Digital Strategist

Posted 2 Days Ago
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Hiring Remotely in United States
Remote
Mid level
Information Technology • Consulting
The Role
The Digital Strategist at TAG is responsible for optimizing client websites for SEO, user experience, and conversions. This role involves conducting audits, leading web migrations, defining content strategies, and collaborating with various teams to enhance client growth and brand presence through data-driven insights and strategies.
Summary Generated by Built In

This position is fully remote. All applicants must live and work in the United States.

We are TAG. We work with top-tier brands to create beautiful digital experiences that perform. We're looking for a Strategist who thrives on helping clients fulfill their potential. You want to get clients excited. You are innately curious, data-driven and an exceptional communicator. You know all the latest trends in digital and can anticipate the next big thing. You connect the dots and partner with the rest of our project team to deliver relevant, timely, and innovative ideas for our clients.

You’ll support our clients through research and ideation to develop innovative solutions based on insights. You’ll collaborate with designers, developers, and project managers, helping to guide clients towards new opportunities to strengthen their brand and drive growth. Your interest in all things web is essential and will help guide the solutions you present as authentic, insightful, and innovative.

As a Digital Strategist at TAG you will...

  • Develop a clear understanding of our clients' business, audience, and objectives, then set standards for how to define and measure success of the website
  • Ensure all websites we build are optimized for search, user experience (UX), and conversions, using SEO best practices and analytics-driven insights.
  • Own technical SEO standards internally at TAG, including schema markup, hreflang, structured data, crawl budget optimization, and indexing best practices.
  • Conduct initial audits and competitive research to understand the current state of the site and identify areas of opportunity for improvement
  • Lead conversion rate optimization (CRO) efforts, identifying and testing improvements to drive better engagement and lead generation.
  • Lead migration efforts by developing SEO-driven content strategies (including keyword research, content gap analysis, and information architecture planning)
  • Develop detailed migration plans that map redirects and optimize URL structure to help maintain organic search rankings through any migration
  • Define content briefs that outline target audience, key actions, messaging, features and functionality per page
  • Monitor site performance and interpret website analytics monthly and help define quarterly roadmaps that support organic growth and conversion optimization
  • Lead quarterly business reviews with clients
  • Collaborate closely with developers, designers, project managers and account managers
  • Stay ahead of the curve when it comes to digital best practices
  • Set the standards internally at TAG for all things technical SEO, including schema markup, hreflang, structured data, crawl budget optimization, and website indexing best practices
  • Support with driving TAG’s B2B marketing strategy

You might be who we are looking for if you...

  • Are a nerd when it comes to SEO and data and are proficient in using SEO tools like Screaming Frog, SEMrush, Google Search Console, Google Analytics (GA4), and Google Tag Manager
  • Have a proven track record of helping B2B and D2C brands improve their digital presence through both large-scale website migrations, redesigns and ongoing support retainers
  • Enjoy fast pace environments and working with multiple brands at the same time
  • Are confident presenting to all levels of stakeholders, both technical and otherwise, and are comfortable respectfully challenging and inquiring about certain opinions
  • Are known for your excellent written and verbal communication skills, including the ability to craft high-quality content
  • Know Drupal and Shopify
  • Are able to adapt and try new things
  • Have an innate desire to learn and want to grow with us

Benefits and Perks

  • 100% employer paid health, vision and dental insurance
  • Life and short-term disability insurance
  • Paid parental leave
  • Family First PTO Bank
  • 100% remote
  • Flex Fridays
  • Paid vacation
  • 401(k) with up to 4% match
  • Charitable matches and/or community service hours
  • End of year merit-based bonuses
  • Annual company retreat with absolutely no trust falls
  • Company culture events such as trivia and team lunches
  • Professional development budget

About Third and Grove

Third and Grove is a fully remote full-service digital agency. Our vision is to use technology and design to make the web worth browsing. We want to leave the web better than we found it. TAG team members strive to embody our core values, leading with empathy and practicing accountability, excellence, integrity and curiosity -in everything we do.

EEO Statement:
Third and Grove provides equal employment opportunity to all qualified individuals without regard to age, color, disability, gender, marital status, national origin, race, religion, sexual orientation, gender identity and expression, physical or mental disability, protected veteran, genetic predisposition or carrier status, or any other characteristic protected by law.


Diversity Statement: Third and Grove’s vision is to leave the web better than we found it. Our diversity, equity and inclusion initiatives play a significant role in that. As an equal opportunity employer, we are working to ensure we both grow and maintain a team of individuals from varying backgrounds and perspectives. People are at the center of everything we do, and we want to encourage our staff to bring their authentic selves to work, so that we can learn from each other and better serve our clients, our communities, and the world.

We encourage you to apply even if you don’t match 100% of the criteria. Third and Grove participates in E-Verify for remote review of new hire i9 documentation.

Top Skills

Drupal
Google Analytics
Google Search Console
Google Tag Manager
Semrush
Seo
Shopify
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The Company
HQ: Boston, MA
51 Employees
On-site Workplace
Year Founded: 2013

What We Do

We’re an industry-defining team of strategists, creatives, designers, and technologists committed to solving challenges for brands we love. Our team builds digital experiences that aren’t just beautiful, they perform.

You know your company. We bring the horsepower. Combined, we uncover a deep understanding of your market and audience. Why? Well, we strive to be the best partners you’ve ever had.

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