Digital Marketing Specialist

At Elanco (NYSE: ELAN) – it all starts with animals!

As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. We’re driven by our vision of ‘Food and Companionship Enriching Life’ and our approach to sustainability – the Elanco Healthy Purpose™ – to advance the health of animals, people, the planet and our enterprise.

At Elanco, we pride ourselves on fostering a diverse and inclusive work environment. We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.

Making animals’ lives better makes life better – join our team today!

Position Summary:

Digital Marketing Specialist (DM) is responsible for developing and implementing effective digital marketing strategies to drive brand awareness, customer engagement, and lead generation. You will work closely with cross-functional teams to create and execute digital projects and campaigns across various platforms within the Czech Republic and in the other countries within the CEE region (upon the agreement and tasks split).

Responsibilities:

• Plan, execute and optimize digital marketing campaigns or other agreed activities to achieve specific business objectives, including brand awareness, customer acquisition, and lead generation.
• Plan, execute, and optimize digital marketing campaigns across multiple channels, (email marketing, search engine optimization (SEO), and content marketing, social media).
• Manage and maintain company websites - CMS system - (for PET, VET portals), ensuring it is up-to-date, user-friendly, and optimized for search engines.
• Cooperate with local marketing teams and advise and help in creating engaging and relevant content for various digital channels, including website, blog, social media, email campaigns, and eCommerce.
• Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts and make data-driven recommendations for improvement.
• Collaborate with internal teams (Global, local marketing), sales, to ensure consistent brand messaging, design and content and seamless customer experience across all digital touchpoints.
• Stay up-to-date with industry trends, emerging technologies, and digital marketing best practices to continuously improve campaign performance and drive innovation.

Basic Qualifications: 

• Batchelor degree (IT or Digital Marketing preferred),
• Proven work experience as a Digital Marketer or similar role,
• In-depth knowledge of digital marketing strategies, tools, and techniques,
• Proficiency in using digital marketing platforms and tools, such as Google Analytics, social media management tools, email marketing software, and content management systems (CMS),
• SEO principals understanding, ability to implement and adjust non-technical part of SEO based on available analytics,
• Strong analytical skills and ability to interpret data to drive insights and optimize campaigns,
• Social media (FB, Instagram) support and content maintenance experience
• Basic HTML,
• Czech and English language: fluent written and verbal,
• Other CEE local language is a plus.

Additionally required knowledge:

• Good communication skills,
• Creative mindset,
• Teamwork experiences,
• Cross functional project coordination.

Additional Skills & Preferences:

• Passion for Digital marketing,
• Passion for teamwork,
• Google AdWords and social media targeted advertising experience,
• Google Console or/and Ahrefs.com usage experience,
• Knowledge and experience with use of CRM systems (Veeva),
• Experience with the Sales Force Marketing Cloud (SFMC) or similar email marketing software,
• Website design, maintenance, and layout experience,
• Experience in eCommerce projects support,
• Project management and agile/scrum methodology understanding,
• Experience in the animal health or veterinary industry is a plus.

Additional Information:

• This is a fulltime position.
• Travel: 10%.

Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status