Digital Product Manager

Posted 3 Days Ago
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Arlington, VA
Hybrid
120K Annually
Senior level
Fitness
The Role
The Digital Product Manager will lead mobile app initiatives, focusing on user engagement and conversion optimization through data-driven strategies. Responsibilities include product roadmap execution, A/B testing, collaboration with cross-functional teams, and managing product backlogs. The role requires strong analytical skills to drive product strategy and improve key performance metrics.
Summary Generated by Built In

[solidcore] is looking for a Digital Product Manager to join our HQ team. Our Digital Product Manager will lead our mobile app initiatives and drive user growth. This role will focus on optimizing user engagement, improving conversion rates, and enhancing overall product stickiness through data-driven experimentation and feature development.


Located in Arlington, Virginia and reporting to the Director of Digital, this is an exciting opportunity to join a rapidly growing, investor-backed organization with a desire to be the leader in the studio fitness space.

Responsibilities:

  • Own key product metrics including user retention, conversion rates, and engagement KPIs
  • Lead the product roadmap development and execution for our mobile applications and website
  • Design and implement A/B tests to optimize user flows and increase conversion rates
  • Collaborate with engineering, design, and marketing teams to deliver high-impact features
  • Analyze user behavior data to identify opportunities for improving app stickiness
  • Create and maintain product requirements documents and user stories
  • Manage the product backlog and prioritize features based on business impact and user value
  • Present performance metrics and insights to leadership team and stakeholders
  • Drive product strategy through competitive analysis and market research
  • Foster a metrics-driven culture
  • Collaborate with teams to enhance how they leverage digital tools and systems

Qualifications:

  • 6+ years experience with a focus on mobile applications 
  • Must be local to the Arlington/DMV area
  • Must have strong analytical skills with a high level of attention to detail
  • Must have strong communication skills both verbally and written
  • Must possess a strong sense of urgency
  • Strong analytical skills with experience in data-driven decision making 
  • Proven track record of improving key metrics such as retention and conversion rates
  • Experience with product analytics tools (e.g., Firebase, Amplitude, Mixpanel)
  • Excellent communication and stakeholder management skills
  • Strong understanding of mobile app development and user experience principles

Preferred qualifications:

  • Bachelor's Degree in Computer Science, Business, or related field
  • Experience scaling mobile applications
  • Knowledge of mobile app store optimization and growth metrics 
  • Experience with agile methodologies and project management tools

Compensation and Benefits:

  • Competitive starting salary of $120,000.00 per year
  • Monthly cell phone stipend
  • Annual bonus eligibility based on performance
  • 401k with employer match
  • Health, dental, & vision insurance
  • Flexible PTO
  • Free drop in classes
  • And more!

[solidcore] is a national boutique fitness company with 100+ studios across the country. Our signature workout is 50 minutes of low-impact, high-intensity strength training: the lights are low and the music is loud. The coach guides the class through a series of slow & controlled movements that are sequenced to work muscles to failure. This class is accessible for all fitness levels and can be amplified or modified to accommodate individual goals. Class is as intense as our reviews suggest, but our instructors go above and beyond to provide a welcoming, supportive, empowering, and challenging experience for all. Please visit our website here to read more about our mission.


[solidcore] is firmly committed to social justice and promoting a culture of diversity, equity, and inclusion. You can click here to find out more about the actions we are taking to promote a more diverse and inclusive space for both our clients and our internal team.


[solidcore] is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. [solidcore] makes hiring decisions based solely on qualifications, merit, and business needs at the time.

Top Skills

Amplitude
Firebase
Mixpanel
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The Company
District of Columbia, WA
277 Employees
On-site Workplace
Year Founded: 2013

What We Do

[solidcore] is unlike any other workout out there. Our 50-minute, full-body, high energy, low-impact classes use slow, controlled movements on our resistance-based machine to work your muscles to [failure]. With hundreds of moves stemming from planks, lunges, and squats – as well as many different resistance options – every class is different, leaving your body and mind always challenged. Classes are intense but small, designed to allow our [solidcore]-certified coaches to deliver each client with personalized attention and accountability in a team-environment. The lights are low, the music is on point, and the community is [inspiring].

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