Digital Marketing Specialist (SEO/PPC)

HBX is a global e-commerce platform and retail destination for the world’s most well-known and up-and-coming brands in menswear, womenswear and lifestyle from around the world. Curating a truly global and exciting assortment at the leading edge of culture, HBX focuses on delivering the latest, trend-setting fashion, accessories, shoes, home and lifestyle goods to its customers. With the HBX e-commerce platform shipping to over 80 markets worldwide, it has 2 retail stores in Hong Kong.

We are seeking a highly motivated and results-oriented Digital Marketing Specialist with a passion for leveraging AI. This role is ideal for someone with a strong foundation in SEO and Paid Advertising, coupled with a keen interest and ability to utilize AI/LLM to automate tasks, gain insights, and enhance campaign performance. The successful candidate will be a proactive problem-solver, constantly seeking innovative ways to drive traffic, generate revenue, and achieve measurable results.

Responsibilities:

• There are a several key ares:




Search Engine Optimization (SEO):

• Develop and execute comprehensive SEO strategies to increase organic visibility and rankings.
• Conduct keyword research and competitor analysis.
• Monitor SEO performance using tools like Google Analytics, Google Search Console, Google AdWords, SEMrush, etc.
• Stay updated on search engine algorithm changes and best practices.




Paid Advertising (SEM/PPC):

• Plan, create, manage, and optimize paid advertising campaigns across various platforms (e.g., Google AdWords, Facebook/Instagram Ads).
• Manage campaign budgets, bidding strategies, and targeting to maximize ROI.
• Perform A/B testing on ad copy, landing pages, and targeting parameters.
• Analyze campaign performance data and provide actionable insights.




AI Integration & Automation:

• Identify opportunities to leverage AI tools for automating repetitive marketing tasks (e.g., reporting, keyword clustering, ad copy generation, audience segmentation).
• Experiment with and implement new AI-powered marketing technologies.




Analytics & Reporting:

• Track, measure, and report on KPIs for all digital marketing campaigns.
• Create regular reports with clear analysis and recommendations for improvement.




Proactive Strategy & Problem Solving:

• Proactively identify challenges and opportunities within the digital marketing landscape.
• Develop and test innovative solutions to overcome obstacles and improve performance.
• Stay ahead of industry trends, particularly in AI applications for marketing.




Collaboration:

• Work closely with content, buying, and development teams to ensure cohesive marketing efforts.

Requirements:

• Proven 3+ years of experience in digital marketing with a strong focus on SEO and Paid Advertising (SEM/PPC).
• Demonstrable success in improving organic rankings and managing profitable paid campaigns.
• Hands-on experience with core digital marketing tools (e.g., Google Analytics, Google Ads, Facebook Ads Manager, SEO platforms like SEMrush/Ahrefs/Moz).
• Familiarity with AI concepts and practical experience using AI tools in a marketing context.
• Familiarity with programming languages (Python) for data analysis and automation tasks is highly desirable.
• Strong analytical skills with the ability to interpret data and translate it into actionable insights.
• Excellent problem-solving abilities and a proactive, self-starter mindset.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Strong written and verbal communication skills.

If you think you’ve got what it takes, please provide your cover letter, CV, portfolio, and expected salary.

This position is based and located in Hong Kong. Candidate must be eligible to work in Hong Kong.

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