Digital Marketing Supervisor

Posted 24 Days Ago
Be an Early Applicant
Newport Beach, CA
108K-132K Annually
Senior level
Financial Services
The Role
Lead digital marketing initiatives for Pacific Life's Institutional Division, optimizing strategies, managing campaigns, and advising clients on digital platforms.
Summary Generated by Built In

Job Description:

Providing for loved ones, planning rewarding retirements, saving enough for whatever lies ahead – our policyholders count on us to be there when it matters most. It’s a big ask, but it’s one that we have the power to deliver when we work together. We collaborate and innovate – pushing one another to transform not just Pacific Life, but the entire industry for the better. Why? Because it’s the right thing to do. Pacific Life is more than a job, it’s a career with purpose. It’s a career where you have the support, balance, and resources to make a positive impact on the future – including your own.

We’re actively seeking a talented Digital Marketing Supervisor to join the Institutional Division. This role will be hybrid and based in our Newport Beach, CA office.
 

How you'll help move us forward:

  • Supervise the continued growth of the digital media strategy for Pacific Life’s Institutional Division 

  • Prescribe effective digital distribution methods for marketing pieces in the content library 

  • Evaluate data analytics and recommend content optimizations to enhance engagement and achieve strategic goals 

  • Continuously assess marketing performance to identify trends, develop strategic adjustments, and deliver innovative content 

  • Advise internal clients on digital platform requirements, including website and social media applications, ensuring alignment with marketing objectives 

  • Build effective ad managed campaigns via social platforms and ad partners 

  • Curate and maintain marketing content on the Institutional Division's website and social media channels 

  • Promote social media advocacy by engaging and empowering internal stakeholders 

  • Utilize Salesforce CRM and Marketing Cloud to build, maintain, and drive audience journeys  

  • Work closely with and alongside designers, art directors, content marketers, and enterprise partners 

  • Present innovative digital concepts to peers and leadership, securing buy-in and driving implementation 

  • Adapt to evolving trends and technologies within the digital engagement landscape to maintain competitive advantage.

  • Work with the team to assist in the development and implementation of digital content strategies

  • Create original concepts for marketing campaigns, working individually and as a part of a creative team

  • Consult and advise internal clients concerning project requirements

​Minimum qualifications & experience:

  • Bachelor’s degree in Social Media Marketing Digital Communications, Consumer Behavior, or equivalent experience

  • 5+ years’ experience immersed in developing and implementing digital strategies with proven results and managing direct reports (please provide examples)

  • Advanced Salesforce Marketing Cloud experience

  • Familiarity with the Adobe Creative Suite

  • Proven experience with ad managed campaigns, Google Ad Words, and current SEO optimization trends

  • The ability to see through the lens of a device-driven audience  

  • The ability to self-start and embrace innovation

  • Advanced experience with B2C communication over social platforms

  • Familiarity with writing keyword-rich content for SEO

  • Knowledge of managing advertising campaigns through key online social platforms

  • Strong organizational, interpersonal, communication, and presentation skills

  • Financial fluency and interest in social impact investing is a plus

  • Formal education in the field of data analytics is a plus

#LI-KB1

#LI-Hybrid

You can be who you are.

People come first here. We’re committed to a diverse, equitable and inclusive workforce. Learn more about how we create a welcoming work environment through Diversity, Equity, and Inclusion at www.pacificlife.com. What’s life like at Pacific Life? Visit Instagram.com/lifeatpacificlife. Benefits start Day 1. Your wellbeing is important. We’re committed to providing flexible benefits that you can tailor to meet your needs. Whether you are focusing on your physical, financial, emotional, or social wellbeing, we’ve got you covered.

Base Pay Range:

The base pay range noted represents the company’s good faith minimum and maximum range for this role at the time of posting. The actual compensation offered to a candidate will be dependent upon several factors, including but not limited to experience, qualifications and geographic location. Also, most employees are eligible for additional incentive pay.

$108,000.00 - $132,000.00

Your Benefits Start Day 1  
 

Your wellbeing is important to Pacific Life, and we’re committed to providing you with flexible benefits that you can tailor to meet your needs. Whether you are focusing on your physical, financial, emotional, or social wellbeing, we’ve got you covered.

  • Prioritization of your health and well-being including Medical, Dental, Vision, and Wellbeing Reimbursement Account that can be used on yourself or your eligible dependents

  • Generous paid time off options including: Paid Time Off, Holiday Schedules, and Financial Planning Time Off

  • Paid Parental Leave as well as an Adoption Assistance Program

  • Competitive 401k savings plan with company match and an additional contribution regardless of participation

EEO Statement:

Pacific Life Insurance Company is an Equal Opportunity /Affirmative Action Employer, M/F/D/V. If you are a qualified individual with a disability or a disabled veteran, you have the right to request an accommodation if you are unable or limited in your ability to use or access our career center as a result of your disability. To request an accommodation, contact a Human Resources Representative at Pacific Life Insurance Company.

Top Skills

Adobe Creative Suite
Google Ad Words
Salesforce Marketing Cloud
Seo
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The Company
HQ: Newport Beach, CA
3,447 Employees
On-site Workplace
Year Founded: 1868

What We Do

For more than 150 years, Pacific Life has helped millions of individuals and families with their financial needs through a wide range of life insurance products, annuities, and mutual funds, and offers a variety of investment products and services to individuals, businesses, and pension plans. Whether your goal is to protect loved ones or grow your assets for retirement, Pacific Life offers innovative products and services that provide value and financial security for current and future generations. Pacific Life counts more than half of the 100 largest U.S. companies as its clients and has been named one of the 2022 World’s Most Ethical Companies® by the Ethisphere Institute. For additional company information, including current financial strength ratings, visit www.PacificLife.com.

Pacific Life refers to Pacific Life Insurance Company and its affiliates, including Pacific Life & Annuity Company. Client count as of June 2022 is compiled by Pacific Life using the 2022 FORTUNE 500® list.

Learn more about Pacific Life:
www.instagram.com/pacificlife
www.twitter.com/pacificlife
www.facebook.com/PacificLife
www.youtube.com/user/PacificLifeInsurance

Please review our social media guidelines: paclife.co/social

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