Digital Marketing Specialist

What You’ll Do:

• Growth Marketing Strategy: Set channel strategy and plan campaigns to meet qualified lead and revenue goals

• Channel Ownership: Proficiency in 1 to 2 areas of growth marketing, with working knowledge in all areas. Including: Email Marketing, ABM, Web Optimization, Ops, Analytics
• Cross-functional: Collaborate on growth strategy across the company, share funnel metrics regularly, be a liaison between sales and marketing, and partner with product on in-product growth and affiliate strategies.
• Audience expansion & long-term planning: Build long-term ABM strategy with sales to expand from our core audiences (commercial production, photo production, event production) and grow new audiences (film and television production).

Growth Marketing Planning & Execution:

• Marketing Analytics: Build on defined KPIs and create full-funnel dashboards to help us measure, optimize, and scale our marketing efforts. Report on performance to the executive team.
• ABM: Source lists from partner organization and create campaigns to reach our core audiences
• Website: Set up proper tracking, create landing pages, follow SEO best practices, and run a/b tests to improve our website’s conversion rate.
• Marketing Ops: Own the marketing tech stack and make improvements as needed. Current stack: Hubspot, Canva, Google Analytics, Adobe Suite.
• SEO & Content Distribution: Partner with Marketing, Sales, and Customer Success to ensure all content and webinars drive engagement, distribute content across email, social, and continue to grow inbound via SEO content.
• Marketing to Sales Handoff: Define the handoff to the sales team and work closely with sales drive qualified leads that convert to opportunities.

We think you'll be an amazing fit for this position if your application can demonstrate:

• SaaS or marketplace experience: You’ve worked at a B2B startup, preferably with a top-down sales model.
• Breadth in all areas of growth marketing, with depth in some of these areas: paid acquisition, email/lifecycle marketing, SEO, website management & conversion rate optimization, marketing ops and analytics.
• Core growth marketing competencies include marketing ops, analytics, and ABM.
• Channel management experience: You are experienced at executing campaigns across multiple channels and you can clearly describe the campaigns you’ve run and what you’ve learned.
• Proficiency in full-stack of marketing tools: You know what tools to use and how to use them—or you can figure it out quickly.
• High quality bar. You've developed marketing strategies and tactics that put the customer first and understand how to hit revenue goals at the same time.
• Experimentation mindset. You don’t just test things you’ve done before and understand the importance of testing and scaling what works.
• Strategic and scrappy: As an early-stage company, we are still building out our growth engine, you should be excited about the opportunity to get in on the ground floor. You’ll be hands on building and executing in tools, but you’ll also need to set goals and budgets, prioritize initiatives, and report on key metrics to the entire company.