Director, Brand Strategy and Operations

We are seeking an experienced and dynamic Senior Manager, Brand Strategy and Operations to lead brand initiatives and operational strategies for a fast-growing consumer packaged goods (CPG) company in the health wearable sector. This role offers an exciting opportunity to drive brand development, operational excellence, and strategic growth in a cutting-edge industry.

Key Responsibilities

• Brand Strategy Development: Craft and execute innovative brand strategies that align with company objectives and resonate with target consumers.
• Operational Leadership: Oversee cross-functional teams to ensure seamless execution of brand initiatives, product launches, and marketing campaigns.
• Market Analysis: Conduct market research and consumer insights to identify trends, optimize positioning, and drive competitive advantage.
• Project Management: Manage end-to-end project timelines, budgets, and deliverables for brand campaigns and operational initiatives.
• Stakeholder Collaboration: Collaborate with internal stakeholders, including product, marketing, and sales teams, to ensure alignment and success.
• Performance Metrics: Develop and monitor KPIs to measure campaign success and operational efficiency, leveraging data for continuous improvement.

Qualifications

• Bachelor’s degree in marketing, Business, or related field (MBA preferred).
• 6+ years of experience in brand strategy, operations, or related roles, ideally within the CPG or health technology industries.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent project management skills with a track record of managing complex, multi-stakeholder initiatives.
• Exceptional communication and interpersonal skills to engage with internal teams and external partners.
• Passion for health and wellness, with a strong understanding of the wearable technology market.

Nice-to-Have Qualifications

• Interest in CPG Industry: A demonstrated enthusiasm for consumer packaged goods, with an understanding of how branding and operations drive success in this space.
• Passion for Health and Impact: A genuine interest in health, wellness, and wearable technology, combined with a desire to make a meaningful impact on consumer lifestyles.
• Work Environment Flexibility: Comfortable working in a hybrid model, with a commitment to being office-based three days a week, fostering collaboration and team synergy.

What We Offer

• Additional benefits include performance bonuses, health insurance, and professional development opportunities.
• Opportunity to work in a high-growth, innovative environment.
• Leadership role with significant impact on brand and operational success.
• Flexible and supportive company culture.
• Salary Range: $125,000 - $175,000, commensurate with experience and qualifications.