Digital Marketing Manager

Job Summary:

About Spark Arena:

Join the team at Spark Arena, Auckland’s premier 12,000-seat venue for sports and entertainment. Since 2007, we’ve hosted the world’s biggest names, delivering unforgettable experiences in a world-class performance space. As part of the Live Nation Group, we specialise in creating dynamic events that captivate audiences. Be part of our passionate team and make your mark in live entertainment!

The Role:

Are you a creative, detail-driven digital marketer with a love for live music and events? Do you thrive in a fast-paced environment where no two days are the same? We're looking for a Digital Marketing Manager to lead the charge across our digital platforms and help bring unforgettable shows to life.

In this role, you’ll be responsible for leading and executing the digital marketing strategy across Spark Arena, The Tuning Fork, San Fran, and the upcoming Waikato Regional Theatre. From managing websites and social channels to email marketing and app messaging, you’ll play a key role in driving audience engagement, supporting touring acts, and contributing to overall revenue growth.

This is a fast-paced, varied role that requires both creativity and digital expertise. You’ll work closely with a range of stakeholders including internal teams, promoters, and partners, and be required to manage multiple platforms and campaigns simultaneously.

What you’ll be doing: 

• Build and maintain event listings across venue websites, ensuring timely and accurate updates
• Manage and grow social media platforms (Facebook, Instagram, TikTok, LinkedIn)
• Create and schedule engaging, on-brand content including video and graphics
• Monitor channel performance and deliver regular reporting on engagement and growth
• Plan and execute email marketing campaigns, push notifications and SMS via Braze
• Manage Spark Arena app messaging and contribute to feature development
• Oversee the creation and delivery of partner marketing assets and venue branding materials
• Support marketing of Spark Arena Memberships, Corporate Hospitality and other premium products
• Work with promoters on campaigns for venue-promoted shows at The Tuning Fork and San Fran
• Curate and manage content for the venue IPTV network
• Liaise with internal teams and external clients to gather and deliver creative assets
• Report on campaign performance using digital analytics tools

What we’re looking for:

• 3+ years’ experience in digital marketing
• Proven track record across website content management, social media, and email marketing
• Experience using CRM platforms (ideally Braze) and understanding of audience segmentation
• Strong copywriting skills and creative eye for content
• Ability to manage multiple projects with excellent time management
• Experience working with a range of stakeholders, including external clients and partners
• Confidence in using analytics to report on performance and inform strategy
• Knowledge or interest in the New Zealand live entertainment industry
• Flexibility to work some evenings and weekends around events

The Benefits:

• A vibrant, music-focused workplace fostering creativity and collaboration.
• Opportunities for professional development and career advancement.
• Access to concerts, events, and other entertainment perks.
• A diverse, equitable workplace where every voice matters.
• Comprehensive benefits, from volunteer days to wellness programs and mental health support.

Equal Opportunities: 

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and Homelife. As a growing business, we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

If you’re passionate about live entertainment and creating compelling digital experiences, we’d love to hear from you. Apply now with your CV and cover letter telling us why you’d be the perfect fit.

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