Digital Marketing Specialist

Position: Digital Marketing Specialist

Status: Full-Time

FLSA Code: Exempt

About Us:

Verified First is a booming tech company on a mission to deliver cutting-edge technology transforming how organizations protect their people. As a constant recipient of the "Best Places to Work" award, you can be sure we'll invest in you as both a professional and a person. We're looking for people like you -- ambitious, hard-working, and fun -- to join our team! 

Summary:

The Digital Marketing Specialist is responsible for ensuring the success of channel partner-related marketing activities through content creation and planning of lead-generating activities. The Digital Marketing Specialist will support the partner-related efforts of Verified First’s Partner Managers and develop lead-generation campaigns with the purpose of providing qualified prospects to the Sales team. 

How our Digital Marketing Specialist spends their time:

• Support Verified First’s Partner Managers with partner engagement efforts, including but not limited to the compilation of marketing activity assets and the scheduling of strategic partner initiatives;
• Develop and execute on ideas focused around MQL and SQL generation;
• Create supporting marketing materials for partner-focused initiatives;
• Create and maintain Partner pages on Verified First’s website;
• Manage Pardot Process and Planning;
• Manage the generation of new MQLs;
• Oversee the process of managing MQLs through the conversion process to an SQL;
• Ensure that all MQLs and SQLs continue to be nurtured;
• Partner and communicate with the sales team to ensure inbound lead generations strategies are effective;
• Create, develop and manage marketing materials for digital, websites and social media;
• Create supporting marketing materials for partner-focused initiatives including but not limited to banner assets, dedicated eBlast and eMail assets, social media graphics, spreadsheets to support Account-Based Marketing efforts and scheduling, and white papers;
• Perform substantial computer and graphic design tasks to enhance the layout of content;
• Manage the company’s social media presence, including LinkedIn and Facebook;
• Setup, create, and manage campaigns across a variety of channels;
• Assist the Marketing Department in developing and implementing marketing campaigns;
• Create marketing materials that adhere to company branding guidelines;
• Manage daily administrative tasks to ensure that the marketing department runs smoothly;
• Perform other duties as assigned.

What you bring:

• Ability to maintain regular and punctual attendance;
• Encourage a direct and positive relationship between community and company.
• Able to thrive in a fast-paced environment;
• Able to quickly learn new software and use systems accurately;
• You are a natural problem solver and are focused on creating solutions;
• You are able to adapt quickly to a changing environment;
• You work well independently but understand the importance of teamwork;
• Strong verbal and written communication skills, including the ability to effectively facilitate and adjust communication styles to the audience.

Preferred Qualifications:

• High School Diploma required. Bachelor’s degree in Marketing or a related field strongly preferred;
• 2+ years of progressively increasing marketing responsibilities, including extensive social media experience;
• Highly proficiency with Weebly and/or WordPress a plus;
• Highly proficient in computer-based systems, software, knowledge of HTML, and web development tools;
• Knowledge of SEO marketing;
• Proficient in creating and managing email marketing campaigns;
• Experience with Pardot, Marketo, or Hubspot;
• Experience managing lead processes inside a CRM; Salesforce preferred;
• Experience with Google Ad Manager and other paid advertising tools;
• Experience in Graphic Design.

What we bring:

• Work-life balance: Enjoy your free time with no nights or weekends, paid holidays, and paid time off starting on your first day; 
• Health: Save money on insurance with 100% employer-paid insurance premiums;
• Growth: Continue to learn with continuous education, career pathing, and ongoing training. You won’t stall here, growth is part of our success;
• Outstanding Culture: Our company outings and team-building events are crucial to building supportive teams that are crucial to our values.

What are the next steps?

Our Talent Acquisition Specialist will be reviewing resumes. If you are among one of the qualified candidates you will receive an email or a phone call to schedule an interview.

Verified First is proud to be an equal-opportunity employer. We expect all team members to have an understanding of, and commitment to diversity, equity, and inclusion.

The pay for this remote position varies based on experience, job responsibilities, and geographical location to comply with state-specific pay regulations.