Digital Marketing Specialist

IDMWORKS is an award-winning identity and access management (IAM) solutions firm that has been serving a wide range of sectors since its inception in 2004. As a firm that’s purely focused on IAM, IDMWORKS offers a comprehensive range of services designed to enable enterprises to effectively manage, secure and scale employee and customer access to systems, data, and software applications. This specialized service empowers organizations across key industries, including banking and finance, commercial and retail, healthcare, higher education, and government, to ensure secure and efficient access management.

IDMWORKS has been a pioneer in remote-work for 20 years with teams operating across the US, Canada and India. This approach has helped establish themselves as a leader in the field of IAM with their commitment to securing businesses and facilitating seamless interactions between companies, their customers, partners, and employees. This dedication has driven transformative growth in the organizations they serve.

Ready to become an integral member of a tight-knit team of IAM pros with a relentless commitment to delivering amazing customer experiences that create an environment where long-term business partnerships flourish? We anticipate what our customers need, chart a course for their success, and walk alongside them every step of the way. 

The Opportunity

The Digital Marketing Specialist is responsible for planning, executing, and monitoring digital marketing campaigns across various online platforms to drive brand awareness, lead generation, and customer acquisition. This role requires a deep understanding of digital marketing channels and analytics, account-based marketing, sales cycles, along with the ability to create and optimize effective campaigns. Success in this role requires a strategic mindset, gritty execution, and a data-driven approach to driving digital growth for the company.

Responsibilities

• Digital Strategy Development: Develop and implement comprehensive digital marketing strategies aligned with the company's overall marketing and business objectives. Remain current with industry trends, competitive activities and best practices to implement a high-functioning digital marketing program.
• Campaign Management: Plan, execute, and monitor digital marketing campaigns across channels such as email, social media, search engines, content marketing, display advertising, and more. Utilize data-driven insights to optimize campaigns for better performance and ROI.
• Sales Enablement: Collaborate with key sales and delivery stakeholders as well as marketing creative to ensure efforts are supporting the development of decks and data-sheets. Implement processes, KPIs and reporting that integrates with sales processes.
• Lead Management and Optimization: Work closely with Marketing leadership and RevOps to manage and report on MQLs, upload and manage lead lists, and implement nurture campaigns for conversion optimization. Develop and manage the lead funnel relating to digital marketing.
• Content Marketing: Coordinate and execute content marketing efforts, including creating and distributing valuable and relevant content through blogs, articles, videos, infographics, white papers etc. Develop and manage a content calendar that coordinates all digital and event-based activities.
• Events and Execution: Support the Director of Events Marketing on event and field marketing activities such as coordinated digital campaigns, content development and lead management.
• Website Management: Help manage the company's website and ensure it is up to date, user-friendly, brand-aligned, and optimized for SEO. Collaborate with web developers, digital experts, writers, designers and key stakeholders to implement necessary updates and improvements.
• Social Media Management: Develop and manage the company's presence on social media platforms such as LinkedIn and Instagram. Create engaging content, respond to comments and inquiries, and track social media metrics to assess performance.
• Email Marketing: Plan and execute email marketing campaigns to acquire sales-qualified leads and nurture existing clientele. Spin-up email campaigns that coincide with strategic initiatives surrounding our ideal customer profiles across specific industries. Monitor email performance metrics and optimize campaigns for better engagement and conversion rates.
• Analytics and Reporting: Monitor key performance indicators (KPIs) and marketing metrics to measure the effectiveness of all digital marketing activities. Prepare regular reports with actionable insights for the marketing team and management.
• Copywriting: Create compelling email copy, advertising messaging, social media posts, pitch materials such as decks and one-sheets, and employee communications via various internal channels.
• Other: Other duties as assigned.

Requirements

• Prior experience as a Digital Marketing Specialist or a similar role.
• Bachelor's degree in Marketing, Business, Entrepreneurship or related industry experience.
• Proven experience in B2B services marketing.
• Possesses entrepreneurial grit and brings energy to the role and department.
• Strong organizational skills with the ability to work in a fast-paced marketing and sales environment.
• Ability to use AI effectively for marketing purposes.
• Experience integrating AI into processes is a big plus.
• IAM industry experience is an asset, otherwise has a strong inclination to learn.
• Proven ability to manage a pipeline of multiple projects, priorities and deadlines.
• In-depth knowledge of various social media platforms such as LinkedIn and Instagram.
• Deep understanding of digital advertising operations on Search and Social.
• Experience understanding of SEO best practices.
• Proficiency in managing and reporting KPIs.
• Proficiency in developing sales and marketing pitch materials with the help of creative.
• Demonstrated experience using analytical skills to interpret data and make data-driven decisions.
• Proficiency in using platforms such as / similar to GA4, Salesforce, Account Engagement, ZoomInfo, Outreach
• Excellent written and verbal communication skills, and is open to feedback and growth.
• Creative thinking and problem-solving abilities
• Collaborative and works well in a team environment and as an individual contributor
• Stays up-to-date with the latest digital marketing trends and technologies and best practices to enhance strategies.
• Self-motivated and can self-manage in a fully-remote environment.

IDMWORKS is a forward-thinking company dedicated to providing top-tier identity and access management solutions. Their comprehensive offerings, coupled with their unmatched industry expertise and proven outcomes make them a valuable partner for enterprises needing to enhance their IAM program.

IDMWORKS provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, IDMWORKS will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [email protected]