-Boy Incorporated. Get comfortable with taking your work personally. Get comfortable with uncompromising quality.  Get comfortable with caring about your colleagues and the consumers we serve. When people are comfortable, they are free to be themselves; to be fearless. When people are comfortable, they put others at ease and are more welcoming to different people and perspectives.  When people are comfortable, they collaborate in meaningful ways. Being comfortable brings out the best in us.

We believe in the transformational power of comfort

OUR VALUES:

Courage – We aren’t afraid to try something new

• We are results oriented and can-do hard things.
• We do what is right.
• We challenge the status quo.

Curiosity – We are relentless in our mission to understand our business and consumers

• We ask questions and explore every opportunity.
• We embrace change.
• We test and learn.

Compassion – We honor our almost 100-year legacy that was built on family

• We lead with empathy in support of each other, our consumers and our communities.
• We foster an inclusive environment.
• We believe in positive intent. 

OTHER DUTIES:  Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the incumbent for this job.  Duties, responsibilities and activities may change at any time with or without notice.

Weekly Hours:

40

Work Shift:

At La-Z-Boy Incorporated, we're an equal opportunity employer. We understand that our employees’ diverse backgrounds, experiences, perspectives, and viewpoints add value to our ability to create and deliver the best possible service, quality products, and is of upmost importance as we work together to build comfort. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.We are committed to fostering an environment in which all employees feel valued, included, and empowered to do their best work and bring great ideas to the table. If you are a qualified individual that may need a change or adjustment to the application/interviewing/hiring process as a result of your disability, you may request a reasonable accommodations by emailing our recruiting team at [email protected] or by calling 734-242-1444.