Digital Programming Lead

Reporting to the Vice President, Distribution, the Digital Programming Lead works closely with the Senior Director, Program Scheduling, and the Managing Editor, Integrated Initiatives & Digital Content to provide a bird's eye view of all scheduled programming across digital and social platforms.  In addition, the Digital Programming Lead helps to guide and inform programming and distribution strategy across channel priorities, acting as an anchor and helping to provide continuity and alignment between linear initiatives and digital executions.  

Responsibilities:  

• Track all programming across the brand channels and across all digital platforms; 

• Monitor key performance indicators (KPIs) for digital programming and lead efforts to optimize performance;  

• Inform programming decisions based on research and data, making programming suggestions with regard to platform best practices;                

• Identify and plan for cross channel marketing opportunities;  

• Work closely with cross-functional teams including national programming, audience engagement, and marketing to ensure alignment with broader organizational initiatives; 

• Other relevant duties, as assigned.  

Qualifications: Qualified candidates will possess strong presentation and communication skills (oral, written, and interpersonal) with the ability to gain cooperation and trust among individuals and departments. Additional qualifications include: 

• At least 5 years of experience in digital programming, content creation and/or media production, with experience in news management with extensive knowledge and experience running a digital news operation; 

• Deep understanding of digital platforms (web, social media, streaming). Candidates with experience with mobile apps are preferred; 

• Demonstrated ability to create and execute content strategies that drive engagement. 

This is a hybrid position. The WNET Group reserves the right to change and/or modify the hybrid schedule at its discretion. 

The WNET Group 

825 Eighth Avenue 

New York, NY 10019-7435 

www.wnet.org 

The WNET Group believes that diversity is about learning from others who are not the same, and that differences such as race, ethnicity, gender, sexual orientation, socioeconomic status, age, physical abilities, religious beliefs, political beliefs, and other statutorily protected characteristics or other ideologies can enhance the work we do in public media. We believe that as a diverse and inclusive organization, recognizing the unique and multiple perspectives of our employees, we can better fulfill our mission. As a public media institution, our message is enhanced by our diverse workforce where everyone is empowered to make a difference. 

WNET is an Equal Opportunity/Affirmative Action Employer that does not discriminate on the basis of actual or perceived race, religion, creed, color, age, national origin, alienage or citizenship status, gender, gender identity or expression, sexual orientation, disability, pregnancy or pregnancy related condition, marital and partnership status, familial status, arrest or conviction record, union membership, status as a victim of domestic violence, stalking or sex offense, unemployment status, caregiver status, credit history, salary history, military status, predisposing genetic characteristics, an employee's or an employee's dependent's sexual and reproductive health decisions, as well as all other classifications protected by applicable laws. 

The WNET Group offers competitive salaries, excellent benefits, and a supportive working environment.  Salary ranges are based on benchmarked nonprofit and industry related data provided by an outside consulting firm and are commensurate with skills and experience. The hiring salary range for this position is $90,000 - $115,000.  Internal equity considerations will be reviewed before making a final offer.