Digital Performance Marketing Manager

WHO IS RATEHUB?

We’re a company on a mission - We are a unique Canadian Fintech that is the one stop shop for all financial needs of the consumer - Save, Spend, Borrow, Invest, and Protect. Every single team member, from product & engineering to sales & marketing, finance, operations, and everything in between is obsessed with one thing;  helping Canadians make better financial choices. And we’re pretty great at it, too. Via our digital application technology and our award-winning in-house brokerages, we help over 2M Canadians per month make a positive impact on their finances. We have many unique businesses - a mortgage brokerage, a life insurance brokerage, a home and auto insurance brokerage, a mortgage originations and servicing business, a Financial Services Marketplace and a content business across Ratehub and MoneySense. 365 days a year we deliver our users the best online mortgage experience, personalized Credit Card and Loans options, and cheaper auto & home insurance policies than they typically get from their existing financial adviser. 

Changing how people make financial choices isn’t easy, though. We know that achieving our mission is full of challenges; challenges that can be complex and often unexpected, but that are always interesting, rewarding, and fun to solve as a team. This is where you come in. We are on the hunt for the right kind of people to join us and help lead us forward to continued growth.

We are seeking a full-time Digital Performance Marketing Manager to drive customer and revenue growth. This role will be integral to driving scalable member acquisition growth through optimization, experimentation on existing paid media channels as well as identifying new opportunities. The ideal candidate is a Paid Marketing Subject Matter Expert  - creative, analytical, results-driven, and self-motivated with a passion for producing high quality work and optimizing paid campaigns. 

YOUR RESPONSIBILITIES

• Develop, execute and manage the paid marketing program for Ratehub.ca and its multiple business units (Mortgages, Insurance, Credit Cards, & Banking), to drive brand, lead, and revenue growth 
• Set up, execute, and manage paid marketing campaigns across a variety of channels (Google Ads, Meta, Tiktok, etc) to align with strategy, budget, and performance targets. Campaigns may include:
  • Prospecting
  • Retargeting
  • Remarketing
  • Lookalike
• Develop and implement reporting, dashboards, and analytics to measure and drive campaign performance and ROI across all digital channels, including but not limited to: customer lifetime value, marketing performance, promotions and campaign tracking, ad performance, social media engagement (when applicable to paid campaigns)
• Perform research, analyses, and testing with a variety of tools to gain insights to help shape and optimize marketing strategy 
• Monitor competitors within target markets to develop benchmarks, ideas, identify emerging trends, and drive qualified audiences.

• Constantly test and optimize landing pages (products featured, copy, components used, CTAs) and ad copy
• Monitor and troubleshoot any declines in campaign performance, digging into reasons for changes in performance and improvements that can be made
• Continuously look for ways to improve campaigns and drive growth, and share learnings, best practices, and guidance across the marketing team
• Work closely with Engineering, Product, and Analytics to ensure integrations and events required for campaign tracking and execution, including Google Analytics (GA4) and Google Tag Manager are correctly implemented and maintained and to test any new paid opportunities

YOUR QUALIFICATIONS:

• 5+ years experience executing and optimizing paid marketing campaigns - required
• Demonstrated proficiency with Google Ads, Google Tag Manager, and Google Analytics - required
• Experience with, Meta (Facebook/Instagram) Ads, TikTok Ads, WordPress CMS
• Experience with A/B testing, experimentation methodology, writing ad copy and developing creative assets.
• Ability to make data-driven decisions from interpreting and analyzing data. Experience using tools like Google sheets/excel and user/campaign analytics dashboards/reporting to analyze performance trends
• Comfortable building decks in Google Slides/Powerpoint and presenting to all levels of the organization, when necessary
• Post-secondary education in a related discipline: We value intelligence over relevance
• A resourceful and self-motivated individual, eager to join a fast-growing organization
• An interest in personal finance is a huge bonus
• A strong team player with a caring and attentive attitude
• Ability to communicate effectively in a fast paced environment

CULTURE FIT:

• Members first - we prioritise the interests and needs of our members above all else.We solve member pain points and focus on member satisfaction. We start with members, and end with the P&L.
• Growth mindset  - we set ambitious goals and challenge the status quo. We take responsible risks and are accountable for our actions.
• Better together - we are One team with One common goal. We make our footprint bigger than our foot, leave our egos at the door, support each other to achieve great results as One company. 
• Run after problems - we tackle problems head on and focus on finding solutions. Obstacles are seen as opportunities for growth and innovation. We have the hard conversations and choose the harder right over the easier wrong. And we do it with a smile.
• Measure Learn Iterate Innovate - we focus on getting things done. We measure what matters, iterate, learn, iterate many times in a data-driven way, which is how we will innovate.

JOB PERKS:

• Competitive salary: We know it’s expensive to live/work in Canada
• Remote-first organization: we love opportunities to get together as a team, but for the most part we offer our employees the flexibility to work anywhere in Canada
• Flexible hours: Enjoy a couple more hours of sleep in the morning, if you want
• Benefits: Health is wealth! A benefits package with no employee contribution required
• Perks: RRSP matching program, individual training allowance, fun team socials (remote AND in-person) and more!