Director, Advertising Sales

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Job Summary:
The Director, Advertising Sales at BulletinHealthcare will be responsible for driving the growth and revenue within the Healthcare Professional (HCP) pharmaceutical advertising sector. This role requires a strategic, dynamic, results-driven individual who possesses a deep understanding of the pharmaceutical industry, healthcare professionals' advertising needs, and digital marketing strategies. The Director of Advertising Sales will develop and execute sales strategies, manage key client relationships, and work with a sales team to ensure the success of the company's advertising initiatives targeting HCPs. The Director of Advertising Sales will require strong existing relationships at key accounts where the organization expects to see significant growth.

Key Responsibilities:
1. Sales Strategy & Execution:
Develop and implement comprehensive sales strategies aimed at growing the HCP pharma advertising business within their assigned territory.
Drive revenue growth by leading new business development through pharma agency relationships and direct brands, cultivating existing client relationships, and maximizing sales opportunities.
Monitor industry trends, competitive landscape, and emerging technologies to adjust strategies accordingly.
2. Client Relationship Management:
Build and maintain strong, long-lasting relationships with key stakeholders within pharmaceutical companies, agencies, and HCPs.
Collaborate with clients to understand their advertising goals and deliver impactful solutions that enhance their HCP engagement and brand objectives.
Act as a trusted advisor to clients, ensuring that their needs are being met through proactive and effective communication.
3. Sales Forecasting & Reporting:
Develop accurate sales forecasts and manage the sales pipeline to ensure consistent growth.
Prepare and present regular reports on sales performance, revenue forecasts, and key metrics to senior management of BulletinHealthcare and Cision.
Analyze sales data to identify trends and opportunities for improvement.
4. Collaboration with Cross-Functional Teams:
o Partner with marketing, analytics, and partnership teams to ensure alignment on sales strategies and client deliverables.
o Work closely with the operations and analytics teams to ensure seamless execution of campaigns and reporting.
o Contribute insights and feedback from clients to improve the overall service offerings.
5. Compliance & Industry Knowledge:
o Ensure all advertising solutions and campaigns adhere to regulatory standards, industry guidelines, and ethical practices specific to pharmaceutical advertising.
o Stay current with industry trends, regulations (e.g., FDA, HIPAA), and digital innovations that impact pharma advertising and HCP engagement.
Qualifications:
• Education: Bachelor’s degree in business, Marketing, Communications, or a related field.
• Experience:
o At least 8-10 years of experience in sales or business development, with a focus on HCP focused advertising.
o Proven track record of successfully managing and growing revenue in HCP advertising and/or pharmaceutical marketing.
o Experience in digital and multichannel advertising solutions tailored for healthcare professionals.
• Skills:
o Strong understanding of the pharmaceutical industry with relationships to key clients of pharma marketing agencies and pharma companies
o Excellent communication, negotiation, and presentation skills.
o Ability to develop strategic sales plans and execute them effectively.
o Proficiency in CRM tools, sales analytics, and Microsoft Office Suite.
o Strong business acumen and ability to build strong client relationships.
Attributes:
• Demonstrates a commitment to personal and team accountability.
• Strategic thinker with the ability to turn vision into actionable plans.
• Highly organized with the ability to manage multiple priorities in a fast-paced environment.
• Self-motivated, driven by results, and able to work independently and as part of a team.
• Passionate about innovation and staying ahead of industry trends.
Why Join Us?
• Competitive salary and performance-based incentives.
• Opportunity to make an impact in the rapidly growing HCP pharma advertising space.
• Collaborative and supportive team culture.
• Comprehensive benefits package, including health, wellness, and retirement plans.

As a global leader in PR, marketing and social media management technology and intelligence, Cision helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results. PR Newswire, a network of over 1.1 billion influencers, in-depth monitoring, analytics and its Brandwatch and Falcon.io social media platforms headline a premier suite of solutions. Cision has offices in 24 countries throughout the Americas, EMEA and APAC. For more information about Cision's award-winning solutions, including its next-gen Cision Communications Cloud®, visit www.cision.com and follow @Cision on Twitter.

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