At Riverside Insights, we’re passionate about supporting educators who shape the future. As our Digital Operations Specialist on the Classroom Marketing team, you’ll play a key role in bringing teacher-focused campaigns to life. You’ll lead the execution of engaging digital marketing efforts — from dynamic email journeys to strategic social media content — using HubSpot and other tools to reach educators where they are. Your work will directly strengthen connections with teachers and drive growth across our classroom product portfolio. If you're excited about making an impact in education, this is your chance to turn strategy into meaningful engagement.
In this role you will get to:
- Deploy digital marketing campaigns through HubSpot.
- Collaborate with product and campaign marketers to align campaign content with strategic goals.
- Monitor campaign performance and deliver insights.
- Execute and optimize Riverside’s Classroom Marketing social media strategy.
- Test new content formats and paid strategies on social platforms each quarter.
- Deliver monthly performance reports with actionable recommendations.
- Build and maintain a real-time marketing dashboard integrating all relevant data sources.
- Define core KPIs for teacher-focused products and deliver stakeholder-reviewed dashboard prototypes.
Disclaimer
The above statements describe the general nature and level of the work performed by people assigned to this work. This list does not cover all possible duties, tasks, or responsibilities. Riverside Insights may amend or change responsibilities to meet the needs of the business and organization as necessary.
- 1+ years of experience in digital marketing, preferably in the edtech or education sector
- Proficiency in HubSpot or similar marketing automation tools
- Familiarity with social media management platforms and scheduling tools
- Strong analytical skills and experience with reporting tools (e.g., Google Sheets, Excel, Tableau, HubSpot reports)
- Detail-oriented with a commitment to QA and accuracy in campaign deployment
- Strong written and verbal communication skills
- Ability to work cross-functionally and manage multiple projects simultaneously
Preferred Requirements
- Experience working with K–12 education audiences, particularly teachers
- Familiarity with KPIs and metrics related to email marketing, social media, and campaign performance
- Exposure to dashboard creation tools or data integration processes
Physical Requirements
- Remote
- Up to 5% travel for off-site team meetings
- May require stationary positions (sitting or standing) for extended periods.
- Medical, Dental, and Vision plans
- Company paid basic life and AD&D insurance
- Company paid short-term and long-term disability
- Supplemental life insurance options
- Company paid Employee Assistance Program (EAP)
- Retirement plan with discretionary company matching
- Flexible Spending Account (FSA) and Health Savings Account (HSA) options
- Premium subscription to Calm for employee and dependents
- Company paid time off (PTO)
- 13 named holidays, 2 floating holidays, and 4 early-release half days
- Quarterly Focus Days
- Flexible work arrangements
- Work-from-home expense reimbursement
- Tuition Reimbursement Program
- Company orientation and 30/60/90 Day Onboarding
Compensation: A reasonable estimate of the base compensation range for this position is $60,000 - $75,000 USD. This compensation range is specific to the United States and it incorporates many factors including but not limited to an applicant's skills and prior relevant experience and training; licensures, degrees, and certifications; internal pay ranges; and market data/range parameters.
Who is Riverside Insights? Riverside Insights is a growth-focused business on a mission to elevate one billion lives globally by 2030 through research-based assessments and technology for educational professionals, students, clinical and behavioral health clients, and workforce talent.
Why Join Our Team?
At Riverside Insights, achieving real results for students and educators is more than talk – it's what we do. As we grow, so will you, offering the chance to expand your skills on an ambitious, solution-focused team. Join us in making great work possible, where your well-being and dedication to making an impact go hand in hand. If you're ready for an ambitious, collaborative environment, Riverside is the place for you.
Riverside Insights is an Equal-opportunity Employer:
Riverside Insights provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
Our Commitment to Diversity & Inclusion:
At Riverside Insights, every employee has the right to a welcoming and inclusive workplace where their diverse backgrounds, experiences, and perspectives are valued and celebrated.
Thank you for considering joining our growing team and our mission to help elevate potential globally! Please check out to learn more about our work.
Top Skills
What We Do
ssessments play a critical role in unlocking a person’s true potential. Actionable insights — derived from accurate, reliable and consistent data — create opportunities that help people thrive.
Through our proven portfolio of trusted and precise assessment solutions, Riverside Insights offers the clarity and perspective needed to create a meaningful impact at the state, district and individual levels. We're dedicated to creating and providing a broad range of high-quality, time-tested professional testing products and services as well as delivering meaningful information that can enhance the lives of children and adults.
At Riverside Insights, we are fueled by a powerful mission: to provide insights that help elevate potential. This stems from a core belief that every person should have the ability to understand their potential and be guided to the resources that enables them to realize that potential.
We aspire to enrich 1B lives globally by 2030 by providing insights born of research-based assessments to students, clinical patients, and employees/companies.
Elevating potential is what we do… and for over 80 years, developing and providing research-based assessments has been how we do it. Riverside is one of the preeminent and most longstanding assessment developers/publishers nationally.
Riverside is a “purpose-fueled, values-led” company that is aligned behind a “PeopleFirst” ethos and a set of 5 very important core values that guide who we work with, how we make decisions, and the standard that we hold ourselves to.
Riverside Insights strives for excellence. We recognize that we must have the best people, and the best people are drawn from the broadest pool of applicants. The people we need can be found only by looking across the full spectrum of race, color, religion, creed, sex, age, national origin, citizenship status, disability, qualified veteran status, genetic information, marital status, sexual orientation and gender identity.
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