Digital Marketing Strategist

About Working at Commerce 

Building a career here is more than just steps on a ladder. It’s about helping people find financial safety and success, helping businesses thrive, and making sure people and their money are taken care of. And our commitment doesn’t stop there. Our culture is about our people, the ones in our communities and the ones that work with us.

Here, you’ll find opportunities to grow and learn, to connect with others, and build relationships with the people around you. You’ll have the space and resources to grow into the best version of yourself. Because our number one investment is you.

Creating an award-winning culture doesn't come easy. And after more than 155 years, we know Commerce Bank is only at its best when our people are. If this sounds interesting to you, keep reading and let’s talk. 

Compensation Range

Annual Salary: $80,000.00 - $115,000.00 (Amount based on relevant experience, skills, and competencies.)

About This Job

The main purpose of this job is to develop digital advertising marketing strategies to promote and sell Commerce Bank’s financial products and services for direct to consumer.

Essential Functions

• Develop and execute strategies for Commerce Bank online digital advertising channels

• Partner with lines of business (LOB) and marketing strategists to develop product specific roadmaps to achieve LOB goals through paid digital marketing strategies

• Leverage web analytics (Google) and performance data to develop and refine digital marketing strategies and reporting

• Responsible for creation and analysis of daily, weekly, and monthly reporting

• Partner with the agency to develop success metrics, review performance and provide feedback on optimizations of performance against goals and budget

• Develop test-and-learn strategies as appropriate to test new opportunities or to evaluate value of programs

• Work with internal stakeholders including, Legal, Risk and Compliance for approvals and ensure work is being done within the risk framework

• Stay current on the changes taking place in the digital environment. Research and evaluate industry trends, the competitive environment, and emerging technologies.

• Perform other duties as assigned

Knowledge, Skills & Abilities Required

• Strong knowledge of the industry's competitive landscape and the factors that differentiate Commerce Bank and its competitors in the market

• Strong quantitative, technical, analytical, and problem-solving skills, with an aptitude for measuring results and identifying actionable insights

• Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders

• Motivated and organized self-starter with strong attention to detail and the ability to manage multiple priorities

• Inquisitive, agile, and strong team player with excellent written, verbal, and interpersonal communication skills

• Ability to remain adaptable and resilient to all situations with an optimistic outlook and cast a positive shadow that is aligned with our culture and Core Values

• Intermediate level proficiency with Microsoft Word, Excel, Teams, and Outlook

Education & Experience

• Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent combination of education and experience required

• 6+ years marketing experience required

• 3+ years experience managing paid digital media campaigns required

• Financial services experience preferred

• Google Ads & Analytics certification preferred

**Level of role is determined by knowledge, experience, skills, abilities, and education.

***For individuals applying, assigned and/or hired to work in areas with pay transparency requirements, Commerce is required by law to include a reasonable estimate of the compensation range for some roles. This compensation range is for the Digital Marketing Strategist II or Senior level job and contemplates a wide range of factors that are considered in determining most appropriate job level and making compensation decisions, including but not limited to location, skill sets, education, relevant experience and training, licensure and certifications, and other business and organizational needs. The disclosed range estimate has not been adjusted for any applicable differentials (geographic, bilingual, or shift) that could be associated with the position or where it is filled. At Commerce, compensation decisions are dependent on the facts and circumstances of each situation. A reasonable estimate of the current base pay is $80,000 to $115,000 annually. 

#LI-Hybrid

The candidate selected for this position may be eligible for the following employment benefits: employer sponsored health, dental, and vision insurance, 401(k), life insurance, paid vacation, and paid personal time. In addition, we offer career development, education assistance, and voluntary supplemental benefits. Click here to learn more.

Location: 8000 Forsyth Blvd, Clayton, Missouri 63105

Time Type:

Full time