Digital Marketing Strategy Manager

Digital Marketing Strategy Manager

Who We Are

Essity is a global leader in health and hygiene with our corporate headquarters in Stockholm, Sweden, and North American headquarters in Philadelphia, PA. We are a multi-billion-dollar company that is committed to breaking barriers to well-being. Essity does this through innovative brands in the areas of Professional Hygiene, Consumer Goods, and Health & Medical Solutions.

Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being. At Essity you will find a caring and compassionate culture where we remain grounded in our beliefs & behaviors.

About the Role

Essity Consumer Goods is looking for a Digital Marketing Strategy Manager who will be responsible to define the e-business priorities (Digital Marketing and E-Commerce) for North America in alignment with the BU regional strategy, GtM strategy and the BU digital approach. Initiate, implement, support and follow up KPIs and set targets for the region in cooperation with relevant management teams.

The ideal candidate should/could live in Philadelphia, PA.

We’re looking for people who embody our values, aren’t afraid to challenge, innovate, experiment, and move at a fast pace. We’re always looking for ways to improve our products and ourselves. If this is you, we’d love to talk. 
 

What You Will Do

• Drive the implementation of the e-Business priorities for all countries within the region in alignment with the BU regional strategy, GtM strategy and BU digital plans.
• Train/support local countries in implementation of e-Business tools and methods.
• Develop Digital Marketing Strategy including Paid and Own platforms (Site & Social Media)
• Initiate, propose and drive implementation of digital marketing plans
• Adapt global and regional communication for best utilization in digital channels
• Set correct and clear KPIs for digital activities
• Monitor effects of digital activities, follow-up, evaluate and take corrective actions if needed
• Drive / participate in Global and BU projects to ensure the regional E-Commerce and digital needs are represented.
• Drive/Support sales via external On-Line stores in cooperation with relevant stakeholders from other BUs and countries in the region.
• Extract and analyse on-line shopper insights and customer needs for the region in order to find areas for improvement.
• Ensure good understanding of trends and development for E-Business in the region.
• Contribute with Essity Corporate initiatives with Communication Team, HR and IT

Who You Are

• Bachelors degree, preferably in business administration, marketing, communication.
• Min 5-7 years relevant experience in digital.
• Very good communication skills, also in matters that are complex and deal with diverting interests
• Fluent in English. Spanish would be a plus
• Strategic thinking

About Our DEI Culture 

Guided by our Beliefs & Behavior, our culture is the foundation that connects our history with our future. At Essity, care, collaboration and inclusion are more than buzzwords, they are practiced on an everyday basis. And with a purpose of breaking barriers to wellbeing, promoting gender equality and enable customers and consumers to lead a fuller life at all stages of life, DEI is in our core. 

As we work in diverse teams across geographies, cultures and professional areas, inclusive leadership is something we expect from ourselves and each other. In our leadership platform, we express this as leveraging the power of differences. From experience we know that diverse and inclusive teams are key to innovate and profitably grow our business while simultaneously address our ambitious climate targets. 

What We Can Offer You 

At Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose. 

Compensation and Benefits:  

Competitive annual salary + annual incentive bonus + benefits 

Pay offered may vary depending on multiple individualized factors such as knowledge, skills, and experience.

Along with competitive pay you will be eligible for the following benefits: 

• United Healthcare PPO / EyeMed Vision Insurance / Delta Dental Insurance 
• Wellness program provided through Rally
• Healthcare and Dependent Care Flexible Spending Accounts (FSA) 
• 401(k) with employer match and annual employer base contribution 
• Company paid Basic Life, AD&D, short-term and long-term disability insurance 
• Employee Assistance Program 
• PTO offering with Paid Holidays 
• Voluntary benefits to include: critical illness, hospital indemnity, and accident insurance 
• Employee discounts program 
• Scholarship program for children of Essity employees.

Collaborative and Caring Culture | Empowerment & Engaged People | Work with Impact and A Powerful Purpose | Individual Learning & Career Growth | Health & Safety Priority | Sustainable Value Together| Innovation| Sustainable Working Life | Competitive Total Rewards 

Additional Information

The Company is committed to equal employment opportunity and providing reasonable accommodations to qualified candidates and employees pursuant to applicable law. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, military and veteran status, gender identity or expression, genetic information, or any other characteristic protected by federal, state, or local law.

If you require reasonable accommodation as part of the application process please contact [email protected]

Together, we are improving lives, every day

Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.

Job Requisition ID:Essity249049