Digital Marketing Specialist I

PROS Holdings is a revenue and profit realization company that helps B2B and B2C customers realize their potential through the blend of simplicity and data science. PROS offers cloud solutions to help accelerate sales, formulate winning pricing strategies and align product, demand and availability. PROS revenue and profit realization solutions are designed to allow customers to experience meaningful revenue growth, sustained profitability and modernized business processes.

The role We are seeking to add a Digital Marketing Specialist to our team. What you'll enjoy about this opportunity: As part of a dynamic team, you will have the opportunity of working with a global team and step into a department where you will learn about the various company products enabling you to expand your knowledge as a baseline for further growth within the organization. There is an open learning environment that allows PROS to propose ways to improve how things are done based on new knowledge and experience.

What You'll Do:

• Formulated recommendations for Paid Search campaigns, SEO and ecommerce opportunities.

• Plan and execute paid search strategies including Display and Remarketing. As well as other channel as SEO and Direct

• Build-out of multilingual SEM campaigns: keywords, ad copy, ad extensions, etc.

• Execute build-out and implementation of promotions for paid search campaigns.

• Collect and manage all necessary data from client and third parties and constantly reevaluate data employed.

• Manage all aspects of web analytics related to Ecommerce and communicate relevant information to team members, executive leadership and cross-functional partners.

• Ensure all eCommerce initiatives are implemented across the different channels

• Execute experiments in collaboration with Client Managers.

• Work with Content Managers to enhance, translate and define opportunities to improve communication strategies through paid search and performance online marketing initiatives.

• Performing general research and analysis on digital marketing topics and challenges.

• Support development of tools and products to automate, enhance and scale paid search activities.

• Serve as digital marketing consultant and product expert in on-site customer training initiative.

• Keep abreast of current events, media trends and any target market industry trends that impact business.

• Manage engagement by aligning our strategies and activities with client’s overall business objectives (e.g. load factor, yield, and market share improvement by route in addition to CoS and revenue targets)

• Elevate sophistication of activities by shifting focus to deeper analysis while constantly streamlining tactical activities

• Hit all targets, deadlines, and goals, both those set internally as well as by client

• Execute all activities with 100% accuracy and delivery

• Contribute with new product development and process automation

• Actively pursue new knowledge (experiments, research, conference attendance) and new sources of data to enhance performance

• Contribute to process improvement concepts

What You Have:

• Understanding of and interest in the digital/online market.

• Willingness to work hard in an entrepreneurial, flexible environment.

• Strong analytical skills.

• Strong organizational skills and detail oriented.

• Strong writing and communication skills.

• Strong critical thinking and problem-solving.

• Comfortable working with new software tools – not afraid of new technology.

• Advanced experience with Microsoft Excel (Functions, Pivot Tables, V Look Ups, etc.)

• Solid understanding of how search engines work.

• Quantitative and/or Marketing background (finance, accounting, math, physics, engineering, computer science, etc.

• Advanced English skills required

Desired:

• Experience in SEM, SEO

• Experience in Paid Search campaigns

• Experience with Google Search Console, Google Analytics, Google Tag Manager, and Google Optimize.

• Experience in Reporting tools like Tableau and Google Data Studio.

• Experience with SEO tools such as Moz, Ahrefs, Advanced Web Ranking, Screaming Frog, and SEMrush.

• Experience in auditing websites for SEO.

• Еxperience in SA360 and DV360

• Python for data analysis

Skills & Personal Characteristics:

• Ownership

• Innovation

• Care

Why PROS?

PROS culture and the truly extraordinary people who work here are at the very core of our success. We have a passion for what we do, and we won’t stop until we’ve delivered on our promises. We’re committed to the success of our customers. That’s why we think harder and dream bigger – so our customers can go even further than they ever imagined possible.

This is a unique opportunity to join a company that has 30+ years of proven success with a long runway of more success.

Our people make PROS stand out from the rest. If you want to be a part of something truly extraordinary, come help us shape the future of how companies compete and win in their markets.

Work Environment:

Most work activities are performed in an office or home-office environment and require little to moderate physical exertion. Work activities may require periods of extended hours, critical deadlines and stressful situations. To successfully complete the tasks of this position, individuals must be able to communicate clearly (in writing and orally), comprehend business terminology, interpret numerical data.

This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. This job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.