- Permanent full-time opportunity
- You are a digital optimisation specialist with a passion for great digital experiences
- Our team is committed to super-charged end-to-end digital engagement, powered by compelling personalised content and data-led customer insights
Do work that matters
As a Digital Journey Optimisation Manager you will leverage your customer-focussed, analytics and digital expertise to identify breakpoints in our digital customer experiences and drive solutions to increase conversions for the business and a better experience for our customers.
You will be in a Chapter supporting your development and success in the role whilst working in a Squad focused on improving and optimising a part of the digital customer journey, owning the optimisation roadmap, managing the day-to-day build, delivery and conversion of personalised initiatives on commbank.com.au, CommBank app and NetBank.
See yourself in our team
Within Retail Banking Services (RBS) the Digital Experiences Domain drives the strategy and delivery behind CBA’s market leading CommBank app, and its online banking platform NetBank – providing an integral service to over nine million digitally active customers.
You’ll be a part of the Digital Experiences Squad, working as a team alongside a Product Owner, marketing and data analyst to deliver compelling, personalised digital experiences to these customers.
On any given week you will
- Bet at the forefront supporting projects deliver brand-new digital features and experiences via personalised, targeted communications
- Own acquisition, engagement, and/or adoption journeys across Commbank.com.au, NetBank and the CommBank app
- Drive end-to-end delivery of key digital experiences, including targeted personalised messaging and A/B experimentation – from ideation to execution and measurement, using Adobe Target, Adobe Experience Platform, Audience Manager, and Adobe Analytics
- Deliver weekly, monthly, quarterly and yearly reporting and deep-dive analysis of key metrics as required
- Identify and drive key strategic initiatives
We are interested to hear from people who have
- A clear customer focus with proven digital and stakeholder management experience
- Strong analytical and financial acumen – Adobe Analytics highly regarded or similar application used to extract useful insights from digital data
- Hands on experience with conversion optimisation platforms (Adobe Platform including Target, Experience Manager, Audience Manager)
- Exceptional communication, influencing and negotiating skills
- Proven ability to identify new business opportunities and deliver and own a strategy from inception through to execution.
- Passionate about SEO/website/owned channel optimisation, digital marketing and staying up-to-date with the latest industry trends
If this role sounds like you – Apply now!
If you're already part of the Commonwealth Bank Group (including Bankwest, x15ventures), you'll need to apply through Sidekick to submit a valid application. We’re keen to support you with the next step in your career.
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Advertising End Date: 10/03/2025
Top Skills
What We Do
Australia’s leading provider of financial services including retail, premium, business and institutional banking, funds management, superannuation, insurance, investment and sharebroking products and services.
We are a business with more than 800,000 shareholders and over 52,000 employees. We offer a full range of financial services to help all Australians build and manage their finances.
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