B2B Marketing Lead

About Clasp

Clasp is a venture-backed, mission-driven startup transforming access to education and career pathways. We are revolutionizing the way employers attract and retain critical talent, while simultaneously tackling the student debt crisis. (Yep, we think BIG.) Our innovative platform meaningfully connects employers, educational institutions, and diverse talent to drive mutual benefit—using accessible education financing as the thread. We like to think of ourselves as more than a fintech; we’re a catalyst for economic mobility. 

A Forbes Fintech 50 company, portfolio company of SHRM (Society of Human Resource Management — the largest HR organization out there!) and recipient of “Startup of the Year” by StartUp Boston, Clasp is driven by our commitment to social impact and innovation. We are reshaping the future of the workforce one opportunity at a time. Join us on our journey to give power to learners and unlock fulfilling careers that drive positive change in their communities and beyond.

The Role

As the B2B Growth Marketing lead, you will play a pivotal role in driving demand, engagement, and brand positioning for Clasp’s innovative solutions in healthcare talent acquisition and retention. In this role, your primary KPI will be the number of qualified sales leads you create for the company. You will leverage content, email, social media, advertising, events, PR and other tools to engage qualified prospects in the buying process.

This position requires a strategic thinker who is deeply curious about our customers’ challenges and thrives in a fast-paced, mission-driven environment. You’ll report to the Director of Marketing and work cross-functionally with sales, product, and leadership teams to build and execute impactful campaigns that drive leads, pipeline growth, and thought leadership.

This is a hybrid role based in Boston, MA, with the expectation that you will be in office every Tuesday and Thursday.

What You'll Do

• Be the Customer SME: Deeply understand the needs, pain points, and priorities of healthcare leaders, HR professionals, and talent acquisition specialists.
• Leverage customer insights to inform messaging and campaigns that resonate with decision-makers
• Develop and Execute Growth Strategies: Own the entire lifecycle of Clasp’s growth marketing efforts, from strategy to execution, focusing on scalable tactics to drive engagement and pipeline growth.
• Oversee the creation of targeted campaigns for list segmentation, ensuring content is delivered to the right audience at the right time.
• Content and Thought Leadership: Create compelling, data-driven content, including white papers, webinars, case studies, blogs, and more, to position Clasp as a thought leader in healthcare talent acquisition.
• Collaborate with internal subject matter experts and external advisors to elevate the quality and relevance of marketing content.
• Optimize Events & Campaigns: Manage end-to-end event strategy for conferences, webinars, and sales dinners, ensuring alignment with Clasp’s growth goals.
• Build out ABM (Account-Based Marketing) strategies to engage high-priority accounts with tailored campaigns.
• Drive Digital Presence: Manage Clasp’s LinkedIn presence, amplifying engagement and awareness with a focus on enterprise audiences.
• Collaborate with product and sales teams to update and optimize web content to drive inbound inquiries
• Measure, Iterate, and Scale: Track campaign performance, analyze data, and refine tactics to improve ROI.
• Develop scalable workflows to ensure seamless execution of multi-channel campaigns.
• Collaborate Across Teams: Partner with sales to deliver targeted enablement materials and ensure alignment with buyer personas and sales priorities.
• Serve as the go-to resource for integrating marketing efforts across teams, ensuring cohesion and shared goals

What You'll Need

• 5+ years of experience in B2B marketing, with a focus on growth strategies, demand generation, or content marketing.
• Proven track record of managing multi-channel campaigns, including events, webinars, email, social media, and digital marketing.
• Expertise in content creation and thought leadership tailored to enterprise audiences, preferably in healthcare, HR tech, or SaaS.
• Strong analytical skills, with the ability to measure performance and use data to inform decisions.
• Excellent project management and cross-functional collaboration skills.
• A passion for understanding and solving customer challenges, creating content and campaigns that reflect their priorities.
• Experience with HubSpot and other marketing automation tools
• A flexible and entrepreneurial mindset with a focus on impact and scalability.

What We Give In Return

• Competitive cash and equity compensation 
• Health benefits (health, dental, & vision), 401k
• Commuter benefits
• Flexible PTO policy
• Opportunities to grow and perform in a fast-paced environment alongside a stellar team.

If you are a highly driven individual with a passion for marketing, and you thrive in a dynamic and fast-paced environment, we want to hear from you! Join us in revolutionizing the workforce solution industry and making a meaningful impact on businesses worldwide. Apply now to be a part of our growing team!

We are committed to creating a diverse and inclusive workplace where all employees feel valued, respected, and empowered to contribute their unique perspectives and talents. Clasp is an equal opportunity employer and prohibits discrimination and harassment of any kind. We embrace diversity and are dedicated to providing equal employment opportunities to all individuals regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.