Digital Product Manager

Position Summary:  

Direct Supply is building the future of healthcare technology with industry-leading products, solutions and platforms to help improve the lives of millions of seniors and those who care for them.  

In the Digital Product Manager position, you’ll shape the vision and roadmap for a platform that integrates data from across Direct Supply, delivering exceptional value to senior living communities and healthcare organizations nationwide. You’ll lead product strategy, prioritize the roadmap, collaborate with cross-functional teams, and conduct ongoing customer and user research to drive impactful solutions. 

Skills Needed: 

• Communicates Effectively - Develops and delivers impactful communications for diverse audiences across channels. Excels in both small and large group interactions. Captures attention, actively listens, and guides discussions towards targeted goals.  

• Applies AI and Technology - Identifies opportunities to boost efficiency and add value using AI and tech. Embraces and applies digital innovations and tech solutions to build business. Eagerly learns and integrates new technologies where they matter most. 

• Makes Quality Decisions - Makes swift and sound decisions that propel objectives forward. Hunts for crucial qualitative and quantitative data. Balances thorough analysis with wisdom, experience, and judgment for informed decision-making. 

• Navigates Relationships - Connects easily and authentically with diverse groups. Intuitively understands interpersonal and group dynamics. Fosters positive internal and external relationships across all levels.  

What You’ll Do and Impact:  

• Shape the roadmap for AI, eCommerce, and punchout platforms to drive revenue and user adoption. 

• Monitor key user metrics (e.g., conversions, dropouts) and implement targeted improvements. 

• Collaborate with technology teams to develop platform features and capabilities. 

• Partner with Sales to optimize customer transitions to digital channels. 

• Work with GTM teams to launch digital marketing campaigns and supporting functionality. 

• Develop strategies for personalized customer experiences. 

• Conduct customer research to guide product decisions. 

• Define and execute a vision for AI and eCommerce platforms to enhance performance and business growth. 

• Analyze data and prioritize opportunities based on customer insights. 

• Align product roadmaps across DS platforms for greater collaboration and impact. 

• Measure success against KPIs (e.g., new customers, user engagement, online orders, conversion rates). 

• Identify and implement new features, software, and tools with Engineering. 

• Collaborate with cross-functional teams to meet business needs and improve KPIs. 

• Leverage analytics and user feedback to refine the platform and enhance customer experiences. 

Experience: 

• Bachelor’s degree   

• 5+ years of experience as a Product Manager delivering eCommerce or technology products, building vision, roadmaps and working to execute the development and delivery of the digital eCommerce product, or relevant experience  

• Experience collecting customer feedback through a variety of methods including UX research and digital analytics 

• Strong analytics skills with experience using KPIs and analytics software (e.g., Adobe, Google Analytics), a deep understanding of eCommerce and digital marketing best practices, and proficiency in third-party software such as content management systems and eCommerce platforms.