Job Overview
Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door. Powered by an outstanding end-to-end e-commerce and logistics network and a fanatical culture of customer centricity, Coupang has broken tradeoffs around speed, selection and price. Today, we provide exceedingly fast shipping speeds on millions of items including fresh groceries, delivered within hours nationwide, 365 days a year. We are doing this for millions of consumers in Korea. Korea is home to one of the largest and fastest growing e-commerce opportunities anywhere in the world.
The Director of Brand Experience will be responsible for leading the development and implementation of our brand strategy and ensuring a cohesive and consistent brand experience across all brand touchpoints. From enforcing and evolving our master brand guidelines to creating packaging for our private label brands, to creating eco-friendly bags for fresh, the Director of Brand Experience needs to set up and execute on OKRs and foundational processes that significantly influence customer perception, experience and loyalty in and outside the Coupang Shopping app. The Director of Brand Experience will be an inspirational leader who can drive strategic vision at the company level while also being hands-on to uplevel the visual standard and quality of the overall brand and design system. The Director of Brand Experience will be responsible for leading a team of junior to senior designers who will produce brand guidelines, visual assets and visual deliverables across online and offline touch points.
Key Responsibilities
- Design experiences related to services, company, corporate culture
- Lead the creation and maintenance of a comprehensive brand and design system that includes UI components, patterns, and guidelines
- Discover and design on/offline touch points for branding, marketing and promotions
- Produce, distribute and manage visual brand assets and guides
- Coordinate and expertly present to various teams across Marketing, UX, Product Legal, and Executive Leadership teams
- Establish brand operation and design system strategies
- Make data-driven, wise decisions that are relatable and logical
- Inspire and mentor a team of designers, providing guidance and feedback to ensure high-quality design output that adheres to our brand standards
- Ability to adapt to changing priorities and work in a fast-paced, dynamic environment
- High level of attention to detail and a commitment to maintaining design consistency and quality
Minimum Requirement
- Bachelor's degree in Graphic Design, Interaction Design, Industrial Design, HCI, Computer Science, Psychology, Ethnography or equivalent practical experience.
- Outstanding portfolio demonstrating experience implementing typography, graphic design, on/offline brand touchpoints
- Strong understanding of UI/UX principles, visual design, and interaction design
- 10+ years of experience delivering high quality designs
- Understanding of product design and experience producing deliverables through art directing
- Experience serving as a manager (leading projects, managing teams and mentoring junior / senior designers
- Experience leading various stakeholders and operating and managing complex projects
- Experience establishing and running overall strategies for a project
- Ability to communicate about deliverables based on clear grounds and logic
- Proficient at using design tools such as Figma, Photoshop, Illustrator, Indesign, Sketch, etc.
- Excellent written and verbal communication skills, either in English or Korean
Traits and Competencies
- Able to operate independently to manage projects in a fast-paced environment and remain focused amidst frequently changing requirements.
- Able to pitch and hold in depth discussions with the C-level stakeholders.
What We Do
We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did we ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we’re collectively disrupting the multi-billion-dollar e-commerce industry from the ground up. We are one of the fastest-growing e-commerce companies that established an unparalleled reputation for being a dominant and reliable force in South Korean commerce.
We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurial, surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day.
Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.
Why Work With Us
We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact.
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