KLAS 8 News Now, the Nexstar TV station in Las Vegas is looking for a CTV sales leader to join our team. The Digital Strategic Account Manager generates digital advertising revenue by calling on local and regional businesses and agencies to develop new prospects. They will sell digital marketing solutions to these businesses utilizing Nexstar’s full suite of digital products and assist in client service and digital strategy for key station accounts.
8NewsNow.com is a market-leading local news website with opportunities to sell custom sponsorships, display, video, local news CTV and creative production services.
Nexstar offers a full suite of products including CTV/OTT, targeted video, email, SEM, social and more.
The Digital Strategic Account Manager will achieve budgeted revenue goals by selling both KLAS core digital assets and Nexstar digital services with the objective of advancing client marketing goals and achieving client KPIs.
This vital sales department role consists primarily of individual sales – developing, pitching, closing, maintaining and growing a base of clients (70% of time) plus assisting the sales team with strategy development and account management for key clients (30% of time). The compensation plan includes a base salary plus monthly sales commission with the opportunity to develop local, regional and multi-market business.
This is a great opportunity for someone interested in a fun, fast-paced and challenging sales environment with amazing earning potential. If this sounds like your ideal career, we want to meet you!
Essential duties and responsibilities
- Meet or exceed individual revenue targets and develop a strategy to support achievement of goals
- Prospect, qualify, develop, close, and grow new digital advertising business
- Identify and prospect new clients while maintaining a healthy pipeline of potential leads
- Must make in-person sales calls and phone calls to reach key decision makers
- Conduct in-depth needs analysis to understand each client's unique advertising goals
- Develop and present customized digital advertising solutions. Must be able to confidently pitch and effectively close new business on your own and in collaboration with a sales manager.
- Provide regular follow-up reporting to clients using detailed analytics
- Assist sales team with proposal development, client service and analytics for key accounts
- Develop a file of success stories and case studies to share with the sales team
- Share knowledge of digital media products and trends during sales training meetings
- Assist sales management team with special projects related to digital sales
- Other duties as assigned
- Expertise selling CTV and targeted video advertising is required. Experience with other digital advertising products such as display, SEM, SEO and social media is a plus.
- Strong knowledge and practical application of digital media targeting capabilities and analytics
- A strong track record of meeting or exceeding sales targets
- Excellent presentation skills are essential - Ability to write, design and deliver clear and concise information in a creative and compelling format
- Strong time management skills, consistently meets deadlines
- Effective relationship building, customer service, communication and negotiation skills
- Ability to quickly recover from adversity and rejection
- Can excel in a fast-paced, revenue-driven sales environment
- Ability to effectively build rapport and relate well to all kinds of people
- Strong computer skills. Must be able to produce high quality documents in Microsoft Office including Word, Excel and PowerPoint
- Professional appearance is a must
- Reliable transportation, valid driver’s license and a satisfactory driving record
Education/Experience
Bachelor’s degree in marketing, advertising, mass communications, or a related field, or an equivalent combination of education and/or proven work-related experience. Minimum of 2 years of experience selling CTV and digital video advertising OR a minimum of 5 years in a digital marketing strategic role along with previous business to business sales experience
Physical Demands & Work Environment:
The Digital Strategic Account Manager must be able to sit, reach, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, and work indoors in environmentally controlled conditions. This is not a work from home position and requires going to the office 5 days a week.
EEO Statement: Equal Opportunity Employer Minorities / Women / Veterans / Disabled
Top Skills
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions.
In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers.
From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
