Director, Brand Management

Company Introduction

We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did we ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we’re collectively disrupting the multi-billion-dollar e-commerce industry from the ground up. We are one of the fastest-growing e-commerce companies that established an unparalleled reputation for being a dominant and reliable force in South Korean commerce.

We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurial surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day. 

Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.

Role Overview

As our Brand Management Leader, you will play a pivotal part in Coupang’s Retail (Rocket delivery) business. With sound judgement in Retail business, you will analyze complex problems and phenomena to identify root causes and solutions, and serve as a great leader, exceptional communicator, and negotiator.

In the key areas of Retail business including Brand Management, Business Planning (Program Management), and Selection Planning, you will build strategic relationships with our retail partners and set conditions for negotiations that can improve our revenue and profit, driving growth and profit of our Retail business as well as world-class customer experience. Our mission is to create a world where people ask, “how did we ever live without Coupang?”.

What you will do

• As a leader, provide a strategic vision for the business you run, and build and develop strategic relationships with internal/external key partners based on thorough understanding of their interests.
• With leadership rooted in strong negotiation capabilities and outstanding judgement, break down complex problems into simpler components and analyze them to conduct seamless and successful cooperation and negotiations with executives and high-level stakeholders of external retail companies.
• Show keen interest and excellent capabilities in terms of leadership, business analysis and decision making, negotiation, and operation. Set up standards for the metrics required for business operation, with an aim to deliver a world-class shopping experience. Provide and implement guidelines necessary for the overall business process ranging from sales, marketing, inventory, and P&L management.
• Achieve improvements through a systematic approach and utilize new opportunities without hesitation to drive business growth and enhance customer satisfaction.
• Hire the best talents and nurture them into future leaders who can develop, launch and run new businesses.

Basic Qualifications

• Bachelor’s degree or higher and at least 15 years of experience in the field of business
• Ability to provide “hands-on” leadership to solve problems based on experiences with playing a managerial role and successfully handling end-to-end aspects of a business, including P&L
• Experience in establishing long-lasting relationships with top-notch global/local brands in the retail and eCommerce market and leading successful negotiations with them
• Ability to influence the organization with strong and verifiable analytical skills
• Experience in managing/building a team and hiring team members including your subordinate employees

Preferred Qualifications

• Experience in taking on challenges and acting decisively to innovate existing practices in order to maximize customer satisfaction, which is our top priority
• Interest in technologies and experience in driving an initiative to simplify tasks and bring about changes through systematization
• Strong communication skills/experiences that help preparing persuasive and clear documents and providing ideas in a passionate and convincing manner
• Experience in conducting an excellent negotiation with a high-level representative of a domestic/global company
• Ability to act rapidly and courageously without fear of failure
• Fluency in both English and Korean preferred, but not required.

Recruitment Process and Others

Recruitment Process  

• Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer  
• The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.  
• Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.  

Details to Consider  

• This job posting may be closed prior to the stated end date for application if all openings are filled.  
• Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.  
• Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.
• Job titles and responsibilities may be subject to change depending on the candidate's overall experience, etc. This will be communicated to the candidate at the appropriate time before the offer. 
• Hiring may be restricted in case the legal qualifications required for hiring and work performance is not met.  
• This is a full-time regular position and includes 12 weeks of probation period; provided, however, the probationary period may be either skipped, shortened or extended if necessary for business purposes. 

Privacy Notice  

• Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice is located below.  https://privacy.coupang.com/en/land/jobs/  

Document Return Policy 

1. This notification is given pursuant to Article 11 (6) of the Fair Hiring Procedure Act.  
2. A job applicant, who has applied but not been finally selected for a position at Coupang (the “Company”), may request the Company to return his/her hiring documents submitted pursuant to the Fair Hiring Procedure Act. However, this will not apply where the hiring documents were submitted via the website of the Company or e-mail, or where the job applicant submitted those documents voluntarily without a request from the Company. In addition, if the hiring documents were destroyed due to a natural disaster or any other reasons not attributable to the Company, such documents will be deemed to have been returned to the job applicant.  
3. A job applicant who wishes to request the return of his/her hiring documents pursuant to the main sentence of paragraph 2 above should fill out a “Request for Return of Hiring Documents” [Annex Form No. 3 in the Enforcement Rule of the Fair Hiring Procedure Act] and submit It by email ([email protected]). In such case, within fourteen (14) days from the date of identifying the receipt of the request, the Company will send the hiring documents to the job applicant’s designated address via registered mail. Please be informed that the job applicant is required to pay the postage on the registered mail.  
4. In preparation for a job applicant’s request for the return of hiring documents pursuant to the main sentence of paragraph 2 above, the Company shall retain the original hiring documents submitted by the job applicant for 180 days from the completion of the recruiting process. If no request is made until the end of this period, all his/her hiring documents will be destroyed immediately in accordance with the Personal Information Protection Act.  
5. The above paragraphs 1 - 4 shall only apply when the labor-related laws of Korea govern the application. They are otherwise not applicable.