Digital Media Specialist

B2C Digital Media Specialist

Who We Are

Essity is a global leader in health and hygiene with our corporate headquarters in Stockholm, Sweden, and North American headquarters in Philadelphia, PA. We are a multi-billion-dollar company that is committed to breaking barriers to well-being. Essity does this through innovative brands in the areas of Professional Hygiene, Consumer Goods, and Health & Medical Solutions.

Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being. At Essity you will find a caring and compassionate culture where we remain grounded in our beliefs & behaviors.

At Essity: This Is What We Do 

About the Role 

Essity Health and Medical Solutions is looking for an experienced Digital Media Specialist to execute on paid search engine marketing, and social media marketing campaigns to support the business unit goals for generating leads and expanding customer loyalty.

The ideal candidate should live in the Philadelphia, PA metro area, as this is a hybrid position.

We’re looking for people who embody our values, aren’t afraid to challenge, innovate, experiment, and move at a fast pace. We’re always looking for ways to improve our products and ourselves. If this is you, we’d love to talk.

What You Will Do 

• Strategic Media Management: Collaborate with agency partners to strategically manage national media campaigns. Ensure optimal reach and audience engagement through various media touchpoints.

• Budget Management and Optimization: Handle multi-million dollar budgets, billing, and optimizations. Make data-driven decisions to allocate budgets effectively.

• Brand Strategy Execution: Align with brand managers to translate brand strategies into actionable media plans. Act as a conduit between brand marketing and digital marketing teams.

• Hands-On Media Operations: Manage PPC media (paid social) directly. Utilize MTA (Multi-Touch Attribution) and MMM (Marketing Mix Modeling) tools for analytics.

• Data-Driven Insights: Analyze campaign data, industry trends, and competitive landscape. Identify expansion opportunities and propose corrective actions.

• Influencer Selection and Performance Monitoring: Evaluate and select influencers aligned with brand values and target audiences. Monitor influencer performance throughout campaigns.

• Performance Tracking: Monitor and analyze media performance metrics. Make informed decisions based on campaign effectiveness data.

Who You Are

• Bachelor's degree, preferably in marketing or related field.

• 2-3 years of experience in house or in an agency setting.

• Experience in the health industry is preferred.

• Management experience with Meta Ads Manager.

• Knowledge of media buying/planning, analytics & KPIs.

• Experience with vendor negotiation.

• Experience with billing, budget management & reconciliations.

• Ability to demonstrate a strong work ethic.

About Our DEI Culture 

Guided by our Beliefs & Behavior, our culture is the foundation that connects our history with our future. At Essity, care, collaboration and inclusion are more than buzzwords, they are practiced on an everyday basis. And with a purpose of breaking barriers to wellbeing, promoting gender equality and enable customers and consumers to lead a fuller life at all stages of life, DEI is in our core. 

As we work in diverse teams across geographies, cultures and professional areas, inclusive leadership is something we expect from ourselves and each other. In our leadership platform, we express this as leveraging the power of differences. From experience we know that diverse and inclusive teams are key to innovate and profitably grow our business while simultaneously address our ambitious climate targets. 

What We Can Offer You 

At Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose. 

Compensation and Benefits:  

Competitive annual salary + annual incentive bonus/sales incentive + benefits 

Pay offered may vary depending on multiple individualized factors such as knowledge, skills, and experience.

Along with competitive pay you will be eligible for the following benefits: 

• United Healthcare PPO / EyeMed Vision Insurance / Delta Dental Insurance 

• Wellness program provided through Rally

• Healthcare and Dependent Care Flexible Spending Accounts (FSA) 

• 401(k) with employer match and annual employer base contribution 

• Company paid Basic Life, AD&D, short-term and long-term disability insurance 

• Employee Assistance Program 

• PTO offering with Paid Holidays 

• Voluntary benefits to include: critical illness, hospital indemnity, and accident insurance 

• Employee discounts program 

• Scholarship program for children of Essity employees.

Collaborative and Caring Culture | Empowerment & Engaged People | Work with Impact and A Powerful Purpose | Individual Learning & Career Growth | Health & Safety Priority | Sustainable Value Together| Innovation| Sustainable Working Life | Competitive Total Rewards 

Additional Information

The Company is committed to equal employment opportunity and providing reasonable accommodations to qualified candidates and employees pursuant to applicable law. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, military and veteran status, gender identity or expression, genetic information, or any other characteristic protected by federal, state, or local law.

If you require reasonable accommodation as part of the application process please contact [email protected]

Together, we are improving lives, every day

Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.

Job Requisition ID:Essity244399