Digital Planner

Posted 6 Days Ago
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London, Greater London, England
Entry level
AdTech • Marketing Tech
The Role
The Digital Planner will manage digital campaigns for Kimberly-Clark brands across Europe, focusing on programmatic, social, and search activities. Responsibilities include creating media plans, executing campaigns on various platforms, tracking budgets, analyzing campaign trends, and collaborating with clients to achieve business goals.
Summary Generated by Built In

About the Role:

We are looking for a planner to help run the Digital activity for Kimberly-Clark brands across Europe. Reporting to the Digital Manager, this person will be responsible for planning of digital campaigns across programmatic, social and search. This will include a mix of brand, performance and retail activity. We need someone with familiarity with setup and activation of social campaigns, particularly on TikTok. Experience of Search and/or Programmatic would be advantageous.

The planner will focus on further developing their social knowledge and build paid search and programmatic expertise. Beyond these skills, this individual will learn how digital channels support other media channels, how to respond strategically to client problems, and what it takes to meet and exceed goals (both your own, the agency’s, and the client’s).

SPECIFIC RESPONSIBILITIES INCLUDE:

Campaign Management/Optimization

  • Create detailed excel media plans across programmatic, social and search
  • Oversee the execution of campaign activity across a range of platforms such as Google, Bing, Meta (Facebook & Instagram), TikTok, Twitter, Snapchat, YouTube, DV360, and more
  • Track and manage media budgets
  • Conduct analysis of ongoing results to identify campaign trends and key insights to help meet and exceed client goals
  • Work with Account Manager and clients to deliver business goals (i.e. ROI/budget/traffic)
  • Provide support to executives and offshore specialists within the team, assisting them with training & development where possible

Strategic Account Management

  • Contribute to the day-to-day communication between the agency and international client stakeholders
  • Contribute to the delivery of strategic initiatives and test & learn
  • Produce and present scheduled reporting requirements


About the Agency:


PHD is a growth-focused media agency driven by innovation and creativity.

Founded in London in 1990, we were the first media agency to offer strategic and creative planning at a time when the industry was about buying cheaply and quickly.

Our founders saw a bright future where smart thinking and clever planning could help brands grow faster than their competitors.

Over the many years that have followed, we have continued to build on this defining ethic — with our evolution shaped by a continual investment in thought leadership. And we continue to ensure that our capability and approach evolve in line with changes in media, data, technology, commerce, society, and legislation.  

Today, with over 100 offices in 74 countries, we continue to create remarkable campaigns that lead to remarkable growth – using the extending canvas of data and technology.

https://www.phdmedia.com/


Be Your Best

We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at [email protected] to let us know how we can support you.

Diversity, Equity & Inclusion at OMG

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.

We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/. 

Top Skills

Excel
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The Company
London
3,786 Employees
On-site Workplace

What We Do

OMG UK delivers transformational experiences for consumers, clients and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, MG OMD, PHD and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences.

We are enormously proud of our Agency and Network of the Year accolades, including most recently, PHD named Adweek’s Global Media Agency of the Year, MG OMD named Thinkbox TV Planning Agency of the Year, and OMG Unite named Media Agency of the Year at the Leadership and Diversity Awards.

We are committed to providing a truly inclusive environment where everyone is able to bring their true selves to work, diverse voices and minority communities are valued, heard and well represented, and where everyone is able to thrive in a culture of equality, inclusion and fairness.

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