Digital Marketing Specialist

Posted Yesterday
Be an Early Applicant
Lexington, MA
Hybrid
Mid level
Biotech
The Role
The Digital Marketing Specialist manages online promotion of Rapid Micro Biosystem's products through blogs, social media, and website content, develops targeted campaigns, and monitors web traffic. The role encompasses email marketing and content creation to enhance market presence and drive company growth.
Summary Generated by Built In

Winning the race to bring new healthcare products safely to a waiting world drives Rapid Micro Biosystems (RMB) to combine today’s innovative technologies as never before. Your career at RMB puts you at the center of diverse global teams that span robotics, AI, Machine Learning, imaging, microbiology, and more, re-shaping how urgently needed pharmaceuticals are made, tested, and released for decades to come. The sky’s the limit.


Careers at RMB are fast-moving, with the high growth you’d expect from a world leader in microbiology automation. Advancement at RMB affords an opportunity to achieve your personal goals and develop your passions, in an inclusive environment where every employee has the resources and opportunities to hone their skills. You’ll do more, learn more, and have the ability to make a profound impact on our business.


The Digital Marketing Specialist is primarily responsible for researching and promoting Rapid Micro Biosystem’s products and services online via blogs, social media and website content. Responsible for daily management of the Rapid Micro Biosystem’s website,integrating our digital activities seamlessly within extended marketing campaign tactical execution in an omnichannel, customer-centric approach for a unified and consistent customer experience. Monitoring online consumer behavior and working with the marketing team to create targeted campaigns to increase site traffic and sales. Research market trends and create/optimize product campaigns.A creative team player with a passion for digital marketing who is a pivotal part of our marketing team.

Duties and Responsibilities:

  • Research advertising trends 
  • Decide on appropriate placement of ads 
  • Determine what content will reach customers 
  • Develop projects to create content 
  • Publish digital marketing content online 
  • Implement email marketing campaigns 
  • Implement social media paid campaigns 
  • Measure digital traffic 
  • Monitor social media and Google Analytics

Qualifications:

  • Education: B.S. in Marketingor related field plus relevant working experience (i.e., B.S. with 3+ years) 
  • Preference is with experience in the Pharmaceutical Industry or equivalent life science discipline. 
  • Proven work experience as a Digital Marketing Specialist or similar role 
  • Familiarity with B2B and B2C advertising campaigns 
  • Hands-on experience with web content management tools, like HubSpot 
  • Expertise in Salesforce, Pardot and Excel 
  • Expertisein SEO and Google Analytics 
  • Experience with marketing campaigns on social media
  • Strong communication, writing and presentation skills 
  • Demonstrated decision making capabilities, and success as agent of change. 
  • Excellent interpersonal and communication skills, as well as the ability to motivate and lead. 

ABOUT RAPID MICRO BIOSYSTEMS:

Rapid Micro Biosystems creates, sells, validates, and services innovative products for fast, accurate, and efficient detection of microbial contamination in the manufacture of pharmaceuticals, biologics, biotechnology products, medical devices, and personal care products.


The company’s Growth Direct™—the first and only growth-based system to automate rapid compendial QC Micro testing—ensures data integrity, compliance, and operational efficiencies driven by rapid methods and automation.


Rapid Micro Biosystems is dedicated to providing groundbreaking technology and products to support companies in their journey to achieve greater reliability, efficiency, and better predictability, ultimately providing higher quality products for improved patient outcomes.


Rapid Micro Biosystems is headquartered in Lexington, Massachusetts. Our research & development, and manufacturing operations are located in Lowell, Massachusetts. Additionally, we maintain field offices in Freising, Germany; Switzerland, and Singapore.


Equal Opportunity:

Rapid Micro Biosystems is committed to the principle of equal employment opportunity. Applicants for employment and employees are reviewed on their individual qualifications for a position. Under no circumstances will Rapid Micro Biosystems discriminate against qualified persons on the basis of race, color, religious creed, retaliation, national origin, ancestry, sexual orientation, gender identity, disability, mental illness, genetics, choice of health insurance, marital status, age, veteran status, or any other basis prohibited under applicable law.

Top Skills

Digital Marketing
Email Marketing
Excel
Google Analytics
Hubspot
Pardot
Salesforce
Seo
Social Media Marketing
The Company
HQ: Lowell, Massachusetts
230 Employees
On-site Workplace
Year Founded: 2006

What We Do

Rapid Micro Biosystems is an innovative life sciences technology company providing mission-critical automation solutions to facilitate the efficient manufacturing and fast, safe release of healthcare products such as biologics, vaccines, cell and gene therapies, and sterile injectables. We are the trusted partner in quality control microbiology automation, enabling our customers to improve and save lives.

This vision has been realized with the development of the Growth Direct® System.

Our Growth Direct® platform automates and modernizes the antiquated, manual quality control microbiology testing workflows used in the largest and most complex pharmaceutical manufacturing operations across the globe. The Growth Direct® platform brings the quality control lab to the manufacturing floor, unlocking the power of in-line/at-the-line QC automation to deliver faster results, greater accuracy, increased operational efficiency, better compliance with data integrity regulations, and quicker decision making that customers rely on to ensure safe and consistent supply of important healthcare products.

Our company values guide us in our vision:
Customer Driven – We are committed to providing our customers with the highest quality products and services
Respect – We welcome and embrace our differences to create a trusting environment
Grit – We are determined to turn challenges into successes.
One RMB – We operate as one team, committed to our shared purpose.

The company is headquartered and has U.S. manufacturing in Lowell, Massachusetts, and global locations in Switzerland, Germany, and the Netherlands

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