The Digital Media Specialist at the group level is responsible for developing and implementing global digital media strategies, campaigns, rules, and guidelines to enhance the Lyreco's online presence and engagement. This role focuses on creating best practices, rolling out standardized approaches across regions, and engaging the global community to ensure consistency and effectiveness in digital media efforts.
Responsibilities:
- Develop and execute comprehensive digital media strategies and guidelines to be implemented globally across all regions.
- Create, curate, and manage campaigns assets for the company’s digital media channels, ensuring consistency with the global brand voice and standards.
- Monitor and analyze the performance of digital media campaigns across regions using analytics tools and provide recommendations for optimization.
- Collaborate with regional teams, who hold the marketing budgets, to ensure adherence to global digital media strategies and best practices.
- Stay up to date with the latest digital media trends, tools, and best practices to continuously improve global engagement and reach.
- Animate a global community by engaging with digital media managers and teams in various markets, providing support and guidance as needed.
- Prepare and present regular reports on global digital media performance to senior stakeholders.
Qualifications:
- Master or equivalent by experience
- Fluent English (verbal and written communication)
- 5+ years of experience in digital media marketing in a competitive digital sector with a proven track record in achieving results (within budget, scope & timing).
- Proven experience in digital media management and content creation at a global or regional level. (ideally worked in agency).
- Strong understanding of social media platforms, email marketing, and online advertising on a global scale.
- Proficiency in digital media tools and analytics platforms (e.g., Google Analytics, META business manager, LinkedIn, SEMrush, Optimizely, …)
- Excellent writing, editing, and communication skills.
- Creativity and the ability to generate engaging and efficient campaigns.
- Experience in developing and implementing global strategies and guidelines.
- Strong collaboration and interpersonal skills to work effectively with teams across different regions.
Personal:
- Strong commercial acumen and customer-oriented approach
- Excellent attention to detail and results driven with experience of working strictly on a ROI basis
- Excellent communication & presentation skills
- Excellent ability to think creatively and strategically and identify and solve problems
- Result driven, strong analytical skills that lead to an increase in sales figures
- Demonstrates leadership to achieve the objectives
- Pragmatic and result-oriented
- Excellent insight: understands the business issues, challenges and priorities and understands how we can come to the fastest, most budget-friendly solutions. In short, reconciling speed, quality and quantity
Reasons to join LYRECO:
- A full- time job in a dynamic, passionate, international team
- Competitive salary
- Benefit system
- You will work in hybrid work model in Brussels, Belgium
If the above job description interests you and you think you are a good fit, apply now! (CV in English). We look forward to receiving your application.
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Top Skills
What We Do
The Lyreco Group is the European leader and the third largest distributor of workplace products and services in the world. A privately-owned company since 1926, Lyreco is now present in 25 countries with 13 partners in 15 additional countries, operating in 40 different countries across the globe.
A global workplace solutions company with 12,000 employees, Lyreco’s mission is to delivery sustainably, what any workplace needs, so its people can focus on what matters most. We are pioneers, today and tomorrow, in delivering what any workplace needs, from workplace products, to services, anywhere you work. We are active in the areas of office supplies, print services and consumables, PPE and safety solutions, coffee and catering, hygiene and cleaning, furniture and ergonomics solutions, and wellbeing services.
With our core values of excellence, passion respect, and agility driving every decision, and a perfect blend of people, technology, and our corporate social responsibility strategy, we aim to deliver a great working day for our people and our customers. We strive for perfection in everything we do, and we really care for our customers. We believe in trust, respect and ethical behaviour, and we remain agile with our ability to anticipate, innovate and adapt to change.
To learn more about Lyreco – check out our website
