Director, Brand Creative

Who we are: 

Want to make an impact? Join our pack and come work (and play!) with us.

We believe everyone deserves the unconditional love of a pet—and at Rover, our mission is to make it easier to experience that love. Founded in 2011, the Rover app and website connect dog and cat parents with loving pet sitters and dog walkers in neighborhoods across the US, Canada, and Europe. We empower our community of trusted pet sitters and dog walkers to run their own pet care businesses on Rover with the tools and security of a global company to back them.

Headquartered in Seattle, Washington, we work closely with our teams in Barcelona, San Antonio, Spokane, and remote locations. We’ve got a reputation for being a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington’s Best Workplaces in the Puget Sound Business Journal. We're an agile, fast-growing company, and our leadership comes from some of the world's most respected tech companies. 

At Rover, our furry coworkers are just as important as our human ones—and we wouldn’t have it any other way. Along with making the joys of pet parenthood more accessible, we’re committed to fostering a diverse, inclusive, and welcoming community of pet people—and that starts with our employees.

Rover is seeking a Creative Director, Brand to lead and transform our brand storytelling through exceptional creativity and strategic insight. This role requires a dynamic leader who can craft compelling cross-platform marketing narratives that resonate with customers while driving measurable business results.

The ideal candidate will bring a unique blend of creative excellence and strategic thinking, capable of leading a talented team of writers, designers, and content creators across multiple marketing channels. This professional will be a collaborative partner who can work in a highly cross-functional manner with UX, product marketing, lifecycle marketing, performance marketing, PR and International marketing to elevate Rover’s global presence.

This role reports to the Senior Director, Brand Marketing and will be a critical partner for driving exponential growth for Rover.

Responsibilities

• Lead and inspire a high-performing creative team of copywriters, designers, and content experts, fostering a culture of innovation, collaboration, and continuous growth
• Serve as Brand steward of the brand expression that defines Rover's visual and verbal identity across all marketing channels, ensuring consistent and compelling storytelling
• Partner closely with cross-functional teams including UX, product marketing, lifecycle marketing, performance marketing, and PR to create integrated, impactful brand experiences that are customer-centric and brand accretive
• Manage and direct external agency relationships, ensuring creative work meets brand standards, business objectives, and maintains high-quality strategic and creative outputs
• Establish and track key performance metrics for brand marketing creative efforts, using data-driven insights to continuously refine and optimize creative strategies
• Drive the global brand narrative for Rover, adapting creative approaches to resonate with diverse markets while maintaining a cohesive brand identity
• Oversee the development of multi-channel marketing content, including digital, social, video, print, and emerging media platforms
• Collaborate with senior leadership to align creative strategies with overall business goals and contribute to long-term company growth initiatives
• Champion a customer-first approach in all creative work, ensuring that marketing content authentically reflects Rover's brand promise and connects emotionally with target audiences

Required Skills:

• Demonstrated track record of leading high-performing creative teams through strategic vision and inspirational leadership, with at least 15 years of progressive marketing and creative leadership experience
• Exceptional portfolio showcasing innovative brand storytelling across multiple channels, with proven ability to create memorable, emotionally resonant marketing campaigns
• Deep expertise in translating complex business strategies into compelling creative narratives that drive measurable customer engagement and business results
• Advanced proficiency in brand development, with the ability to craft and maintain a consistent, differentiated brand voice across diverse marketing platforms
• Strong data literacy and analytical skills, capable of using performance metrics to inform and evolve creative strategies
• Extensive experience managing and collaborating with cross-functional teams, including product, UX, marketing, and executive leadership
• Proven ability to develop and nurture creative talent, with a coaching and mentorship approach that elevates team performance
• Technical versatility across digital marketing channels, including social media, web, mobile, video, and emerging digital platforms
• Outstanding communication skills, with the ability to articulate creative concepts to both creative teams and non-creative stakeholders
• Strategic agency management experience, including selecting, directing, and optimizing relationships with external creative partners
• Expert-level understanding of brand positioning, market segmentation, and customer experience design
• Demonstrated success in developing global marketing strategies that can be localized for different markets and audiences
• Advanced creative problem-solving skills, with the ability to quickly adapt to changing market conditions and business priorities
• Comprehensive knowledge of current marketing technologies, design tools, and creative production workflows
• Entrepreneurial mindset with a track record of driving innovation and introducing breakthrough creative approaches in complex, fast-moving business environments

Benefits of Working at Rover.com

• Competitive compensation
• 401k
• Long-term incentive plan with a performance-based cash payout
• Flexible PTO
• Competitive benefits package, including medical, dental, and vision insurance
• Commuter benefits
• Bring your dog to work (and unlimited puppy time)
• Doggy benefits, including $1000 toward adopting your first dog
• Stocked fridges, coffee, soda, and lots of treats (for humans and dogs) and free catered lunches semi-monthly 
• Regular team activities performed in-person and virtually

Compensation:

• In the greater Seattle area the first-year salary range is $158,513 - $210,822 with a 15% bonus. Additionally, Rover offers a long-term incentive plan with a company performance-based cash payout and benefits to full-time employees.
• The cash compensation offered for this role will be dependent on the candidate's experience, qualifications, skills and abilities as demonstrated in the interview and hiring process.

Rover is an equal opportunity employer committed to promoting a diverse, inclusive and inventive environment with the best employees. We’re driven by seeing our people succeed and grow, and we work to ensure everyone contributes to their fullest potential. We consider all qualified applicants without regard to age, race, color, ancestry, national origin, religion, disability, protected veteran status, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable laws, regulations and ordinances.

We are committed to work with you to look for reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.