The Digital Strategic Account Manager is responsible for driving digital revenue through the development and execution of innovative digital media strategies. This role involves collaborating closely with sales management, account executives, and production teams to create, implement, and optimize digital advertising campaigns across various platforms. If you’re passionate about digital marketing, enjoy working in a dynamic team environment, and thrive in a fast-paced setting, this could be the perfect role for you.
Key Responsibilities
- Digital Revenue Generation:
- Collaborate with Sales Management and Account Executives to identify and secure digital revenue opportunities
- Digital Media Strategy Development:
- Create tailored media strategies based on advertiser goals to drive growth.
- Data Analysis & Campaign Optimization:
- Perform in-depth data analysis to derive actionable insights.
- Evaluate KPIs to optimize campaign performance.
- Digital Campaign Management:
- Oversee digital order entry and updates.
- Monitor and coordinate campaign execution across platforms such as WCIA.com, OTT & Streaming Platforms, Display, Pre-Roll, SEM, Retargeting, Social Media Marketing, YouTube, and other third-party digital products.
- Creative Coordination:
- Serve as a liaison between sales and production team to develop marketing creatives (e.g., display banners, videos, emails).
- Support & Training:
- Assist sales executives with training, order entry, campaign monitoring, creative requests, trafficking, reporting, and analytics.
- Help management with digital sales materials, campaign pacing, and performance metrics.
- Additional Duties:
- Assist with station contesting and sweepstakes.
- Perform other assigned duties as needed.
Key Qualifications
- Educational Background:
- BA or BS in Marketing, Advertising, Communications (preferred).
- Digital Marketing Expertise:
- Foundational knowledge of digital strategies including:
- SEM, SEO, Social, Display, Video, OTT, Mobile, Addressable Solutions, Email, and Digital Audio.
- Foundational knowledge of digital strategies including:
- Experience & Skills:
- Prior experience in digital marketing coordination or media sales is preferred.
- Significant understanding of local digital marketing services and effective client applications.
- Proactive, motivated, and self-starting attitude with the ability to work both independently and collaboratively.
- Strong critical thinking, problem-solving, follow-up, and organizational skills.
- Proficiency in Microsoft Office Suite; additional design software abilities are a plus.
- Excellent verbal and written communication skills in English.
- Additional Desirable Skills/Certifications:
- Experience with platforms/tools such as Wide Orbit, Monarch, ComScore, or Nielsen.
- IAB and/or Google AdWords Certification.
- Automotive and database digital marketing experience is an asset.
Company Digital Products
The role involves working with a range of digital products, including but not limited to:
- WCIA.com
- OTT & Streaming Platforms
- Display and Pre-Roll Advertising
- SEM & Retargeting
- Social Media Marketing
- YouTube & various other third-party digital solutions
This summary highlights the key aspects of the role, ensuring you have a clear understanding of the qualifications, responsibilities, and the dynamic digital environment at WCIA.com. If you’re looking to leverage your digital marketing expertise in a collaborative and innovative setting, this position offers an exciting opportunity.
The pay range for this position is: $70,000.00 - $85,000.00
Click here to see our benefit package: Nexstar 2025 Benefits at a Glance.pdf
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Top Skills
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions.
In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers.
From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
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