Company Description
About Carousell Group
Carousell Group is the leading multi-category platform for secondhand in Greater Southeast Asia on a mission to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Carousell Media Group, Cho Tot, Laku6, LuxLexicon, Mudah.my, OneShift, REFASH and Revo Financial, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments, 500 Global and Peak XV Partners (formerly known as Sequoia Capital India).
About Cho Tot
Established in 2012, Chotot.com is the first re-commerce platform in Vietnam pioneering classified 4.0 with more than 1 billion page views every month. With the motto “Muốn Là Có” (“A Way to Your Wants”), we leverage technology to build a simple, efficient, and reliable platform that meets all the wants and needs in all stages of your life. Việc Làm Tốt (https://www.vieclamtot.com/) is one of the key verticals at Chợ Tốt with the mission of enabling reliable mass job opportunities for millions of Vietnamese via an effective and trustworthy platform.
Job Description
We are seeking a talented Digital Marketing Specialist who excels not only in leading digital campaigns to drive quality traffic but also has a passion for the real estate industry to understand insights and deliver the most relevant advertisements to users based on their needs.
Key Responsibilities:
- Manage Digital Campaigns: Take ownership of digital marketing channels including Google Search, Facebook Ads, Remarketing (Criteo/Google Dynamic Remarketing), as well as on-off channels when needed (Cốc Cốc, Google Display Network, etc.) to drive quality traffic to Nhà Tốt.
- Take ownership for automation tools to retain and re-engaging users through automated campaigns.
- Plan and Execute: Define actionable goals, design experiments, and roll them out to acquire, activate, and retain users. If the results fall short, quickly extract insights, iterate, and move forward. If successful, optimize and scale for sustained growth.
- Data Analysis: Analyze user segmentation and extract actionable insights to target audiences effectively. Conduct weekly and monthly analysis as well as use digital tracking platforms to evaluate these channels performance, make recommendations, execute and monitor results closely. Actively suggest and conduct A/B testing to improve campaigns performance.
- Research Trends: Stay updated on the latest marketing trends and identify potential touchpoints to engage with target users.
- Collaborate Cross-Team: Work closely with other teams to brainstorm and implement innovative growth ideas.
Qualifications
- User focus mindset: a must-have mindset that places the user at the center of every decision and campaign.
- Data-Driven Mindset: Trust numbers over assumptions and are persistent in uncovering the reasons behind data trends.
- Creative and Critical Thinking: Demonstrate curiosity and the ability to think outside the box.
- Proficiency in Tools: Advanced Excel skills. Experience with SQL, Tableau, and Google Data Studio is a strong advantage.
- Proactive Attitude: Propose new ideas and take ownership of their execution to achieve growth objectives.
- Communication Skills: Present ideas clearly and collaborate effectively with cross-functional teams.
- Energetic and Committed: Self-motivated, excellent at time management, and dedicated to delivering results.
- Experience in Digital Marketing: Prior experience in digital marketing is a significant advantage.
Additional Information
Thank you for taking your time to read our job description and thank you in advance if you decide to apply for this position. Shortlisted candidates will be contacted within 2 weeks since application, otherwise we might meet when another chance arises.
By proceeding with your application, you are adhering to our PDPA policies. In case you are interested to know more, read about our Candidates Personal Data Privacy Statement.
Top Skills
What We Do
Mudah.my is Malaysia’s leading marketplace that offers a free and convenient platform for people to buy and sell new and preloved goods just with a simple post of an ad. Today, more than 8 million unique visitors visit Mudah to sell and buy everything from Cars to Cameras, Properties to Pets, Mobile phones to Motorcycles, Treadmills to Textbooks, Bicycles to Beds, Guitars to Golf sets, Plants to Posters, Watches to Washing machines, Tyres to Tablets, Dresses to Drums, Shoes to Shops, Collectibles to Computers, Jobs and more – Everything Also Mudah!
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